Summary
Overview
Work History
Education
Skills
Certification
Contact
Timeline
Generic

Stacey Farrell

Atlanta,Ga

Summary

Experienced with coordinating public relations and marketing activities to enhance brand presence. Utilizes strong communication skills and strategic planning to drive successful campaigns. Track record of effective collaboration and adaptability in dynamic environments.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Coordinator, Public Relations and Marketing

Southeast Area Severe Weather
07.2017 - Current
  • Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
  • Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
  • Leveraged public relations strategies to protect the company''s reputation during crisis events or periods of negative press coverage effectively.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Created and managed social media campaigns to increase brand engagement.
  • Devised content strategy to effectively engage target audiences.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Developed strategic partnerships with influencers, boosting brand credibility and reach.

Semper Fi Families Volunteer Services

MCRD Support Group
05.2014 - Current
  • Company Overview: Online support group with a mission to Educate, Empower, and condition the families and loved ones of those who are at recruit training on Parris Island, the Eastern Training Depot for the USMC. This is a volunteer position, and it has not been sanctioned by the USMC. However, we do work closely with recruiters and RSS's across the United States, and also closely with support staff onboard the depot. In this main group, we have subgroups of each Battalion and their Companies. We offer daily insight to their training, what is expected and not expected, what to send and not send your recruit, details on graduation and what happens next after graduation. This group transitions to other support groups for further training into their MOS training, ITB training, and PDS. This group is also involved in travel advice and help for Marines who are traveling and need assistance. We are a team of 13. Veterans, Spouses of Veterans are the administrators of this site.
  • Self-motivated, with a strong sense of personal responsibility.
  • Excellent communication skills, both verbal and written.
  • Worked well in a team setting, providing support and guidance.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Strengthened communication skills through regular interactions with others.
  • Developed and maintained courteous and effective working relationships.
  • Demonstrated strong organizational and time management skills while managing multiple projects.

Director of Marketing and Sales

RAPCO Media, LLC
06.2016 - 08.2020
  • Company Overview: Develop Marketing Strategies to further enhance the social media presence of the company, Network Marketing, engaging potential clients and current clients on social media accounts, develop and improve grass roots marketing techniques for our team, grow a network of distributors who perform similar works or have similar needs, improve the network that we build daily.
  • Achieved consistent revenue growth by directing efforts towards high-opportunity accounts and industries.
  • Strengthened brand identity by overseeing visual elements such as logo design, website layout, and promotional materials consistency.
  • Collaborated cross-functionally to align marketing strategies with overall business objectives, ensuring cohesive messaging across all channels.
  • Negotiated contracts with vendors to secure optimal pricing for marketing materials and services.
  • Conducted market research to identify trends, opportunities, and competitive landscape insights for informed decision making.
  • Fostered a culture of continuous improvement within the marketing and sales teams, promoting innovation and best practices sharing.
  • Revamped social media strategy with engaging content that led to an increase in followership and overall brand awareness.
  • Enhanced digital presence with the creation of compelling content, driving website traffic and online engagement.
  • Built relationships with customers and community to establish long-term business growth.
  • Facilitated business by implementing practical networking techniques.
  • Managed accounts to retain existing relationships and grow share of business.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Organized promotional events and interacted with community to increase sales volume.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

Education

Bachelor of Science - BS - Mass Communication/Media Studies

Full Sail University

Marketing Management, Business, Management, Marketing, and Related Support Services

Darton College

Associate of Arts and Sciences (A.A.S.) - Marketing/Marketing Management, General

Albany Technical College

Skills

  • Community engagement
  • CRM management
  • Media relations
  • Press release writing
  • Social media strategy
  • Creative direction
  • Community relations
  • Reputation management
  • Community outreach
  • Partnership development
  • Online reputation monitoring
  • Teamwork and collaboration
  • Customer service
  • Attention to detail
  • Creative thinking

Certification

  • Storytelling for Advertising Campaigns
  • Marketing on Instagram
  • Adobe XD Essential Training: Design [2020 Q1]
  • Understanding Trade Secrets: A Deeper Dive
  • Considering a CMS for Web Design
  • Notary Public

Contact

  • Stacey0780@gmail.com
  • Www.linkedin.com/in/staceyfarrell (LinkedIn)

Timeline

Coordinator, Public Relations and Marketing

Southeast Area Severe Weather
07.2017 - Current

Director of Marketing and Sales

RAPCO Media, LLC
06.2016 - 08.2020

Semper Fi Families Volunteer Services

MCRD Support Group
05.2014 - Current

Associate of Arts and Sciences (A.A.S.) - Marketing/Marketing Management, General

Albany Technical College

Bachelor of Science - BS - Mass Communication/Media Studies

Full Sail University

Marketing Management, Business, Management, Marketing, and Related Support Services

Darton College

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