STACEY GOMBASH
Parsippany,NJ
Summary
Insightful Marketing and Events Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience to develop effective marketing and relevant eventing. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
15
15
years of professional experience
Work History
Metro New York Area Marketing Manager
Saks Fifth Avenue
07.2021 - 08.2022
- Executed marketing strategy in support of metro New York territory inclusive of New Jersey, Long Island, Greenwich and Boston while supporting Vice President General Managers in strategizing and communicating events and in store animation to store teams.
- Highlights have included grand opening Saks New Jersey, grand opening of Barney's at Saks Men's store in Greenwich, Nantucket Summer Shop eventing and Fashion show at the New York flagship.
- Hosted monthly Meeting of The Minds with senior leadership and Store Managers to review execution of top customer programs to engage, build loyalty and grow omni channel client spends. Then took the information to maximize exposure for Saks by working with the Regional Marketing Director to identify opportunities with key customer target groups while developing and executing programs.
- Completed administrative marketing functions including maintaining store calendars, email blasts, invitation process, signage and digital assets, event proposals and recaps, expenses, maintaining budget and reviewing documentation with corporate partners.
- Increased store visibility in the community by means of local influencers, publications, charitable organizations and other beneficial groups
- Supported day-to-day communication with vendors coordinating product knowledge trainings and arranging in-store animation and eventing, from PAs to masterclasses. Providing assets and securing models when needed.
- Oversaw social media channels while working with Client Development Managers to educate Associates on social media best practices to optimize selling potential.
- Partnered with Visual and Operations regarding logistical plans.
- Worked closely with property management on opportunities to gain additional exposure for Saks and their luxury brands.
Virtual Event Facilitator
The Inception Company
09.2020 - 09.2021
- Managed and executed virtual meetings and conferences by use of detailed run of event project plans.
- Collaborated with virtual event and support team as well as pharmaceutical clients to understand event requirements and utilize appropriate virtual solution.
- Reviewed and tested the following areas of the virtual event platform ahead of the live event; event creation, data input, template selection and adherence to language and brand style guides.
- Stayed abreast of and implemented virtual event best practices while quickly troubleshooting and resolving platform issues before, during and after event when necessary.
- Managed participant lists, on-boarding process and attendance report delivery while serving as point of contact and virtual delivery/platform subject matter expert to clients and internal team members.
- Assisting with all management of web, media and video assets.
- Management of virtual engagement opportunities for attendees - for example, networking activities, chat/Q&A within sessions, breakouts, etc.
- Coordination of/communication with any speakers that may be presenting virtually (including sponsor speakers) for collecting speaker agreements/bios/photos and abstracts.
- Pre-show event prep/proofing/testing on virtual platforms.
Marketing, PR and Event Consultant
KarPark
04.2019 - 03.2020
- Planned all internal kickoff events including: Friends & Family, Neighborhood Social and the Tri-Valley Grand Opening.
- Attended Chamber of Commerce and BNI meetings to create awareness and brand recognition.
- Built relationships with potential clients and vendors to develop business partnerships.
- Worked with marketing organizations to brand and create marketing materials, including event invitations, brochures and flyers.
- Organized and maintained all marketing assets as well as external communication lead lists.
- Managed event budgets and vendor payables.
Office Specialist
Pleasanton Unified School District
04.2019 - 01.2019
- Coordinated all meetings and events for Mid-Alameda county consortium's 12 adult schools.
- Prepared all meeting documents, agendas, meeting minutes and organized online folders organized by workgroups.
- Was an active member of the Marketing and Outreach workgroup, having worked on deliverables intended for legislative grants to gain funding for marginalized groups within the community.
- Acted as a liaison between the Director and Official Representatives to provide professional development opportunities.
Event Consultant
Pleasanton Event Rentals
04.2017 - 02.2018
- Conducted several sales meetings daily with corporate and individual clients to determine event rental needs.
- Created quotes and contracts daily with average of nearly $100,000 of outbound proposals at any given time.
- Handled fast pace of sales calls while managing showroom appointments.
- Attended bridal fairs and networking events to source new outbound sales business.
Event Designer & Manager
Debbie’s Designs
09.2015 - 09.2017
- Was responsible for coordinating events from conceptualization to completion in the New York, New Jersey metropolitan area.
- Most repeat clients found their events so memorable, with personal touches and attention to detail they utilized Debbie’s Designs to plan all of their family’s milestone events.
- Through effective listening to clients during sales meetings and team collaboration with – art, floral, production and administrative staff; client’s ideas were executed.
- Developed creative design proposals, created detailed room diagrams and event timelines to meet goals and proposed budgets.
- Provided excellent customer service staying on top of all event related tasks including billing clients, following up on second and final payments to ensure production timelines were met.
- Provided day of coordination managing all staff responsible for event execution while taking lead on all on-site event management.
- Conducted pre and post event production meetings for a team of 30 employees.
- Processed all vendors and suppliers’ payables, while managing overall event budgets (up to $1M).
Event Coordinator
The Sawtooth Group
12.2010 - 11.2014
- Provided new branch marketing and event planning support to PNC Bank branches in multiple markets through the DeNovo program.
- Territories included: New York, New Jersey, Virginia and ultimately assigned to the Chicago market. Demonstrating flexibility and ability to adapt to each market.
- Developed individual MarCom guides which conveyed marketing strategy for each branch, utilizing events to brand PNC Bank through their events.
- Worked with Graphic Designers to create all event invitations, flyers, tabletop marketing pieces, banners, and signage.
- Worked within monthly and quarterly timelines to source local vendors, gain permits, plan media buys and gain sponsorship event participation.
- Worked as a liaison between the outreach street team to guarantee event attendance.
- Google Docs were used to allow for full transparency in the planning process.
- Monitored all event expenditures and budgets.
- Provided day of coordination and took lead on all on-site event management between client, vendors, police, and business representatives.
Corporate & Social Event Coordinator
Debbie’s Designs
03.2010 - 09.2012
- Oversaw all aspects of high-level corporate and social events. (SL Green's Greenopoly event was nominated for New York BizBash Event of The Year 2012.)
- Interpreted client’s visions and conceptualized implementation.
- Sourced venues and negotiated cost while also providing insight on event design and production.
Account Executive
NJ.com / SiLive.com
02.2009 - 09.2009
- Prospected new business while renewing and maintaining current accounts.
- Provided business owner’s conceptualization of campaign strategy that directly increased revenue.
- Worked with online advertising vendors such as: MediaTracs, Yodel and Microsoft Extended Reach to develop campaigns allowing for optimal geo targeted market reach.
Inside Sales Associate
NJ.com / SiLive
04.2007 - 02.2009
- Worked with sales staff to source new business leads and handle inbound sales inquires using Salesforce.
- Developed internal and external promotional campaigns and sponsorships through the marketing department.
- Planned all staff meetings, holiday parties and annual job fair, which had several hundred attendees.
Human Resources Coordinator
Bisys RK Investment Services (Now Citi Bank)
06.2005 - 02.2006
- Was responsible for implementation of HR policy at a rapidly growing organization.
- Assisted in screening and hiring of numerous employees; handled all benefits and payroll issues.
- Developed daily, monthly, quarterly and yearly schedules for individuals and teams.
- Managed coordination of all events and was an active member of the Quality of Life event planning committee.
Education
Bachelor of Arts - Communication Studies
Fairleigh Dickinson University
Florham Park, NJ06.2006
Skills
- Microsoft Office Suite, Teams, Word, Excel, Powerpoint, Photoshop
- Zoom Webinars, Grove, Pando
- Concur, CRW, CSmart
- Google Docs
- Salesforce
- AllSeated
- Trello
- Lotus Notes
- Falcon, Ad Relevance, Media Audit, eFront, Sitemanager II, Adicio, Open Ad Stream, Wanted Tech Analytics, Relationals, Lawson, ProStaff, Citrix, ProQuest, Microsoft Extended Reach, Yodel, MediaTracs, Omniture, BlueSteak ad serving
Timeline
Metro New York Area Marketing Manager
Saks Fifth Avenue
07.2021 - 08.2022
Virtual Event Facilitator
The Inception Company
09.2020 - 09.2021
Marketing, PR and Event Consultant
KarPark
04.2019 - 03.2020
Office Specialist
Pleasanton Unified School District
04.2019 - 01.2019
Event Consultant
Pleasanton Event Rentals
04.2017 - 02.2018
Event Designer & Manager
Debbie’s Designs
09.2015 - 09.2017
Event Coordinator
The Sawtooth Group
12.2010 - 11.2014
Corporate & Social Event Coordinator
Debbie’s Designs
03.2010 - 09.2012
Account Executive
NJ.com / SiLive.com
02.2009 - 09.2009
Inside Sales Associate
NJ.com / SiLive
04.2007 - 02.2009
Human Resources Coordinator
Bisys RK Investment Services (Now Citi Bank)
06.2005 - 02.2006
Bachelor of Arts - Communication Studies
Fairleigh Dickinson University
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