Stacey Gromlich
Somerville,NJ
Summary
Accomplished brand experience professional with 25+ years’ defining and developing long term, omni channel communication and event strategies for global audiences and Fortune 500 executives. As a purposeful leader, all programs were measured on objectives and KPIs that included, but not limited to, customer preference, brand consistency, scalability, efficiency, and profitability. I am skilled at managing cross-functional teams and managing critical organizational event initiatives that balance reputational and business content with customer value and satisfaction for transformational improvement.
Overview
14
14
years of professional experience
Work History
Senior Director, Audience Engagement and Global Events
Siemens Industry Software
01.2020 - Current
- Developed and executed marketing strategies to increase brand awareness and market share utilizing events as a strategic tactic in campaign strategy.
- Monitored industry trends and made recommendations on how they could be leveraged by the organization.
- Personalized multi-channel customer communications and web experiences, by expanding customer content around topics of interest (core digital threads, thought leadership) to increase engagement.
- Improved partner relationships, partner event promotion and data reporting packages, increasing sponsorships by 30% YOY 2021-2025.
- Increased customer preference and satisfaction across all event types by +10% over 5 years.
- Cultivated relationships with stakeholders to secure support and funding for broader cross company and public facing initiatives: CES, Mobile Truck Tour that increase our market presence, preference outcomes and influence sales growth.
- New sales/executive communications cadence allowing for regular visibility and improved enablement.
- Expanded our event social media presence by 80%.
- Instituted Event Portfolio Planning Process allowing organizational visibility and transparency into all event activities, metrics achieved (or not), and analysis on value of and alignment with the industry go to market plans.
- Led cross functional teams, marketing, comms, sales, PR, thought leadership, social, content, brand to bring our customers relatable, humanistic stories that connect them with our brand and drive business outcomes.
- Increased overall customer satisfaction scores by 10% and average NPS score by 2 pts.
- Analyzed YOY data to inform decision making and strategic direction.
- Lead team of 21 consisting of Strategist, Ops, Coms, and Digital and who design, build and execute and measure 20 strategic events a year, ranging from 100-5000 people.
- Analyzed financial performance metrics and identified areas for improvement.
Strategic Account Director
InVision Communications
New York, NY
01.2014 - 01.2019
- Company Overview: InVision is an insight-fueled, creatively driven agency specializing in integrated brand experiences and communications programs.
- Hired on reputation for growing client relationships and implementing complex and integrated meeting and event portfolio plans in multi-million-dollar accounts.
- Proactively strategized with clients to identify and develop marketing communication strategies based on strategic brand vision (sales and launch meetings/immersion marketing/training).
- Cross-collaboration team of client partners fostering productive working relationships in support of brand goals across multiple platforms; events, digital, PR, marketing, media, and sponsorship.
- Implemented highly immersive and ‘never been done’ digital sales, marketing, and training curriculum for healthcare meetings to include sales, physicians, convention/congress, leadership, consumers with a 60% increase in targeted customer engagement from prior programs: Bristol Meyers Squibb, Quest Diagnostics, Boehringer Ingelheim, Johnson and Johnson.
- Prioritized and appropriately delegated responsibilities to maximize productivity of a team and deliver on expectations.
- InVision is an insight-fueled, creatively driven agency specializing in integrated brand experiences and communications programs.
Director of Event Strategy
Freeman/Freeman XP
Dallas, TX
01.2011 - 01.2014
- Company Overview: World’s Leading Brand Experience Company
- Led sales efforts internally and externally for greater success, efficiency, accountability, and profitability.
- Supported members of the $20M+ selling team to drive revenue for existing customers and new business development.
- Leveraged skills to be resourced across the organization to capture immediate revenue within existing accounts while driving and growing creative revenue.
- Collaborated on streamlining processes as a production group, enabling teams to compete on agency and production levels by leveraging the strength of the Freeman organization.
- Cultivated strong ‘team’ selling culture.
- Utilized creative knowledge and production background to assist clients with assessing value as it relates to their specific event & production needs.
- World’s Leading Brand Experience Company
Education
Bachelor of Science - Broadcast Journalism
West Virginia University
Morgantown, WVSkills
- Leadership & Talent Development
- Strategic Mindset
- Relationship Building
- Collaboration
- Mentoring
- Audience Acquisition Strategies
- Cross-Functional Collaboration
- Problem Solving
- Value-Driven Solutions
Affiliations
National Association of Professional Women, Member
Notable Accomplishments
- Received top 20 nominations for best booth experience at CES 2023, 2024, 2025.
- Awarded the win for best B to B booth experience by Event Marketer 2024.
- Increased positive global sentiment of Siemens by X through CES 2025 keynote opportunity.
- Named to the 2024 Visionaries list from Event Marketer.
- Accepted into ELX (Event Leaders Exchange) 2025.
- Completed Siemens ALP program.
- Speaking with impact.
Volunteer Experience
President, Chain of Hope, 01/01/08, 01/01/18, Started and Managed Chain of Hope, 501 (c)(3) charitable organization., Organized events for 50 – 200 people, inclusive of golf outings, wine tastings, restaurant events and crowd sourced meet ups., Managed team of 6; financials, speaking engagements, community charity liaison.
Training
- National Account Director, Freeman, 01/01/08, 01/01/11
- Senior Account Director, RJO Healthcare Group, 01/01/01, 01/01/08
- Executive Event Producer, 01/01/98, 01/01/01
- Video Producer, 01/01/94, 01/01/98
Skills
Gifted collaborator who rallies internal teams and external vendors to bring complex projects to fruition on time and on budget; promotes detail/quality., Values diversity of thinking and cultures having traveled and worked extensively with global teams., Mentors other colleagues on navigating organizational change, work life balance, building resilient teams, and working collaboratively., Visionary who understands how to make complex business messages tangible to audiences, motivating, educating and driving business growth., Skilled in aligning executive stakeholders on mission, vision, and value of a given engagement platform and driving toward intended measurable outcomes., Ensures audience acquisition strategies and attendee journey outcomes are mapped to cross channel sales and marketing programs capitalizing on attendee mindshare and market share 365 days a year., Regarded as a trusted advisor., Value-driven solutionist., Cross-functional and results driven collaborator., Extrovert who lives to learn, navigate and solve complex business problems by humanizing business content to move business forward.
Professional Highlights
- Siemens Industry Software, 01/01/20, Present, Senior Director, Audience Engagement and Global Events, Developed and executed marketing strategies to increase brand awareness and market share utilizing events as a strategic tactic in campaign strategy., Personalized multi-channel customer communications and web experiences, by expanding customer content around topics of interest (core digital threads, thought leadership) to increase engagement., Improved partner relationships, partner event promotion and data reporting packages, increasing sponsorships by 30% YOY 2021-2025., Increased customer preference and satisfaction across all event types by +10% over 5 years., Cultivated relationships with stakeholders to secure support and funding for broader cross company and public facing initiatives: CES, Mobile Truck Tour that increase our market presence, preference outcomes and influence sales growth., New sales/executive communications cadence allowing for regular visibility and improved enablement., Expanded our event social media presence by 80%., Instituted Event Portfolio Planning Process allowing organizational visibility and transparency into all event activities, metrics achieved (or not), and analysis on value of and alignment with the industry go to market plans., Led cross functional teams, marketing, comms, sales, PR, thought leadership, social, content, brand to bring our customers relatable, humanistic stories that connect them with our brand and drive business outcomes., Increased overall customer satisfaction scores by 10% and average NPS score by 2 pts., Analyzed YOY data to inform decision making and strategic direction., Lead team of 21 consisting of Strategist, Ops, Coms, and Digital and who design, build and execute and measure 20 strategic events a year, ranging from 100-5000 people.
- InVision Communications, New York, NY, 01/01/14, Present, VP, Client Services, Elevated to VP of Client Services to manage a $15M book business consisting of integrated and holistic engagement solutions, strategy, creative, live, and digital platforms, integrated brand marketing and coms planning., Charged with supporting and growing strategy, communications, and digital solutions by 25% in top tier IVC accounts, Gartner, Oracle, Dell Technologies., Cultivates account-based pricing strategies for clients, demonstrating cost efficiencies and savings without devaluing expertise or services; negotiates contracts on behalf of our client in partnership with Executive Producer., Manages and mentors three junior employees in the areas of business development, customer relationship management and organizational process., Consults on internal competitive insight council and customer council., Has received countless accolades from key client executives and InVision Leadership for outstanding use of strategy solutions to deliver on a global events optimization plan.
- Freeman/Freeman XP, Dallas, TX, 01/01/11, 01/01/14, Director of Event Strategy, Led sales efforts internally and externally for greater success, efficiency, accountability, and profitability., Supported members of the $20M+ selling team to drive revenue for existing customers and new business development., Leveraged skills to be resourced across the organization to capture immediate revenue within existing accounts while driving and growing creative revenue., Collaborated on streamlining processes as a production group, enabling teams to compete on agency and production levels by leveraging the strength of the Freeman organization., Cultivated strong ‘team’ selling culture., Utilized creative knowledge and production background to assist clients with assessing value as it relates to their specific event & production needs.
Timeline
Senior Director, Audience Engagement and Global Events
Siemens Industry Software
01.2020 - Current
Strategic Account Director
InVision Communications
01.2014 - 01.2019
Director of Event Strategy
Freeman/Freeman XP
01.2011 - 01.2014
Bachelor of Science - Broadcast Journalism
West Virginia University
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