STACEY HUDGINS

A results driven, hands on consultant with deep expertise in loyalty marketing, digital strategy, CRM and marketing automation. Evaluate client needs and expectations, establish clear goals for each engagement. Including high performing campaigns and optimized operational processes to improve efficiency and ROI for top tier companies. Accomplished driving millions in revenue growth and cost savings. Lead end-to-end loyalty program initiatives, manage cross-channel media execution, conducting operational audits, champion of customer centered initiatives that unlock untapped revenue through actionable data-back strategies.

Technology: Salesforce, CRM & Marketing Automation platforms, Adobe, Canva, Microsoft 365, Excel

• Onboarding Liaison for Owners and Property Stakeholders
• Develop and oversee the launch of Digital Marketing initiatives, including but not limited to PPC Campaigns, Website build, SEO & Content Audits
• Identified new opportunities in online advertising platforms such as Expedia, Google Ads and Facebook Ads
• Optimized and Edit Hotel website content for improved user experience and SEO
• Advance SOP documentation for the department
• Designed a Marketing playbook for Marketing Managers
• Review Independent Hotel Technology contracts
• Maintained a close relationship with clients by providing regular updates on project progress and results
• Coordinated with external vendors and agencies to ensure timely delivery of projects within budget constraints
• Recommended Website improvements and developed budgets to support recommendations
• Administered intranet file infrastructure
• Accomplishments: Reduced external vendor costs, Increased Division revenue by 3%
• Technology: Asana, Salesforce, Behavioral AI, Proprietary CMS, Email, Microsoft 365

• Cross-functional customer loyalty leader, Serve as SME (Subject Matter Expert) for CRM (Customer Relationship Management), integrated marketing and Email for property departments, maximizing ROI while increasing customer lifetime value
• Oversee the execution of digital marketing strategies across internal and external channels for consistent customer experience with product and brand communications
• Manage database analytics and establish RFM model for customer profiling, segmentation, acquisition, retention engagement, and loyalty
• Develop best practices for database marketing processes, measurement, evaluation, data capture, maintenance, and customer/prospect lists
• Developed corporate-wide policies, Email compliance, ADA compliance, Data governance partnering with IT processes
• Create field training guide for Customer Relationship Management
• Adapted brand KPI (Key Performance Indicators) and industry specific measures
• Solidify high-level partnerships with vendors, agencies, and other key distribution channels
• Hire, develop, coach, and empower the team with technology resources
• Accomplishments: ROI 39:1 for Email & SMS campaigns, Increased email deliverability to 98.34%, Standardized analytics and quarterly reporting for 54 Properties, Identified and implemented operational efficiencies to reduce external agency costs by 27% in 6 months, Increased channel revenue by 13.33% YOY, Increased Membership engagement 6.23% YOY, Successfully retained team and maintained consistent customer experiences and internal rapport during 4 Executive transitions
• Technology: Salesforce - Marketing Cloud, Einstein, Social, SMS, & Cloudpages, Analytics, Tableau, Microsoft 365, Power BI, AI Proficiency, Sharepoint sites, Opera, Sitecore, WordPress, Ongage, ResortSuite, SpaSoft, Google Analytics, Adobe Creative, Digital Asset Management (Pica9), Medallia Survey

• Spearheaded market research and Re-branding to establish strategies and sustain loyal customer base
• Set up Sales and Marketing digital operations
• Developed department team and budget
• Collaborated with product development teams to enhance products based on customer interest data
• Developed and Presented Omnichannel marketing plans to executives
• Established traffic growth strategies, including SEO, PPC, affiliate and influencer, content distribution, email marketing, and webinar
• Executed Campaigns - Google Ads, and social media
• Negotiated new partnerships and directed brand redesign projects with agencies to meet deadlines under budget
• Cultivated strong vendor relationships and extended affiliates, driving $25K in additional revenue
• Edit content for video and digital media
• Utilized data analytics to identify KPIs
• Hire, trained and coached sales and marketing staff
• Accomplishments: Increased Revenue with marketing tactics by 150% YOY, the highest in the company's 15-year history, Increased website traffic 31.5%, Boosted social media engagement 21.7%
• Technology: Zoho, WordPress, Issu, Typeform, Adobe Creative, Google Analytics and Ads Manager, Facebook/Instagram Ads Manager, Youtube, Vimeo

• Brand Manager for 75+ Corporate websites including digital marketing campaigns and multichannel strategies including Email SMS, Social media, SEO and Paid Media
• Redefine digital presence for 38 Region Clubs leading promotional strategy, improving SEO, editing website content, developing corporate controls for social posts, developing email retention campaigns, and maintaining club media budgets for paid ads
• Improved page content, keyword relevancy, and metadata
• Analyzed and reported social media and online marketing campaign results
• Administered marketing calendar and posted new content to coincide with new product and service releases
• Generated new business development and enhanced customer experience
• Collaborated with internal departments to build digital experiences and achieve marketing goals
• Identified growth opportunities and develop initiatives to increase market share
• Create and develop Facebook Ads including A/B testing
• Developed marketing processes for social media campaigns
• Content curation for proprietary images, club blogs, and social media posts
• Liaise with General Manager replies for club reviews on Google, Facebook, and Yelp
• Train employee partners on corporate applications
• Managed alliance partner reports and liaison for POS procedures pertaining to corporate accounts
• Accomplishments: Employee Partner guest speaker to promote company culture and mentor new associates, Key contributor for a website redesign – ClubCorp 60 Anniversary and ClubCorp.com Develop Corporate Controls for new and existing member reviews, Increased quarterly web lead generation by 115%, Increased lead conversion 3% through A/B testing with ad creative, bid strategies, audience segmentation, and channel optimization, Increased member survey response by 215%
• Technology: Google Ads & Analytics, Facebook Ad Manager, Yelp, MembersFirst, CMS, Eloqua

• Increased online sales by developing and implementing targeted ecommerce marketing strategies.
• Maintained budget control across various digital channels ensuring optimal allocation of resources based on campaign performance metrics.
• Implemented A/B testing to improve user experience and optimize digital marketing efforts.
• Collaborated with cross-functional teams to ensure a cohesive marketing approach across all channels.
• Managed email marketing campaigns to drive revenue growth and customer engagement.

• Enhanced client retention rates by conducting regular follow-ups and addressing any concerns promptly.
• Organized successful client group sales showcasing new hotel markets and services, generating increased interest in group offerings.
• Initiated targeted outreach campaigns aimed at expanding the company''s presence within specific market segments.
• Established a robust referral network through consistent networking efforts both online and in-person settings.