Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Stacey Hupp

San Antonio

Summary

Dynamic and results-driven retail management and sales professional with over 25 years of experience leading operations at a premier independent sporting goods retailer in San Antonio, Texas. Proven track record in growing a family-owned business through strategic leadership across multiple functions, including general management, procurement, HR, merchandising, marketing, and e-commerce development. Adept at driving sales, enhancing customer experience, and building operational efficiencies. Known for versatility, hands-on leadership, and a deep understanding of retail dynamics in both physical and digital storefronts.

Overview

25
25
years of professional experience

Work History

General Manager

Good Sports Outdoor Outfitters
12.1999 - 04.2025
  • Recruited, trained, and managed high-performing retail staff, equipping them with in-depth product knowledge to effectively sell high-end technical outdoor gear, footwear, apparel, and accessories.
  • Established and cultivated international business partnerships, generating over $700,000 in new revenue within 10 months through strategic relationship building and market expansion.
  • Collaborated closely with military contract accounts, overseeing order fulfillment and ensuring compliance with procurement standards and timelines.

Buyer

Good Sports Outdoor Outfitters
12.1999 - 04.2025
  • Strategically sourced and introduced new product lines, positioning the store at the forefront of outdoor fashion and technical innovation.
  • Attended and evaluated detailed line showings from major brands (The North Face, Arc’teryx, Patagonia, Obermeyer) to emerging start-ups, ensuring a curated, competitive product mix.
  • Negotiated vendor terms, upheld brand MAP (Minimum Advertised Pricing) policies, and cultivated strong, long-term supplier partnerships.
  • Developed and managed seasonal purchasing budgets ranging from $500K to $1M, planning 8–12 months in advance and coordinating phased shipment schedules.
  • Led inventory management and implemented cost-control measures, optimizing stock levels while maintaining product availability.
  • Achieved consistent sell-through rates of 80–99%, maximizing profitability and minimizing excess inventory.

Advertising and Marketing Manager

Good Sports Outdoor Outfitters
12.1999 - 04.2025
  • Negotiated advertising contracts across multiple platforms, including print, radio, and television, maximizing reach and ROI for local and regional campaigns.
  • Created, wrote, and produced compelling marketing content for radio, print, and social media, including occasional on-air appearances to increase brand visibility and engagement.
  • Planned and executed successful community events to foster brand loyalty, engage local customers, and drive foot traffic to the store, enhancing the business's presence in the community.

Online Storefront

Good Sports Outdoor Outfitters
12.1999 - 04.2025
  • Led the negotiation and purchase of Shopify as the integrated point-of-sale, inventory management, and omnichannel platform, enabling seamless sales across POS, Goodsports.com, Amazon (FBM/FBA), eBay, and Rakuten.
  • Developed and executed SEO strategies for product listings, optimizing search visibility and driving organic traffic to increase online sales.
  • Managed and streamlined inventory across multiple platforms, ensuring product availability, accurate stock levels, and a unified customer experience.
  • Enhanced brand presence and expanded revenue streams through effective use of multiple online marketplaces and e-commerce channels.

Merchandise Manager/Visual Merchandiser

Good Sports Outdoor Outfitters
12.1999 - 04.2025
  • Implemented creative visual merchandising strategies to highlight products, brands, and seasonal trends, enhancing customer engagement and in-store experience.
  • Planned and executed merchandising displays in alignment with sales goals, promotional campaigns, and brand storytelling.
  • Managed CO-OP marketing and merchandising funds, ensuring optimal use of vendor-provided budgets and program compliance.
  • Collaborated on merchandising efforts for Patagonia’s flagship store in Portland, OR, applying national retail standards and best practices in a high-profile setting.

Education

B.A. - Biology, Life Science

The University of Texas at San Antonio
01.2004

Associate of Science - undefined

Northwest Vista College
12.2002

Skills

  • Retail Operations & Team Leadership
  • Buying & Vendor Negotiation
  • Inventory Planning & Sell-Through Optimization
  • Visual Merchandising & Store Layout
  • E-Commerce Platforms (Shopify, Amazon FBM/FBA, eBay, Rakuten)
  • Marketing Strategy (Print, Radio, Social Media)
  • SEO & Online Product Listings
  • Community Event Planning & Customer Engagement
  • Budgeting & CO-OP Program Management
  • Military Contract Fulfillment
  • Brand Development & Trend Analysis

Interests

Enjoy spending time outdoors through running, skiing, kayaking, fishing, backpacking, and gardening Curious by nature with a strong interest in science and astronomy Value time with family and meaningful connections

Timeline

General Manager

Good Sports Outdoor Outfitters
12.1999 - 04.2025

Buyer

Good Sports Outdoor Outfitters
12.1999 - 04.2025

Advertising and Marketing Manager

Good Sports Outdoor Outfitters
12.1999 - 04.2025

Online Storefront

Good Sports Outdoor Outfitters
12.1999 - 04.2025

Merchandise Manager/Visual Merchandiser

Good Sports Outdoor Outfitters
12.1999 - 04.2025

Associate of Science - undefined

Northwest Vista College

B.A. - Biology, Life Science

The University of Texas at San Antonio

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Stacey Hupp