STACEY L. MENZER
New York,NY
Summary
Results-driven executive with extensive experience in the beauty industry, demonstrating strategic leadership and operational excellence. Proven track record of fostering team collaboration, driving organizational growth, and adapting to evolving business needs. Skilled in strategic planning, financial management, and stakeholder engagement. Known for strong decision-making abilities and unwavering focus on achieving measurable outcomes. Additionally, highly talented, versatile, and creative make-up artist and spray tan professional.
Overview
18
18
years of professional experience
Work History
President/Owner
STAYGLAM BEAUTY
01.2014 - Current
- Created & maintained website and social media postings and business development for brand
- Developed and continues to organize private make up classes for clients in person and virtually
- Service clients with top-of-the-line custom looks for make-up, hair styling & spray tanning
- Manage a team of 8 freelance hair & make-up artists for large bridal & event clients
- Develop and maintain strong relationships with each individual client
District Sales Manager
EvolveSalonSystems
01.2023 - 01.2024
- Actively build new sales opportunities by consistently prospecting new salons through cold calling
- Develop and grow salons through education, business classes, and sales opportunities
- Provide tools and education to the salon for important business practices such as
- Learning how to scale salons' sales by instructing healthy management of salon inventory and ordering
- Help salons and their stylists achieve their professional goals by passionately consulting and mentoring them
- Continue learning by attending all Sales training events and educational events
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Increased sales revenue 33% by developing and implementing effective sales strategies for the district.
MakeupInstructor/SalesSpecialist
CHRISTINE VALMY
01.2021 - 01.2023
- Started in 2021 as a P/T Substitute Teacher
- Received State License in late 2022 and started as a F/T Make Up Instructor
- Develop and train students on basic and advanced make-up class lesson plans
- Prepare students with information needed to successfully pass the NY State Exam
- Demonstrate various makeup looks from different periods, as well as fun and helpful tricks and techniques
RegionalTraining&SalesManager
Fog & Tree
01.2020 - 01.2022
- Sourced and vetted new accounts and channels of distribution suitable for Fog & Tree
- Provided sales training, education and account management for existing accounts
- Assisted with creating brand awareness through social media posts and brand collaborations with brands hand-picked to fit the theme and strategic brand awareness
- Which in turn brought a return of new consumers to brand website and affiliates websites, as well as followers to the brand social media pages
- Maintained and regularly updated company CRM Tool & Wholesaler Markets with everyday updates on accounts through personal communication, via phone & emails, along with product posts and helpful tips and other various information
- Met all set expectations (due to Covid shutdowns) of adding & opening new potential accounts including Local Barbershops, Independent hair salons, various e-commerce brands, The Salon Project (@Saks 5th Avenue Salon) and Subscription boxes such as Fab Fit Fun
NortheastTrainingandSalesManager
E.C.SCOTT GROUP
01.2017 - 01.2019
- Provided client service, sales and training of 45-55 + brands, such as Laura Mercier, Smashbox & Living Proof to 50+ accounts including independent retailers, Bluemercury, Cos Bar, Heyday & Neiman Marcus
- Trained and educated retail buyers, management and sales associates on product knowledge, new product launches, merchandising and selling techniques
- Shared brand communications, updates, planograms, shipments, gratis, out of stock and discontinued items
- Generated wholesale orders for independent retailers to restock on merchandise
- Produced in-store events to generate sales and increase consumer brand awareness
- Analyzed retail & wholesale data to identify growth opportunities
NortheastEducationandSalesManager
HAMPTON SUN
01.2016 - 01.2017
- Elevated the brand to a new level with EC Scott distribution and began working with the brand through EC Scott as training and sales manager for all tri state Blue Mercury doors
- ( See EC Scott role above)
- Trained and educated North-East Regional (25+ locations) sales teams on product lines and sales tactics
- Coached Blue Mercury staff on selling techniques and how to demos to support the brand in store
- Planned and executed in-store events to generate buzz and increase product engagement
- Collaborated with the Director of Sales on maximizing product positioning across all retail locations
- Maintained weekly and monthly sales records to forecast sales and set future goals
AccountExecutive
TASK ESSENTIAL
01.2015 - 01.2016
- Managed team of 8 freelancers and 9 accounts including Bloomingdales, Barneys and Independent Boutiques
- Crafted monthly freelance in-store schedules, set sales goals, and managed sales sheets
- Increased revenue by over 25% within 6 months of hiring date through staff training and in-store sales support
- Educated team on the 2-2-2 sales technique and unique methods of retaining and generating new business
- Developed and maintained strong relationships with each individual store's management, which creates a positive environment for business growth within every account
AccountCoordinator-BlueMercurySales&TrainingSpecialist
BUMBLE AND BUMBLE
01.2011 - 01.2015
- Assisted in managing, scheduling, and training a team of freelancers throughout New York City
- Trained and educated Sephora, Blue mercury, SpaceNK and Bloomingdales staff on all products
- Planned and successfully executed in-store events while simultaneously coordinating with management
BusinessManager
BENEFIT
01.2012 - 01.2013
- Managed counter and employees generating over $700K in counter sales
- Successfully executed store events reaching or exceeding each $20K event goals in 10 days or less
- Developed a clientele tracking system in order to expand and maintain repeat business
- Coached and developed a successful staff including freelance artists and in store relationships
DistrictTrainer-Sephora
HOURGLASS COSMETICS
01.2009 - 01.2011
- Joined the first-sales floor team to launch brand in Sephora doors
- Produced sales in NYC territory that exceeded initial sales goals
- Educated and trained Sephora team members on all aspects of brand including brand values, selling techniques, ingredients, and artistry tips
- Planned and led internal Sephora team in store events with the support of Sephora Management
KeyHolder
FRESH
01.2007 - 01.2009
- Opened and closed store and register
- Remained top salesperson at this location during my tenure
- Conducted client makeovers and product demonstrations
- Scheduled and supervised monthly store events
- Maintained relations with a host of repeat customers
Education
Fashion Marketing -
Berkeley College
New York, NY01.1996
NYS Certified Makeup Artist -
Learning Institute For Beauty Sciences
New York City01.1999
NY State Licensed Private Career School Teacher -
Christine Valmy School
New York City01.2020
Skills
- Customer Service
- Retail Sales
- Wholesale
- Makeup Artistry
- Sales Performance & Management
- Inventory & Stock Control
- Account Management
- Product Knowledge Training
- Field Sales & Area Management
- Communication
- MS Word
- Excel
- Salesforce
- People Development & Coaching
- Relationship Management
- Client Service Management
- Leadership team building
- Strategic planning
- Business development
- Negotiation
Educationandcertifications
- NY State Licensed Private Career School Teacher
- Learning Institute for Beauty Sciences; NYS Certified Makeup Artist
- Berkeley College, New York, NY; Fashion Marketing
- Certified Spray Tan Artist
Timeline
District Sales Manager
EvolveSalonSystems
01.2023 - 01.2024
MakeupInstructor/SalesSpecialist
CHRISTINE VALMY
01.2021 - 01.2023
RegionalTraining&SalesManager
Fog & Tree
01.2020 - 01.2022
NortheastTrainingandSalesManager
E.C.SCOTT GROUP
01.2017 - 01.2019
NortheastEducationandSalesManager
HAMPTON SUN
01.2016 - 01.2017
AccountExecutive
TASK ESSENTIAL
01.2015 - 01.2016
President/Owner
STAYGLAM BEAUTY
01.2014 - Current
BusinessManager
BENEFIT
01.2012 - 01.2013
AccountCoordinator-BlueMercurySales&TrainingSpecialist
BUMBLE AND BUMBLE
01.2011 - 01.2015
DistrictTrainer-Sephora
HOURGLASS COSMETICS
01.2009 - 01.2011
KeyHolder
FRESH
01.2007 - 01.2009
Fashion Marketing -
Berkeley College
NYS Certified Makeup Artist -
Learning Institute For Beauty Sciences
NY State Licensed Private Career School Teacher -
Christine Valmy School
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