Stacey Mellus
PORT WASHINGTON,NY
Summary
Experienced Creative Operations Specialist and Transformation Consultant known for delivering strong results on time and on budget. I am seeking a leadership role in operational strategy such as as a head of operations or chief of staff.
I have successfully managed projects and relationships with high-profile clients such as State Farm, Starbucks, Elextrolux, CVS Health, Cotton, The NY Lottery, Subaru, JP Morgan Chase, Cognizant, ExxonMobil, Pfizer, Deutch Family, Rabbit Wine, Ellen Tracy, Revlon, Moroccan Oil, Allergan, Galderma, Cetaphil, Botox, and Juvederm.
Overview
26
26
years of professional experience
Work History
Program Director, Transformation Consultant
SYPartners
10.2018 - Current
- Lead the operations of large-scale transformation and L&D programs, advising C-Suite executives at Fortune 100 companies
- Leading the defining of corporate purpose, vision, and values and behaviors, learning and development programs, and small and large scale leadership summits to roll out new cultural and leadership initiatives
- Building brand narratives and the programs to roll them out within the company
- Building strong client and partner relationships and working through roadblocks with them
- Setting the direction of the work and leading teams of strategists and designers to execute large scale programs at scale for up to 300,000 employees
- Scoping work, managing contracts and budgets, producing materials, event logistics, and project profit margins
- Leading my teams with empathy, compassion, and driving toward clarity of work at all times
- Managing and mentoring a minimum of three direct reports at any time within my department
SVP Integrated Production and Operations
Lippe-Taylor Inc
05.2016 - 09.2018
- Reported directly to the CHRO, with a dotted line to the CEO of the agency working closely with them both on structural organization, and learning programs for the agency
- Acted as Digital Account Director for Allergan's Botox brand as we revamped their social presence and brand website
- Ran the design and production studio while revamping the production processes for digital, video, and social media development, resulting in improved project delivery times, quality output and client satisfaction
- Managed partnerships, billings, and resourcing for all creative and digital projects at a boutique PR firm, resulting in a 30% increase in profit for monthly billings year-over-year
- Implemented monthly project health reviews and worked closely with the CFO to manage resourcing against contracts and margins, resulting in improved financial outcomes for the agency.
Director of Digital Operations & Channel Strategy
DDB New
09.2010 - 04.2016
- Built and expanded the digital team within a traditional agency as the right hand to Chief Digital Officer North America, growing it from a team of two to 110+ people, this included a learning and development curriculum to train traditional marketers
- Achieved a 70% engagement rate with the agency's digital strategy and production services among our clients
- Developed cross-channel media strategies and oversaw their successful execution, such as a media and social strategy for State Farm's annual $50+ million digital and social spend from 2011-2015
- Achieved a 140% increase in direct message conversions through effective message testing
- Directed the day-to-day operations of a digital and social team of approximately 30 individuals, overseeing strategy, production, user experience, project management, and social media, plus management of partner agency relationships
- Created new resourcing policies for all of DDB New York and managed resource allocation for all digital projects, resulting in improved efficiency and productivity
- Acted as Account Director for Electrolux and Frigidaire brands, managing client services and production
- Received industry recognition for exceptional work, including awards from the Webbys, The One Show, Cannes, Effie's, and the ANDYs
Digital Practices Director
DDB New York
05.2005 - 09.2010
- Directed the creation and execution of highly effective digital media, social, and content programs for top-tier clients
- Achieved measurable success in boosting brand recognition and engagement for brands including Glidden Paint, Anheuser Busch, Lipton Tea, The New York Lottery, Novartis, Electrolux, and Cotton
- Revamped onboarding procedures for new project managers and digital production team members, leading to improved productivity and faster ramp-up time
- Developed and delivered customized digital and social communications training programs for team leaders across the agency
- Recognized by peers as the 2007 Employee of The Year, reflecting my dedication, leadership, and exceptional contributions to the agency's success.
Sr. Project Manager
DDB New York
03.2004 - 05.2005
- Pioneered digital project management at the agency by creating and implementing an innovative process for developing digital work within the traditional agency model
- Successfully oversaw the development of multiple digital media, website, content, and CRM programs for high-profile clients including American Stock Exchange, The New York Lottery, Cotton, Subaru, and Philips
Co-founder and Lead Developer
Dahlia Digital
01.2000 - 10.2003
- Co-founded a successful web development and multimedia design company, overseeing all aspects of business operations, and client and partner management
- Developed and executed innovative designs and collateral materials for various music and entertainment companies, as well as small local businesses, resulting in increased brand recognition and engagement
- Created visually stunning and user-friendly websites that effectively communicated the clients' messages and offerings to their target audiences
Lead Developer
Cabot McMullen Incorporated
05.1998 - 12.1999
- Created cutting-edge multimedia websites, both for our internal firm and startup initiatives and for clients, including the design and development of the Disney Channel's first-ever all Flash animated website for "Bear In The Big Blue House."
- Contributed to the successful pitching and selling of the groundbreaking "Book of Pooh" television series, which incorporated cutting-edge special effects by collaborating with noted special effects pioneer Douglas Trumbull and the team behind the effects for the film “The Matrix.”
Education
Bachelor of Arts - Film & Television Production, Computer Applications
New York University - Tisch School of The Arts
New York, NYSkills
- Program Management
- Operational Streamlining
- Strategic Planning
- Client Relationships
- Internal and External Partnerships
- Corporate Development
- Strategic Direction
- Requirements Gathering
- Resource Prioritization
- Revenue Generation
- Policies and Procedures
- Strategic Partnerships
- Business Development
- Executive Management
- Integrated Production
- Leadership & Teamwork
Timeline
Program Director, Transformation Consultant
SYPartners
10.2018 - Current
SVP Integrated Production and Operations
Lippe-Taylor Inc
05.2016 - 09.2018
Director of Digital Operations & Channel Strategy
DDB New
09.2010 - 04.2016
Digital Practices Director
DDB New York
05.2005 - 09.2010
Sr. Project Manager
DDB New York
03.2004 - 05.2005
Co-founder and Lead Developer
Dahlia Digital
01.2000 - 10.2003
Lead Developer
Cabot McMullen Incorporated
05.1998 - 12.1999
Bachelor of Arts - Film & Television Production, Computer Applications
New York University - Tisch School of The Arts
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