Stacey Patterson
San Angelo,TX
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills. Keen insight to digital marketing campaigns, planning and public relations. Articulate communicator, natural leader and organized manager.
Overview
20
20
years of professional experience
Work History
Director of Marketing & Guest Services
Compass Group USA, Chartwells Higher Ed
09.2018 - Current
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Managed annual marketing budget in excess of $6 million.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Organized and executed robust, creative experiential marketing events.
- Created and managed marketing budget, ensuring maximized ROI.
- Created innovative strategies to drive customer engagement.
- Built strong relationships with partners.
Executive Creative Director
Media Advantage
06.2003 - 09.2018
- Monitored industry trends to keep creative materials fresh and engaging.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Developed strategic communication and marketing plans.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Collaborated with senior management to develop and implement marketing initiatives.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Directed and supervised team of designers to create award-winning visual media campaigns.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
Education
Bachelor of Arts - Journalism
Angelo State University
San Angelo, TX05.2003
Skills
- Graphic Artist
- Marketing and Advertising
- Social Media Strategy
- Communication Expertise
- Messaging Strategy
- Campaign Planning
- Operations Management
- Media Relations
- Project Oversight
- Time Management
Affiliations
- Junior League of San Angelo - Past President, Sustainer
- Concho Valley Regional Food Bank - Past President of the Board of Directors, Past Secretary of the Board of Directors
- American Advertising Federation on San Angelo - Past President and Past five-year-term of Texas State Representative for the Tenth District of AAF
- Sigma Kappa Sorority, Past President and Past Chairman of the Advisory Board
Timeline
Director of Marketing & Guest Services
Compass Group USA, Chartwells Higher Ed
09.2018 - Current
Executive Creative Director
Media Advantage
06.2003 - 09.2018
Bachelor of Arts - Journalism
Angelo State University
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