Stacey Sparger

• Lead across all T-Mobile lines of business (Metro, Home Internet, and Magenta).
• Since taking over account over $4MM in revenue growth
• Launched a comprehensive Test and Learn Database within Tableau analyzing over 18MM email recipients tested and summary results.
• Lead a team of data scientist and senior analyst supporting work outputs and professional development
• Innovate via data with clustering (k-means) and creating a model to identify hidden opportunity segments for acquisition within user base.
• Leading Test and Learn initiatives across lines of business.

• Leading Marketing Intelligence team at POP, building practice managing Target Corporate Analytics program.
• Grew Target account over tenure.
• Focused on digital analytics, advertising performance and modeling, B2B, and corporate communications
• New business lead for analytics involved in all new business and pitches.
• Lead team of data scientists and analysts.

Responsible for building and launching capabilities surrounding analytics as an art and science. Analytics client lead for Alaska Airlines.

Highlights include: Alaska Airlines CRM program control group design, and implementation. Quantified lift for over ten lifecycle email streams helping lead to further program investment.

• Promoted from analyst to senior analyst to senior management over time with POSSIBLE.
• Developed data driven culture in partnership with Mitsubishi NA utilizing monetization modeling to tie offline sales to digital behaviors.
• Mentorship and leadership of junior to senior analysts as well as optimization engineers.

CRM Analyst for multiple clients across verticals such as: Make-A-Wish Foundation, Alaska Airlines, Bank of Hawaii, and Snapfish.

Managed player acquisition and retention optimization for social games on Facebook. Social games virtual good brand integration Game titles included: UNO Live, UNO Boost, Scrabble, COLLAPSE

• Product Owner for checkout development team, managing product backlog and prioritization.
• Responsible for overall checkout health and hitting quarterly and yearly revenue forecasts.
• Focused on conversion optimization and price testing using advanced segmentation such as customer scoring to predict conversion propensity.

• Startup out of Indianapolis Indiana. Oversaw multimillion dollar e-commerce and wholesale department.
• Company acquired for $20MM in 2006.