Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Stacey Stewart

Brooklyn,NY

Summary

A results-oriented leader with extensive experience in overseeing high-performing teams, crafting negotiation strategies, and orchestrating multimedia brand activations. Proficiently harnesses data analysis to derive audience-driven insights, paving the way for effective go-to-market planning. Thrives on innovatively conceptualizing integrated consumer experiences across traditional, digital, and emerging media channels. Embraces technology to enhance operational efficiency through rigorous process assessments and automation solutions. Notably excels in motivating and empowering teams to succeed in competitive environments, with an unwavering commitment to organizational growth.

Overview

29
29
years of professional experience

Work History

Head of Strategy & Operations

MAGNA
08.2023 - 04.2024
  • Increased company growth by developing and implementing innovative strategies.
  • Improved overall business performance through comprehensive data analysis and strategic planning.
  • Led cross-functional teams to execute successful initiatives, driving significant revenue increases.
  • Optimized organizational structure to enhance efficiency and productivity across all departments.
  • Created robust financial models to guide decision-making and inform investment strategies.
  • Developed key partnerships resulting in mutually beneficial collaborations.

UM Chief Marketplace Officer

Universal McCann
10.2020 - 10.2023
  • Manage UM Investment of $8B+ in ad spending
  • Create Growth Sessions to drive revenue across 45+ accounts
  • Establish best practice for CTV, Video & Audio activation across Mediabrand agencies
  • Lead cross-agency initiative to support quality journalism
  • Drive support of diverse owned partners through Equity leadership team
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.

EVP, Managing Partner

Universal McCann
01.2015 - 10.2020
  • Surpassed expectations by achieving unprecedented growth in first year of operation by effectively building high performing teams and using analytics to measure achievable results.
  • Provided direction and leadership for 200+ team members
  • Negotiate cross agency deals with media partners
  • Create investment strategies for 30+ accounts including American Express, Hershey and CVS
  • Contribute to new business wins
  • Collaborate and across Mediabrand business units to build products and processess

SVP, Group Partner

Universal McCann
01.2010 - 01.2015
  • Manage and negotiate media investment for accounts such as J&J, Hershey, Nationwide and Heinz
  • Manage buying across TV, Digital and Print
  • Coordinate annual savings program across our different mediums
  • Negotiate and execute marketing elements across various platforms

VP

Carat
01.2007 - 01.2010
  • Co-manage national television & radio buying department
  • Accounts include: New Line, Papa Johns, Philips, adidas, Reebok, TaylorMade, Petco, Kohler, Nokia and Jenny Craig
  • Serve as member of new business development team
  • Develop and implement agency strategies for upfront negotiations

VP, Group Director • Associate Group Director • Group Supervisor

Carat
01.2001 - 01.2007
  • Lead Pfizer’s investment team with annual billings in excess of $500 million dollars

Associate Media Director • Media Supervisor

Starcom
01.1999 - 01.2001
  • Recruited as part of Starcom’s specialized National TV buying department
  • Accounts included: Kellogg’s, Toys R Us, Philip Morris, Allstate, Kohler, Destination Films, Dominican Republic, Amoco, NCBA, True Value, and Allegra

Senior Media Buyer • Media Buyer • Coordinator/Assistant Media Buyer

McCann-Erickson
01.1995 - 01.1999
  • Managed various dayparts and marketing initiatives for all Coca-Cola Brands
  • Served six months as agency liaison with Coca-Cola based at client’s headquarters in Atlanta

Education

B.A. - English Literature, Business Management (minor)

St. Vincent College
Latrobe, PA

Skills

  • Business Optimization
  • Partnership Development
  • Pricing Structures
  • Department Development
  • Cost Control
  • Corporate Budget Management
  • Profit Growth Strategies
  • Profit Target Achievement
  • Account Growth

Awards

2022 Campaign Female Frontier Award - Making Media Matter

2023 She Runs It Changing the Game Award - Quantum Leap

Timeline

Head of Strategy & Operations

MAGNA
08.2023 - 04.2024

UM Chief Marketplace Officer

Universal McCann
10.2020 - 10.2023

EVP, Managing Partner

Universal McCann
01.2015 - 10.2020

SVP, Group Partner

Universal McCann
01.2010 - 01.2015

VP

Carat
01.2007 - 01.2010

VP, Group Director • Associate Group Director • Group Supervisor

Carat
01.2001 - 01.2007

Associate Media Director • Media Supervisor

Starcom
01.1999 - 01.2001

Senior Media Buyer • Media Buyer • Coordinator/Assistant Media Buyer

McCann-Erickson
01.1995 - 01.1999

B.A. - English Literature, Business Management (minor)

St. Vincent College

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