STACHIA JOHNSON
Houston,TX
Summary
Results driven e-commerce professional with extensive experience in site merchandising and optimizing online shopping experiences. Adept at collaborating with cross-functional teams, including marketing, design, and development, to drive product visibility and enhance user engagement. Skilled in leveraging data insights to optimize product placement, content strategies, and overall site performance to maximize conversions and customer satisfaction. Strong ability to manage multiple priorities and deliver impactful results in fast-paced environment. Expertise: Campaigns, Website. App, Creative Production, Site Merchandising, Curation, Marketing Events.
Overview
11
11
years of professional experience
Work History
Digital Content Manager
J.M. Smuckers
07.2025 - Current
- Digital Shelf Optimization: Ensure accurate and consistent product content across eCommerce platforms (Amazon, Walmart, Target, etc.). Implement SEO best practices for product titles, descriptions, and keywords to improve search rankings.
- Content Management & Syndication: Manage the creation, maintenance, and syndication of product information across retailer systems.
Collaborate with creative and brand teams to develop PDP images, A+ content, and brand stores.
- Performance Monitoring & Analytics: Track KPIs such as content health, search performance, ratings and reviews, and inventory availability.
Use analytics tools (Power BI, Tableau, Alteryx) to identify optimization opportunities, and share insights.
- Cross-Functional Collaboration: Work with marketing, sales, IT, and legal teams to activate new items and maintain compliance.
Support retailer-specific strategies and promotional calendars. [careers.rangam.com]
- Ratings & Reviews Management: Monitor and respond to consumer feedback to maintain a positive brand perception.
Develop strategies to increase positive reviews, and address negative feedback.
- Taxonomy & Navigation: Maintain a structured product taxonomy aligned with retailer requirements for better discoverability.
Associate Site Merchant
Walmart Inc
Remote
10.2023 - 11.2024
- Collabarated with cross functional teams to align with Website updates.
- Lead and championed new processes for efficient and effective workflow with cross functional departments
- Updated Website to align with marketing direction.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Continously optimizing the digital experience by implementing A/B testing.
Site Merchandising Specialist II
Walmart Inc
San Bruno, USA
10.2020 - 10.2023
- Worked with cross functional teams to align with Homepage updates.
- Helped to lead the successful implementation of new website layout on Desktop & Mobile.
- Updated homepage to align with marketing direction
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
Site Merchant
VICI Collection
Concord, USA
07.2019 - 09.2020
- Managed & Curated VICI collection online.
- Continuously improve product selection by identifying key trends.
- Developed new collection based on competitive shopping and data.
- Assisted with web management to create a compelling product experience on the site, to include inspirational merchandise presentation, category navigation, and clear and accurate product details.
- Based on Buying Team's direction, responsible for the maintenance of the web/category hierarchy in Shopify, including category and sub-category set up, and order placement within the navigation.
Associate Site Manager
Pottery Barn Teen at Williams Sonoma Inc
San Francisco, USA
10.2018 - 07.2019
- Helped to lead the successful implementation of website releases for PBteen.com.
- Worked with site manager, internal and external teams to ensure that all project releases are completed on time, within budget, and meets the highest quality standards.
- Also worked with site manager on special projects to help improve customer experience.
- Managed Implementation of project releases interfacing with cross-functional teams: Creative, merchandising, inventory, information technologies, merchandising and market teams to ensure on time and on budget completion of project releases.
- Developed site strategic and tactical plans to improve site and internal testing of functionality and user acceptance.
- Coordinated and administered ongoing testing for each project release and major site launches.
Assistant Site Manager
Pottery Barn Teen at Williams Sonoma Inc
San Francisco, USA
08.2017 - 10.2018
- Developed site strategic and tactical plans to develop site and internal testing of functionality an user acceptance
- Managed implementation of project releases
- Managed day-to-day relationships with partners and internal departments
Merchandise Analyst
Pottery Barn Teen at Williams Sonoma Inc
San Francisco, USA
08.2016 - 08.2017
- Set up items to go live on site
- Managed items maintenance and content page
- Maintaining inventory levels and assortments
- Developed layouts and Plans and making sure there accomplished on time.
Merchandise Assistant
Walmart Inc
San Bruno, USA
11.2015 - 08.2016
- Set up items to go live on site.
- Worked with Vendors and Buyers daily.
- Managed Items maintenance and content page.
- Assisted with buying over the counter and communicating with retail merchants.
- Organized and located inventory and updated site spreadsheets.
- Selected merchandise based on the most favorable price and quality.
- Conducted staff meetings with sales personnel to introduce new merchandise.
- Ran weekly and monthly strategy reports to analyze business trends and make recommendations.
- Aided the buyer in assortment and category planning.
Online Inventory Specialist
Gap Inc.
San Francisco, USA
07.2014 - 10.2015
- Upheld stock levels and proper pricing for multiple product lines.
- Organized and located inventory and updated store spreadsheets.
- Established and maintained proper high traffic tracking, resulting in increased sales.
- Participated in monthly competitive shopping trips and compiled full reports.
- Managed vendor chargebacks and follow up.
- Built effective relationships with each store to develop superior customer satisfaction.
Education
Merchandising Marketing Business -
Fashion Institute of Design & Merchandising
San Francisco, CA05.2010
Skills
- Customer service
- Time management
- Communication skills
- Computer literacy
- Microsoft excel
- E-Commerce
- Merchandising
- Organizational Skills
- Project Management
- Leadership Experience
Tools
Workfront, Jira, Smartsheet, Adobe, Figma, Shopify, Searchspring, Sharepoint, Slack, Teams, Microsoft Office 365, Confluence, Salsify, CART, Riversand, Enterprise Data Suite, Pimcore
Timeline
Digital Content Manager
J.M. Smuckers
07.2025 - Current
Associate Site Merchant
Walmart Inc
10.2023 - 11.2024
Site Merchandising Specialist II
Walmart Inc
10.2020 - 10.2023
Site Merchant
VICI Collection
07.2019 - 09.2020
Associate Site Manager
Pottery Barn Teen at Williams Sonoma Inc
10.2018 - 07.2019
Assistant Site Manager
Pottery Barn Teen at Williams Sonoma Inc
08.2017 - 10.2018
Merchandise Analyst
Pottery Barn Teen at Williams Sonoma Inc
08.2016 - 08.2017
Merchandise Assistant
Walmart Inc
11.2015 - 08.2016
Online Inventory Specialist
Gap Inc.
07.2014 - 10.2015
Merchandising Marketing Business -
Fashion Institute of Design & Merchandising