Staci Macias
West Palm Beach
Summary
Innovative Marketing leader with 8+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. An active listener with a passion for human connection.
Overview
12
12
years of professional experience
Work History
Marketing Strategist
The E.W. Scripps Company
09.2021 - Current
- Design and implement multi-platform marketing campaigns to achieve client objectives and maximize ROI
- Develop compelling digital content, including video and display ads, to align with brand messaging
- Provide data-driven insights and campaign analysis to enhance client strategies and drive performance
- Collaborate with cross-functional teams to deliver creative marketing solutions
- Mentor and coach team members on innovative marketing approaches and best practices
Accounts Manager
Cardinal Group Companies
09.2020 - 09.2021
- Increased tenant retention by developing and executing community engagement programs
- Led staff training initiatives to improve leasing operations and enhance customer service
- Analyzed occupancy data and implemented targeted marketing strategies to attract residents
- Streamlined operational processes, ensuring consistent adherence to company standards
Group Rooms and Sales Coordinator
Interstate Hotels & Resorts
01.2018 - 03.2020
- Managed logistics for group events, ensuring alignment with budgets and client expectations
- Cultivated relationships with clients, driving repeat business and referrals
- Developed detailed reports to monitor compliance with corporate guidelines and financial objectives
Leasing Consultant
The Preiss Company
05.2013 - 05.2017
- Conducted property tours and managed leasing agreements to achieve occupancy goals
- Coordinated community events to enhance resident satisfaction and retention
- Utilized Yardi software to track leasing metrics and ensure compliance with housing standards
Education
Bachelor of Business Administration - Management
Florida Atlantic University
Boca Raton, FL06.2016
Skills
- Marketing Platforms: Google Analytics, Google My Business, Canva, Adobe Photoshop, Waymark
- CRM & Systems: Salesforce, Yardi, Entrada, Onesite, WideOrbit
- Social Media Strategy: Facebook, Instagram, PPC Campaigns
- Project Management: Campaign Development, Event Coordination, Community Engagement Programs
- Data Analytics & Reporting: Campaign Performance Metrics, Sales Forecasting
- Technical Proficiency: Microsoft Office Suite (Excel, PowerPoint, Word)
- Web3: Current with blockchains, cryptocurrencies, and NFTs
- Campaign management: Mine data for clear and accurate reporting to C-Suite and Stakeholders
Timeline
Marketing Strategist
The E.W. Scripps Company
09.2021 - Current
Accounts Manager
Cardinal Group Companies
09.2020 - 09.2021
Group Rooms and Sales Coordinator
Interstate Hotels & Resorts
01.2018 - 03.2020
Leasing Consultant
The Preiss Company
05.2013 - 05.2017
Bachelor of Business Administration - Management
Florida Atlantic University
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