Stacie Clark

Work History

STACIE CLARK BRANDS

05.2022 - Current

Built a diversified portfolio of lifestyle and wellness ventures integrating fitness, fashion, and design innovation under one cohesive brand family.
Architected a direct-to-consumer digital ecosystem merging e-commerce, social media, and content-driven engagement to expand brand reach globally.
Orchestrated collaborations across external creative, marketing, design, and production teams to bring brand concepts to life with precision and cohesion.
Direct creative vision and brand storytelling, ensuring consistent, elevated positioning across digital platforms, campaigns, and product experiences.
Amplified digital presence through strategic social media integration, community building, and authentic brand voice connecting wellness, fashion and lifestyle audiences worldwide.

TIGERFIT

05.2006 - Current

Built a high-performance wellness brand integrating fitness, nutrition, and mindset into a proprietary TIGERFIT methodology focused on functional training and longevity.
Developed and executed innovative business strategies to scale growth, strengthen market presence, and drive profitability.
Directed brand identity, creative direction, and digital storytelling across apparel, programs, and social media platforms to elevate brand equity and engagement.
Leveraged digital ecosystems and social media platforms to expand global reach and cultivate an active, loyal community.
Forged key strategic partnerships to broaden offerings and enhance brand visibility with the wellness and lifestyle sectors.
Oversaw daily operations, ensuring seamless alignment between creative vision, business performance, and customer experience.

IFIT

06.2014 - 11.2025

Served as iFIT's #1 global weight-loss trainer, leading digital engagement across millions of users m 120+ countries.
Appeared in and directed 100+ premium training series, blending performance science with cinematic storytelling.
Drove user retention and platform growth through authentic connection, real-time feedback loops, and adaptive training content.
Pioneered innovative program formats integrating data-driven coaching, on-demand workouts, and motivational sequencing.
Leveraged analytics and user insights to refine content strategy, optimize viewer experience, and elevate brand impact.
Hosted live digital sessions and community Q&A's, fostering global connection and reinforcing iFIT's human-first brand ethos.

Macy's

05.2008 - 09.2010

Collaborated with SVP and Private Brand Managers on brand vision and seasonal fashion strategy aligning trends with product development.
Led creative direction for special projects and identified new market opportunities by conducting thorough research and analysis of consumer trends, demographics, and competitor activity.
Created an innovative trend-curve methodology to predict shifts in consumer behavior and guide assortment decisions aligning with brand vision and market trends.
Partnered with cross-functional teams to integrate the tool into merchandising strategies, driving stronger sell-through and maximizing financial performance.
Utilized data-driven trend forecasting and consumer insights to shape assortment planning for RTW private brands, identify emerging market opportunities, and align creative and commercial strategies across merchandising and marketing.

Macy's

05.2004 - 05.2008

Defined the product strategy and seasonal roadmap across multi-category brands, aligning creative vision with commercial objectives.
Led cross-functional teams from concept to market, driving innovation, efficiency, and cohesive brand execution.
Established design systems, visual presentations and quarterly brand design meetings to ensure cohesion across categories and alignment with evolving brand standards.
Utilized consumer insights and market analytics to forecast trends, identify growth opportunities, and optimize assortments.
Oversaw end-to-end product lifecycle, from design and sourcing through merchandising and market launch.
Partnered with design, merchandising, and marketing to strengthen brand identity and national relevance.
Implemented data-driven and trend-forward strategies to increase profitability, agility, and brand differentiation.

Macy's

12.1996 - 05.2004

Designed and developed private-label women's collections from concept through production, merging trend insight with brand DNA and commerical viability.
Led design projects from concept to market, ensuring alignment with brand standards.
Conducted fit sessions, quality assurance, and user testing to gather actionable insights, driving continuous product and process improvements.
Mentored junior designers, fostering creativity and skill development within the team.