Stacie Colburn
McLean,NY
Summary
Marketing executive with 15+ years scaling restaurant, retail, and lifestyle brands through brand transformation, digital strategy, and franchise growth. Proven ability to unify corporate and field marketing, drive revenue, strengthen customer experience, and build scalable, data-driven systems. Expertise in brand positioning, customer acquisition, loyalty, omnichannel campaigns, and franchise support. Adept at aligning marketing with operations and CEOs to deliver measurable ROI and franchisee success.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Head of Marketing
Pink Moon
06.2023 - Current
- Grew email subscribers 900% and social following 445% in 6 months.
- Increased digital engagement 89% via SEO relaunch and omnichannel content.
- Developed go-to-market strategy and brand identity, securing lease and partnerships.
- Produced web, email, print, and in-store campaigns; delivered 95% on time and under budget.
- Executed community events and partnerships, strengthening pipeline and customer trust.
Founder & Fractional CMO
The Capital Collective
01.2023 - 06.2025
- Delivered fractional CMO/CDO services to growth-stage and multi-location businesses.
- Built data-driven marketing systems to increase acquisition, retention, and ROI.
- Partnered with executives on brand repositioning, digital strategy, and operational alignment.
Chief Marketing Officer
Oath Pizza
01.2019 - 01.2023
- Directed marketing and franchise development for 60+ units nationwide.
- Increased same-store sales 445% and franchise leads 1,800%.
- Launched brand refresh that drove post-COVID recovery and expansion.
- Reduced G&A costs 30% while sustaining YOY growth.
- Negotiated co-branded partnerships (Banza, Applegate) to strengthen brand credibility.
Vice President, Marketing
Oath Pizza
01.2018 - 01.2019
- Boosted online orders 376% and expanded CRM database 888%.
- Increased loyalty engagement 170% with a new app, lifting repeat visits 35%.
- Grew catering sales 280% and food truck revenue 400%.
- Negotiated vendor contracts, saving $100K annually.
Head of Marketing
Honeygrow
01.2017 - 01.2018
- Directed marketing for 30 restaurants across 10 states during expansion.
- Returned company to profitability in 18 months through digital and brand strategy.
- Increased retention 30% via loyalty, POS, and mobile platform launches.
- Boosted engagement 40% via influencer and ambassador programs.
- Piloted one of the nation’s first ghost kitchens, generating revenue on par with traditional stores.
Director, National Field Marketing
Chipotle Mexican Grill
01.2016 - 01.2017
- Led marketing for 2,300+ restaurants generating $4.9B annual revenue.
- Scaled fundraisers to 1,000 weekly, generating $20M annually.
- Maintained 95% continuity during food safety crisis recovery, minimizing profit loss to 8%.
- Expanded campus presence 400%, restoring brand trust.
- Introduced analytics-driven KPIs and reporting to align marketing with operations.
Manager / Strategist Roles
Chipotle Mexican Grill
01.2012 - 01.2016
- Increased regional sales 15% with hyper-local activations.
- Expanded campus presence 400% across 125 universities.
- Created national marketing kits and training, improving execution across 2,000+ units.
Global Account Executive
West Corporation
01.2011 - 01.2012
- Exceeded B2B sales targets with Microsoft, Cisco, and Adobe partnerships.
Account Manager
Huntsworth Health
01.2007 - 01.2011
- Managed global accounts (Merck, Novartis) and executed 1,000+ attendee events.
Education
Bachelor of Science - Leadership & Consumer Economics
University of Delaware
Newark06-2007
Skills
- Marketing Strategy & Execution – Brand development, omnichannel campaigns, digital transformation, retention strategies
- Business Development – Franchise support, partnership growth, new market expansion, product launch
- Leadership & Development – Executive team leadership, cross-functional alignment, budget oversight, operational efficiency
- Data & Analytics – ROI optimization, consumer insights, performance metrics, data-driven decision-making
- Brand & Customer Experience – Customer journey mapping, loyalty/membership programs, safety & trust messaging, PR
Certification
- Certified Loyalty Marketing Professional (CLMP) – Loyalty Academy
- Google Analytics 4 (GA4) Certification – Google
Timeline
Head of Marketing
Pink Moon
06.2023 - Current
Founder & Fractional CMO
The Capital Collective
01.2023 - 06.2025
Chief Marketing Officer
Oath Pizza
01.2019 - 01.2023
Vice President, Marketing
Oath Pizza
01.2018 - 01.2019
Head of Marketing
Honeygrow
01.2017 - 01.2018
Director, National Field Marketing
Chipotle Mexican Grill
01.2016 - 01.2017
Manager / Strategist Roles
Chipotle Mexican Grill
01.2012 - 01.2016
Global Account Executive
West Corporation
01.2011 - 01.2012
Account Manager
Huntsworth Health
01.2007 - 01.2011
Bachelor of Science - Leadership & Consumer Economics
University of Delaware
CORE COMPETENCIES
- Brand Strategy & Positioning
- Franchise & Field Marketing Systems
- Customer Loyalty & Membership Programs
- Omnichannel Marketing (Digital, CRM, Social, Email, Mobile)
- Marketing Analytics & ROI Optimization
- Community & Experiential Marketing
- Partnerships, Events & Sponsorships
- Content Strategy & Campaign Development
- Cross-Functional Leadership & Team Development
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