Stacie Larkin
Sacramento,CA
Summary
Adaptable professional with a quick-learning ability and a talent for adjusting to new environments. Skilled in rapidly acquiring new knowledge and applying it effectively. Driven by a passion for continuous learning and successfully navigating change. Fierce advocate for community programs that inspire collaboration and innovation.
Overview
17
17
years of professional experience
Work History
EVENT COORDINATOR
Soil Born Farms Urban Ag. & Education Project
Rancho Cordova, California
05.2024 - Current
- Support the Executive Leadership team.
- Plan and execute event details, including obtaining permits, site planning, procuring products and supplies, developing sponsors, and staffing.
- Promote events through available channels.
MARKETING DIRECTOR
SACRAMENTO NATURAL FOODS CO-OP
Sacramento, USA
07.2021 - 04.2024
- Crafted a robust annual marketing plan that accurately reflected organizational goals.
- Provided organizational support, including developing communication strategies, coordinating events, meetings, and trainings, and managing projects.
- Directed promotional campaigns, including social media, print materials, press releases, e-news, and website content.
- Managed a $300K marketing budget, along with $150K in community donations.
- Developed and implemented new processes, procedures, and technology, including the successful launch of a new member portal.
- Sustained 30+ key community partners and assisted 150+ organizations through cash and in-kind donations.
- Devised a food recovery program that aligned with the Food Recovery Act, reclaimed, and redistributed $60K in food within one year.
- Managed relationships with advertising agencies and vendors.
- Choreographed rebranding initiatives encompassing print, digital marketing, and in-store visuals.
- Revitalized outreach and educational programs during the post-pandemic period.
ECOMMERCE MANAGER
SACRAMENTO NATURAL FOODS CO-OP
Sacramento, USA
04.2020 - 07.2021
- Selected as lead to usher in a new e-commerce program during the onset of COVID-19 to enable safe purchasing of groceries.
- Resourced and oversaw facility buildout, identified and sourced equipment needs, authored job descriptions, protocols, and processes, hired and assigned staff.
- Excelled at customer service, reaching 450 weekly clients while continuously updating product data on 10K+ items.
EXECUTIVE ASSISTANT
SACRAMENTO NATURAL FOODS CO-OP
Sacramento, USA
02.2017 - 04.2021
- Delivered top-level administrative support to the General Manager/CEO and leadership team of 5-7.
- Gathered and reviewed data to generate high-quality GM reports to submit to the Board of Directors.
- Scheduled meetings, prepared agendas, recorded notes, and distributed summaries and reviews.
- Served as project manager on operational projects, implementing project plans, timelines, and communications.
- Reviewed legal documents and contracts.
- Prepared presentations leveraging report data.
- Organized high-quality corporate events and executive meetings.
- Penned, updated, and rolled out the staff training manual for open book management.
- Convened and led monthly open book training for new personnel, and led weekly 'StoreCast' meetings.
MARKETING ASSISTANT MANAGER
SACRAMENTO NATURAL FOODS CO-OP
Sacramento, USA
04.2011 - 02.2017
- Arranged high-impact events, authored articles for quarterly publication, created new systems for store signage, and contributed to social media promotions.
- Coordinated all event logistics, including staff, volunteers, vendors, purchasing, and permitting.
- Effectively managed and trained 4-10 direct reports, along with 50-100 event volunteers.
- Created and implemented product knowledge training, and built self-guided training modules.
- Forged new vendor partnerships that generated $10K annually in product reimbursements for educational programs.
PROMOTIONS COORDINATOR
SACRAMENTO NATURAL FOODS CO-OP
Sacramento, USA
09.2007 - 04.2011
- Managed marketing initiatives for in-store events such as beauty days, wellness activities, tasting fairs, and photoshoots.
- Curated articles for quarterly publication to feature products, companies, and events.
- Developed systems for product donations and transfers to support demonstrations, cooking classes, and promotional programs.
- Trained and managed the in-store demo team.
Education
Some College (No Degree) - Liberal Arts and General Studies
California State University
Sacramento, CASome College (No Degree) - Business Administration
Sacramento City College
Sacramento, CASkills
- Strategic Planning
- Project Management
- Finance & Budgeting
- Event Coordination
- Communications Management
- Business Administration
- Partner & Vendor Relations
- Member Engagement
- Customer Service
- Writing & Copy Editing
Volunteer Leadership
River City Food Bank, Sacramento, CA, 08/31/2023 - present, Board of Directors
Women's Flat Track Derby Association, Austin, TX, 01/01/08 - 2/31/22, Board Member, Committee Member, Volunteer, Lead 7 direct reports, 120+ indirect reports, and 8K+ members. Developed and launched a universal rankings system impacting 300+ global members. Served as Tournament oversight for global Playoff and Championship Tournaments.
Sacred City Derby Girls, Sacramento, CA, 09/2007 - 09/2013, Board of Directors, directed business operations, managed membership, managed negotiations for new practice facility, directed event production.
References
References available upon request.
Timeline
EVENT COORDINATOR
Soil Born Farms Urban Ag. & Education Project
05.2024 - Current
MARKETING DIRECTOR
SACRAMENTO NATURAL FOODS CO-OP
07.2021 - 04.2024
ECOMMERCE MANAGER
SACRAMENTO NATURAL FOODS CO-OP
04.2020 - 07.2021
EXECUTIVE ASSISTANT
SACRAMENTO NATURAL FOODS CO-OP
02.2017 - 04.2021
MARKETING ASSISTANT MANAGER
SACRAMENTO NATURAL FOODS CO-OP
04.2011 - 02.2017
PROMOTIONS COORDINATOR
SACRAMENTO NATURAL FOODS CO-OP
09.2007 - 04.2011
Some College (No Degree) - Liberal Arts and General Studies
California State University
Some College (No Degree) - Business Administration
Sacramento City College
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