Stacy Brandt (Milligan)
Marketing Leader
Frisco,TX
Summary
Results-driven Marketing Leader with 25 years in telecom, specializing in marketing and product management. Developed competitive strategies to boost product awareness through cost-effective promotions. Directed complex initiatives and fostered collaboration across departments to deliver timely, budget-conscious outcomes while identifying growth opportunities and optimizing acquisition costs.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Sr. Manager, Capital Planning and Development
T-MOBILE
01.2021 - Current
- Provided strategic assistance to optimize capital budget allocation for long-range planning.
- Oversaw yearly budget planning to facilitate transition to digital-first experience, aligning resources with strategic priorities.
- Collaborated with key stakeholders, including Directors and VPs, to align project scope with organizational goals.
- Led team of 7 business owners and product managers to enhance collaboration and efficiency in Agile environment.
Sr. Manager Intake and Delivery
T-MOBILE
01.2017 - 01.2021
- Secured capital budget for program initiatives by presenting scope and expected results to leadership.
- Coordinated with cross-functional teams to streamline market delivery processes, improving operational efficiency.
- Collaborated with stakeholders to gather business requirements for new programs, ensuring alignment with strategic goals and facilitating program development.
- Enhanced program offerings by collaborating with billing vendors and technical product managers to deliver improved solutions.
Sr. Manager CRM
T-MOBILE
01.2014 - 01.2017
- Launched marketing capabilities in MetroPCS self-service app for notifications and unique offers, reaching over 5M customers through a new channel.
- Streamlined customer communication by utilizing CRM database for managing in-app notifications, emails, and SMS/MMS messaging.
- Developed strategy and segmentation for targeted offers and messaging.
Manager In-Store Digital Media
T-MOBILE
01.2012 - 01.2014
- Managed operations of digital signage program, overseeing installation and vendor management while expanding to 1,000 units for dealers.
- Digital signage program generated revenue through add sales – Received 100% participation from OEMs promoting their device lineup.
- Created content for in-store digital program to promote products and services, engaging retail customers while they waited for support.
Marketing Manager
AMERICAN AIRLINES FEDERAL CREDIT UNION
01.2011 - 01.2012
- Managed team of 5 marketers to increase product offerings, resulting in 15% growth in checking accounts within 6 months.
- Directed and evaluated marketing initiatives, aligning strategies with company goals to maximize effectiveness.
- Reported and analyzed ROI for each product while managing $65M budget.
CRM Marketing Consultant (contract)– Broadcast & Offline Marcom
VERIZON
03.2008 - 01.2011
- Managed creation and execution of one-page fulfillment inserts and direct mail, resulting in response rates exceeding 100% of expectations and a 20% increase in close rates.
- Executed direct mail campaigns promoting premium content and upselling internet and TV, achieving response rates 50% above forecast.
- Oversaw a 20M budget for various marketing channels, including OOH, radio, direct mail, and guerrilla marketing.
- Analyzed past marketing programs ROI to make future recommendations, managed CRM marketing calendar & Creative Deck for Executive meetings.
- Coordinated trafficking for ad insertions in 75 networks, ensuring timely delivery of spots, collecting affidavits, and collaborating with studios and networks for branding.
- Strategic planning, creative management and results reporting for B2C Mass and Hispanic Markets.
Manager, Marketing & Sales Development
AMERICAN MESSAGING (formerly Verizon Wireless)
01.2006 - 01.2007
- Led inside sales team, increasing sales and improving lead conversion from 20% to 90%.
- Developed and controlled marketing budget, managing digital and offline strategies to achieve 100% ROI while coming in 25% under budget.
- Created B2B and B2C promotions in collaboration with finance, training, and customer service to launch in market.
Marketing Manager
VERIZON WIRELESS
01.2004 - 01.2006
- Led marketing and product development for $150M paging division, managing two marketing consultants and fostering executive-level client relationships.
- Developed marketing strategies to enhance brand visibility and customer engagement.
- Managed social media campaigns to increase audience interaction and reach.
- Automated customer service calls by 33%+ in 12 months through bill inserts, direct mail, and field sales promotions communicating new online self-service applications.
- Collaborated with cross-functional teams to create promotional materials and content.
Marketing Consultant
VERIZON
01.2003 - 01.2004
- Developed marketing strategies to enhance brand visibility and engagement.
- Managed new product introductions, including collateral, internal communications, and promotions, measuring and presenting ROI results to executives for strategic decision-making.
- Collaborated with manufacturers to develop 5 new products, fostering relationships among sales, marketing, technical, financial, and executive teams to ensure successful initiative completion.
- Collaborated with cross-functional teams to execute promotional campaigns.
- Conducted market research to identify customer needs and preferences.
Senior Analyst/Product Manager, Inventory Operations
VERIZON WIRELESS/AIRTOUCH PAGING
01.2001 - 01.2003
Customer Service Rep/Lead/Supervisor
VERIZON WIRELESS/AIRTOUCH PAGING
01.1997 - 01.2000
Supervisor, Reverse Logistics
VERIZON WIRELESS/AIRTOUCH PAGING
01.2001
Education
MBA - Marketing and Accounting
UNIVERSITY OF TEXAS-DALLAS
Dallas, TX, USABS -
UNIVERSITY OF ARIZONA
Tucson, AZ, USASkills
- Budget Management
- Budget planning
- Process improvement
- Project Management
- Agile project management
- Business redesign/Process improvement
- Business Systems Analysis
- Go-To-Market Planning
- Verbal and Written communication
- Creative thinking
- Cross-functional collaboration
- CRM management
- Strong Management Skills
- Logical and Creative Thinker
- Strong Verbal & Written Communication Skills
- Employee development
Certification
Enrolled in UT-McCombs Post Graduate Program
- AI For Leaders - 4 month program
Timeline
Sr. Manager, Capital Planning and Development
T-MOBILE
01.2021 - Current
Sr. Manager Intake and Delivery
T-MOBILE
01.2017 - 01.2021
Sr. Manager CRM
T-MOBILE
01.2014 - 01.2017
Manager In-Store Digital Media
T-MOBILE
01.2012 - 01.2014
Marketing Manager
AMERICAN AIRLINES FEDERAL CREDIT UNION
01.2011 - 01.2012
CRM Marketing Consultant (contract)– Broadcast & Offline Marcom
VERIZON
03.2008 - 01.2011
Manager, Marketing & Sales Development
AMERICAN MESSAGING (formerly Verizon Wireless)
01.2006 - 01.2007
Marketing Manager
VERIZON WIRELESS
01.2004 - 01.2006
Marketing Consultant
VERIZON
01.2003 - 01.2004
Senior Analyst/Product Manager, Inventory Operations
VERIZON WIRELESS/AIRTOUCH PAGING
01.2001 - 01.2003
Supervisor, Reverse Logistics
VERIZON WIRELESS/AIRTOUCH PAGING
01.2001
Customer Service Rep/Lead/Supervisor
VERIZON WIRELESS/AIRTOUCH PAGING
01.1997 - 01.2000
MBA - Marketing and Accounting
UNIVERSITY OF TEXAS-DALLAS
BS -
UNIVERSITY OF ARIZONA