Microsoft Suite including Power BI and Project
Hi, I’m
Stacy DeMeester
Business And Marketing Creative
Muskegon,MI
Summary
Curious and thoughtful Creative, passionate about uncovering opportunities and exploring solutions. Big-picture thinker with a capability to understand nuanced details. Social individual enthusiastic to strategize and work cross-functionally to move business goals forward.
Overview
16
years of professional experience
Work History
MetafindNorton Shores, MI
Founder
09.2020 - Current
Job overview
- Launched vintage clothing retail business, including developing and implementing business case, building financial model, go-to-market plan, multi-channel retail strategy and marketing plan.
- Actively manage one retail space and vended at over 15 markets this year; pivoting to scale up e-comm channel.
- Manage operations, sales, and marketing initiatives to increase revenue and profitability, including analyzing monthly, seasonal and annual trends to inform strategy.
KnollGrand Rapids, MI
Director, Global Product
08.2017 - 12.2021
Job overview
- Developed and implemented product and marketing strategy for >$300mm Knoll's commercial furnishings portfolio.
- Discovered marketplace trends and analyzed historical data to identify key areas of focus for marketing initiatives and product development.
- Developed and maintained data analysis tools for Product team with goal of highlighting holistic health of products, including revenue and profitability trends, geographic and channel distribution and identifying product profitability at granular level.
- Utilized historical data and qualitative inputs, in partnership with Operations and Product Development to put forth actionable strategy that met market demand, streamlined operations and increased profitability.
KnollGrand Rapids, MI
Product Marketing Manager
04.2013 - 08.2017
Job overview
- Managed >$100mm Knoll's commercial furnishing offering.
- Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution resulting in increased sales volume and profitability.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Developed and executed go-to-market plans and facilitated internal organizational readiness; planned new product external launch and release while managing cross-functional implementation of plan.
- Communicated value and position to sales team and developed tools to support selling process.
Markant Office FurnitureGrand Rapids, MI
Product Manager
05.2008 - 03.2013
Job overview
- Managed portfolio of products including life-cycle management and new product development; developed collateral and sales tools.
- Oversaw supply chain including managing suppliers and inbound freight.
- Managed accounts including order entry, order fulfillment, outbound freight and customer service.
Education
Kendall College of Art And Design of FSUGrand Rapids, MI
Bachelor Of Fine Arts from Interior Design
01.2005 - 04.2008
Skills
Business Analysis & Marketing Strategy
Data Analysis incl Dashboard Development
Product Management incl Multi-Channel Strategy
Project Management
Collateral Development & Copywriting
Software
Adobe Creative Suite
Canva
Timeline
Founder
Metafind
09.2020 - Current
Director, Global Product
Knoll
08.2017 - 12.2021
Product Marketing Manager
Knoll
04.2013 - 08.2017
Product Manager
Markant Office Furniture
05.2008 - 03.2013
Kendall College of Art And Design of FSU
Bachelor Of Fine Arts from Interior Design
01.2005 - 04.2008