Summary
Overview
Work History
Education
Skills
Timeline
Stacy Doren

Stacy Doren

Marketing Executive
Orinda,CA

Summary

Accomplished marketing executive with a proven track record of crafting impactful marketing strategies that foster brand affinity and drive tangible business outcomes. Adept at leading teams to flawlessly execute integrated marketing plans. Instrumental in revitalizing a prominent global brand, positioning it at the forefront of cultural relevance and restoring its iconic status. Experienced in leadership roles within the Americas, Global, Channel (DTC and Wholesale) and Brand Marketing. Skilled in striking a balance between long-term brand building and addressing the immediate commercial needs of the organization. Cultivates and empowers high-performing teams for sustained success.

Overview

29
29
years of professional experience

Work History

VP Levi's Americas Marketing

Levi Strauss & Company
San Francisco, CA
09.2013 - Current
  • Lead Marketing strategy and execution for the denim portfolio of brands in largest commercial business unit representing ~50% of global revenues.
  • Translate global strategies to develop the local Marketing strategy in alignment with business objectives. Levi's business grew +$500M in last 5 years.
  • Oversee “full-funnel” Marketing functions from development of integrated Marketing plans through to execution - across Media (traditional, social/digital), Creative, Partnerships + Activations (Levi’s Stadium, Super Bowl, Art Basel, Coachella, influencers, collaborations), PR, Channel Marketing (DTC + WS), and Brand Environment.
  • Launch new products, and new retail doors with impact. Women's relaunch achieved $1B in revenue 2 years ahead of schedule. Grew market share to #2 position.
  • Own hindsighting process in partnership with Insights team. Measure against KPI's, extract insights, drive optimized allocation of budgets, and measure overall Marketing ROI. Consistently achieved high Marketing ROI of over $4 in Gross Profit.
  • Define whitespace opportunities across consumers and categories. New "Athletic Fit" achieved 1M units in year 2, the fastest growing fit in Levi's history.
  • Lead with brand values, activating around equality, inclusiveness, and sustainability.
  • Launched TikTok channel, growing base to 1M and outperforming benchmarks.
  • Help put brand back at center of culture to attract youth resulting in regaining #1 market share with this important cohort.
  • Maintain strong cross-functional relationships in highly matrixed org across Merchandising, Planning, Sales, Ecomm, Finance, Insights, Ops, Procurement, Legal.
  • Member of both Marketing Leadership team and Americas Leadership team.
  • Influence across org during GTM and sell-in. Comfortable presenting to large audiences.
  • Manage and develop team of 50+ directs and indirects.
  • Oversight for annual marketing budget of $160M.
  • 2x Koshland Award winner (most prestigious award)

VP Dockers Global Brand Marketing

Levi Strauss & Company
San Francisco, CA
05.2011 - 09.2013
  • Responsible for Global 360 Marketing Strategy, Planning, and Execution.
  • Led development of seasonal campaign creative and product marketing assets.
  • Developed brand positioning and launched WellThread, a "full circular" sustainable collection garnering 1B media impressions and paving way to premium WS distribution.
  • Promoted from Sr Director to VP in early 2013.

Director Dockers US Customer Marketing

Levi Strauss & Company
06.2009 - 05.2011
  • Responsible for US Wholesale Marketing and go-to-market strategy for largest business unit.
  • Determined account level budgets and allocated resources to prioritize largest growth opportunities and drive spending efficiency.
  • Created account level Mktg plans that met customer needs while building brand equity and driving profitable growth. Revived sales in top account, increasing revenue by 28% in 1 yr.
  • Launched brand enhancing shop-in-shops on top WS partner websites, generating 40% growth in first year.
  • Developed globally standardized process for measuring ROI of in-store enhancements, and account Marketing programs, continuously testing to optimize results.
  • Directed creative team to develop campaign assets aligned with growth plans.

Director Value Denim Brands

Levi Strauss & Company
04.2003 - 06.2009
  • Responsible for all Marketing functions for newly launched value channel denim brands in Walmart and Target generating $300M in Revenue in 5 years.
  • Carved out unique positioning and Marketing strategies to differentiate from the Levi's brand.
  • Developed sustainability themed co-branded promo with Tide Coldwater that delivered +100K incremental units.
  • Led denim category solution at Walmart, generating immediate 5% increase in category sales.
  • Increased equity metrics with NASCAR partnership.

Sr. Manager Levi.com Marketing

Levi Strauss & Company
11.1999 - 04.2003
  • Responsible for driving brand equity and revenue via innovative Digital Marketing tactics.
  • Led demand gen, site merchandising, online brand activations, and content development.
  • Planned + executed Levi's first online engagement program, allowing fans to vote for Super Bowl spot aired. Exceeded goals by +100K votes and generated millions in ad value.

Planning Manager & Customer Marketing Manager

Quaker Oats
06.1994 - 11.1999
  • Replenish Analyst ('94 - '96), responsible for inventory control for 200 codes totaling $24M in sales. Consistently performed above goal of 98% store service levels.
  • Demand Manager, Ready to Eat Cereals ('96 - '97), responsible for Nat'l demand forecast. Reduced forecast error rate, generating savings of +$3M annually.
  • Asst Customer Marketing Manager ('97 - '99), responsible for $5M trade mktg funds. Analyzed Nielsen data to optimize and gain shelf space. Improved trade fund ROI by 20%.

Education

Bachelor of Arts - Marketing

University of Iowa, Iowa City, IA

Skills

  • Strategic Planning
  • Integrated Marketing
  • Comms Strategy and Full Funnel Media
  • Agency Management
  • Brand Partnerships and Activations
  • Influencers and Collaborations
  • Creative and Campaign Management
  • Marketing Analytics
  • Channel Marketing
  • Talent Planning and Development

Timeline

VP Levi's Americas Marketing - Levi Strauss & Company
09.2013 - Current
VP Dockers Global Brand Marketing - Levi Strauss & Company
05.2011 - 09.2013
Director Dockers US Customer Marketing - Levi Strauss & Company
06.2009 - 05.2011
Director Value Denim Brands - Levi Strauss & Company
04.2003 - 06.2009
Sr. Manager Levi.com Marketing - Levi Strauss & Company
11.1999 - 04.2003
Planning Manager & Customer Marketing Manager - Quaker Oats
06.1994 - 11.1999
University of Iowa - Bachelor of Arts, Marketing

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Stacy DorenMarketing Executive