Stacy Dubinski

• Recognized as a Top Executive in the Pet Retail Industry by Pet Insights April 2023 publication
• Responsible for driving revenue and new customer growth by increasing sales through successful marketing, branding and effective events and affiliate marketing programs
• As an inspiring storyteller and product educator who knows how to simplify the “why” to increase new customers, brand ambassadors, and retention across all channels ultimately driving in-store conversion and growth
• Executed an in-store event management strategy increasing new customer traffic by 100%
• Relaunched a website increasing brand awareness by 75% and increasing email conversions from 15% to over 35%
• Developed a brand ambassador program driving organic reach by 100%, paid reach by 61%; increasing revenues by 35% for affiliate brands
• Developed a multi-channel strategy that encompassed managing all social platforms and paid ads for 60+ retailer locations
• Led GTM planning and execution, product marketing, market/ competitive intelligence, public relations, marketing communications, digital marketing, event marketing, lead development, channel management, brand management, digital asset and content creation, and creative services.

• Responsible for developing marketing and brand strategy for the growth of iconic owned and licensed CPG brands
• Developed and executed marketing plans resulting of in-store and online sales growth of 52% annually
• Lead all global branding, marketing, licensing, and communication strategy for a $500M bedding, bath, and home décor company
• Increased leads by 112% and brand awareness by 55% YOY by repositioning brand as the global market leader
• Worked directly with marquee customers including Amazon, Walmart, Target, Costco, Home Depot, Lowe’s, Bed, Bath & Beyond, Wayfair, Big Lots, Meijer, Kohl’s, and Mattress Firm

• Lead all global branding, marketing, licensing, and communication strategy for a $500M bedding, bath, and home décor company
• Increased leads by 112% and brand awareness by 55% YOY by repositioning brand as the global market leader
• Executed digital marketing campaigns that drove 49% sales growth YOY DTC.
• Launched new products while increasing Pet Home Decor category by securing 35% more retail placement space
• Increased company revenue by streamlining processes and implementing cost-saving measures

• Developed the strategy and manage the development of all marketing mix priorities, while overseeing Marketing efforts for the channel.
• Worked to develop and implement Channel strategies to meet strategic plan sales, margin objectives, and corporate marketing/brand objectives.
• Acted as the main liaison between customer and internal departments, working with accounts to drive retail and digital placement strategy.
  • Overall responsibility for development and implementation of retail in-store and digital launch strategies for all new products and promotions impacting both in-store and digital channels.
  • Conducted, developed, and communicated consumer market research and path to purchase to drive growth.
  • Developed all digital content, packaging and printed materials that supported specified customers' objectives.
  • Worked with Key Marquee Customers; Walmart, Target, Amazon, BBB, Big Lots, Meijer, Home Depot, Menard's, Lowe's, Wayfair, Chewy, Mattress Firm

• Created a new sales channel driving $1.2M in revenue growth
• Developed and launched a sales and marketing strategy for Amazon generating 212% growth YOY
• Worked directly with marquee channel partners, implementing marketing strategies for both B2B channels and DTC including Amazon, Chase, Wells Fargo, HMS Host, Office Depot, Walmart, Walgreens, Costco, Target, Bed, Bath and Beyond, Staples, and Essendant
• Developed a channel pricing strategy that increased operating contribution by 289% YOY

• Created and implemented a multi-channel marketing plan; ultimately exceeding budgeted sales by 128%
• Revamped positioning for key product lines contributing to YOY sales growth of 32%
• Managed 20K+ products from over 200 direct suppliers and private-label manufacturing both in the U.S., China, and Mexico.

• Created, implemented, and measured targeted marketing campaigns for the emerging markets sector including Healthcare, Education and Government
• Identified key supplier partner alliances and developed a private-label brand generating $10 million YOY growth
• Developed and executed corporate programs for Hospitality and Government customers, producing double-digit growth year-over-year

• Developed and launched multi-channel marketing strategy driving a 70% increase in conversion
• Responsible for the development and implementation of online marketing promotions including digital advertising, email marketing, newsletters, PPC and PLA’s
• Responsible for the planning and rollout of all B2B online storefronts and defined all requirements for our retail and B2B eCommerce enhancements.

• Effectively managed all customer programs at the corporate level, acting as the liaison between Sales and Product Management.
• Responsible for all Launch and Exit planning for new product launches, inventory forecasting, executed promotions to drive sales, vendor scorecard/ compliance programs, identified and implemented process improvements.
• Developed and executed a corporate sustainability program; adding over 1,000 new products and created and trademarked the Living Green program. Defined, executed and led a cross-functional team charged with the mission of developing a program to address our customers’ needs for environmentally-friendly products.
• Managed the online and offline catalog process for over 25 Hospitality brands; managing a $50 million portfolio.

• Managed all sales and business development functions including; new product launches, key account management, customer relationship development, and contract negotiations.
• Partnered with key stakeholders, suppliers and internal partners to help drive supplier consolidation and cost savings for customers.
• Substantially increased sales volume of existing accounts by 27%.
• Played an integral role in growing and maintaining large ($5 million+) corporate contract customers.

• Trained and educated Sales associates on how to grow sales through an ecommerce platform.
• Directly worked with customers to implement online purchasing as a buying platform to streamline suppliers and drive down purchasing and processing costs.

Recruited from college to join a select number of individuals to take part in a leadership growth program. Goal of program was to take proven, high performers and invest intense training and diverse experiences in them to develop future business leaders.
 Branch Management: Experienced in the day to day operations of running a branch, the administrative aspects of continuously delivering profit, and finally, delivered the leadership skills needed to manage a staff of sixteen.
 Sales Management: Account manager for Florida State University, and the Leon County School Board. Increased brand awareness with the University, while establishing fifty new accounts within the Leon County School District.
 Distribution and Supply Chain Management: Receiving, order fulfillment, quality control, import/export, barrier removal, picking, packing, unloading, inventory control, safety committee, product returns, process improvement, inbound and outbound operations, productivity and cycle time knowledge.