Stacy Duncan
Longview,TX
Summary
As a dynamic and results-driven executive with 25 years of leadership experience in sales and marketing, I have consistently demonstrated expertise in strategic relationship-building, operational excellence, and team mentorship. My robust educational background in psychology, business, and clinical mental health enables me to lead diverse teams with empathy and critical thinking, fostering a culture of collaboration and innovation. With proven skills in financial management, business development, and process optimization, I am dedicated to maximizing resources and driving organizational growth. My professional approach is characterized by adaptability, reliability, and effective communication, which has allowed me to cultivate vibrant communities and drive sustained success in dynamic environments.
Overview
11
11
years of professional experience
Work History
Divisional Vice President of Sales
Pegasus Senior Living
10.2023 - 12.2025
- Achieved 90% hiring goal in challenging region; position later eliminated.
- Enhanced resident satisfaction by leading operational strategy for community engagement.
- Improved service standards through developing and implementing staff training programs.
- Drove continuous improvement by analyzing performance metrics for operational effectiveness.
- Promoted professional growth through mentoring leadership team for succession planning.
- Expanded market reach by spearheading initiatives for brand presence and competition.
- Boosted operational efficiency by integrating data-driven decision-making across divisions.
- Managed sales pipelines using ALINE / Glennis CRM for effective monitoring.
Community Sales Specialist
Civitas Senior Living
08.2023 - 10.2023
- Boosted occupancy from 50% to 84% in three months through strategic initiatives.
- Enhanced resident engagement by developing and implementing targeted sales strategies.
- Identified market trends through comprehensive analysis of senior living services.
- Negotiated favorable sales terms and service agreements to optimize revenue.
- Collaborated with managers to implement operational changes based on customer feedback.
- Leveraged Welcome Home CRM to streamline sales processes and improve efficiency.
Contract Sales Specialist
Discovery Senior Living
05.2023 - 08.2023
- Enhanced resident onboarding, resulting in improved satisfaction and engagement.
- Developed tailored marketing strategies with interdisciplinary teams for senior living services.
- Utilized Welcome Home CRM to streamline resident information and communication.
- Facilitated smooth transitions between Discovery and Integral Senior Living acquisitions.
Divisional Sales Specialist
Integral Senior Living
12.2022 - 05.2023
- Enhanced resident engagement through targeted promotional materials with marketing team.
- Identified service opportunities by conducting thorough market research and analysis.
- Trained new sales staff on effective techniques and community selling points.
- Achieved improved sales performance by mentoring new team members effectively.
Selling Executive Director
Frontier Management (Heartis Assisted Living and Memory Care-Longview, TX)
03.2022 - 12.2022
- Achieved community goals within nine months before relocation.
- Enhanced resident care and satisfaction through strategic operational leadership.
- Implemented staff training programs, improving service delivery and compliance standards.
- Fostered collaboration among diverse teams, boosting overall productivity and morale.
- Promoted continuous improvement by advocating professional development for staff members.
- Negotiated vendor contracts, securing cost-effective terms within budget constraints.
- Controlled costs effectively, maximizing profitability while adhering to budget limits.
- Cultivated a strong community culture, achieving significant census growth and recommendations.
Senior Director of Sales and Marketing
Integral Senior Living (Parkview on Hollybrook-Longview, TX)
02.2020 - 03.2022
- Enhanced resident satisfaction through operational strategy improvements in care services.
- Optimized resource allocation by developing and implementing budget management processes.
- Streamlined communication and service delivery through cross-functional team collaboration.
- Identified performance trends, initiating continuous quality improvement in service standards.
- Aligned organizational goals with community needs through strategic planning initiatives.
- Drove business transformation initiatives, focusing on performance and growth opportunities.
Director of Marketing
12 Oaks Senior Living (Parkview on Hollybrook-Longview, TX)
12.2016 - 02.2020
- Exceeded national move-in averages by achieving eight monthly move-ins.
- Executed marketing strategies that enhanced brand visibility and customer engagement.
- Led teams to optimize campaign workflows, improving project delivery timelines.
- Created compelling marketing materials including brochures and social media content.
- Achieved leasing goals and served on advisory board for leadership program.
- Managed pipeline effectively using Sherpa CRM to track performance.
Director of Marketing and Sales
Care Team Home Health/Hospice
03.2015 - 12.2016
- Returned to community setting to gain construction experience.
- Coordinated patient care and built relationships with healthcare professionals.
- Ensured Medicare compliance by monitoring regulations and guidelines.
- Developed strategic marketing plans to enhance brand visibility.
- Executed promotional campaigns, increasing client engagement and outreach.
Education
Associate of Arts -
Kilgore College
Kilgore, TXBachelor of Science - Psychology
LeTourneau University
Longview, TXMaster of Science - Business Administration
LeTourneau University
Longview, TXMaster of Science - Clinical Mental Health Counseling
LeTourneau University
Longview, TXSkills
- Experience with multiple CRM systems
- Cost efficiency strategies
- Skilled in Word, PowerPoint, Excel
- Organizational development
- Internal communications strategy
- Operations management
- Corporate communications
- Talent acquisition
Timeline
Divisional Vice President of Sales
Pegasus Senior Living
10.2023 - 12.2025
Community Sales Specialist
Civitas Senior Living
08.2023 - 10.2023
Contract Sales Specialist
Discovery Senior Living
05.2023 - 08.2023
Divisional Sales Specialist
Integral Senior Living
12.2022 - 05.2023
Selling Executive Director
Frontier Management (Heartis Assisted Living and Memory Care-Longview, TX)
03.2022 - 12.2022
Senior Director of Sales and Marketing
Integral Senior Living (Parkview on Hollybrook-Longview, TX)
02.2020 - 03.2022
Director of Marketing
12 Oaks Senior Living (Parkview on Hollybrook-Longview, TX)
12.2016 - 02.2020
Director of Marketing and Sales
Care Team Home Health/Hospice
03.2015 - 12.2016
Bachelor of Science - Psychology
LeTourneau University
Master of Science - Business Administration
LeTourneau University
Master of Science - Clinical Mental Health Counseling
LeTourneau University
Associate of Arts -
Kilgore College