Stacy Filipkowski
Lake Leelanau
Summary
Dynamic entrepreneur and visionary leader with a proven track record at Stories Matter LLC, excelling in social media marketing and brand management. Expert in content creation and digital analytics, driving engagement and growth. Adept at strategic thinking and fostering relationships, consistently delivering impactful campaigns that elevate brand presence.
Overview
17
17
years of professional experience
Work History
Founder & CEO
Stories Matter LLC
Lake Leelanau
01.2020 - Current
- Created content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+.
- Optimized posts using best practices for each platform.
- Researched competitors' activities on social media in order to stay ahead of the curve.
- Identified opportunities for improvement within existing strategies or new initiatives.
- Monitored industry trends and analytics to ensure maximum ROI from all campaigns.
- Developed and executed social media marketing campaigns to increase brand awareness, engagement, and website traffic.
- Coordinated with designers or videographers when needed for visuals or videos.
- Developed and maintained a social media content calendar, planning posts in advance to ensure consistent engagement.
- Maintained brand consistency across all social media channels, ensuring alignment with overall marketing objectives.
- Implemented SEO best practices in social media content to enhance online visibility.
- Created and published quality original content on selected social media networks to communicate company message.
- Established relationships with influencers who could help spread positive messages about the company's products and services through their own networks.
- Generated ideas for new campaigns or initiatives that would help strengthen our client's existing identity within their respective markets.
- Designed logos, visual identities, packaging, and promotional materials to support brand positioning.
- Collaborated with creative teams to produce campaigns that effectively communicated the company's message and values.
Photographer
Unscripted Photography/Stories Matter LLC
01.2008 - Current
- Create portfolios for clients to showcase work.
- Edit photos using Adobe Photoshop and other software applications.
- Compose creative shots from different angles that are visually appealing.
- Set up lighting equipment and adjust camera settings to capture desired images.
- Consult with clients to understand their needs and preferences for a photo shoot.
- Research trends in photography styles to stay up-to-date with current technologies and practices.
- Deliver quality products within deadlines established by clientele.
- Coordinated with printing services to produce high-quality prints and photo books for clients.
- Planned and obtained original shots using innovative thinking and new techniques.
Realtor
Keller Williams
Royal Oak
07.2014 - 01.2023
- Prepared documents such as purchase agreements, deeds, leases and other legal documents related to real estate transactions.
- Maintained current knowledge of laws governing real estate transactions in order comply with regulations.
- Collaborated with colleagues to develop strategies for attracting new clients.
- Developed relationships with vendors who could provide services related to the purchase or sale of real estate.
- Assisted clients in obtaining financing options such as mortgages or loans.
- Generated leads through networking activities, cold calling prospects, referrals.
- Organized open houses and other events to promote properties for sale.
- Coordinated with appraisers, title companies, lenders, home inspectors and other third parties to ensure a successful closing process.
- Developed marketing plans to promote properties for sale, including listing ads in newspapers and websites.
- Attended industry events such as conferences or seminars related to real estate topics.
- Advised clients on market trends and local real estate conditions, helping them make informed decisions.
Education
Associate of Arts - Photography
Macomb Community College
Macomb, MI01-2009
Real Estate License - Real Estate
Middleton Real Estate
TroySkills
- Social media marketing
- Content creation
- Search engine optimization
- Digital analytics
- Brand management
- Project management
- Networking strategies
- Campaign development
- Visual communication
- Customer focus
- Business planning
- Operations management
- Strategic vision
- Growth mindset
- Trends analysis
- Visionary leadership
- Entrepreneurial leadership
- Marketing
- Team building
- Strategic thinking
- People and culture
- Self motivation
Key Highlights
- $600K in self-published product sales in one year (from concept to commerce)
- 4.0x ROI on TikTok ads
- 35% average email campaign open rate
- 40K average views per TikTok, 5K per Instagram post
- Built a community-driven brand with national reach through organic and paid content
Timeline
Founder & CEO
Stories Matter LLC
01.2020 - Current
Realtor
Keller Williams
07.2014 - 01.2023
Photographer
Unscripted Photography/Stories Matter LLC
01.2008 - Current
Associate of Arts - Photography
Macomb Community College
Real Estate License - Real Estate
Middleton Real Estate
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