Stacy Gong
Portland
Summary
Experienced communications and marketing specialist with two decades of success in crafting effective narratives and campaigns that protect corporate reputations and generate business impact. Proficient in all areas of communications, including corporate and executive messaging. Demonstrated ability to lead teams and influence decision-makers at all levels. Most recently managed Brand & Communications at Procore, implementing a brand refresh that boosted global recognition and stakeholder engagement.
Overview
22
22
years of professional experience
Work History
Vice President Brand & Communications
Procore Technologies
Portland
09.2023 - Current
- Launched refreshed brand, achieving 11-point increase in global unaided awareness and 10% growth in branded search volume.
- Developed flagship thought leadership report and integrated content campaign, resulting in 255% rise in downloads and enhanced high-value MQLs within one month.
- Drove 220% increase in earned media year-over-year.
- Secured PGA TOUR partnership for Procore Championship, influencing $5M pipeline and generating $8M in global qualified brand impressions for 2024.
- Oversaw execution of 4000 person customer event, driving attendee growth and pipeline conversion.
- Led cross-functional team of 40+ across Brand Content, Storytelling, Communications, Events, Creative, and Customer Advocacy.
- Recruited and retained high-performing talent to build effective teams.
- Managed $25M budget, annual planning process and professional development for entire team.
Vice President Communications
Procore Technologies
Portland
10.2022 - Current
- Re-architected internal communications model to prioritize employee experience in all interactions.
- Redesigned company intranet and knowledge management strategy, saving $500K in case deflections for FY24.
- Established standardized processes for crisis management, social issues response, and core materials.
- Maintained top Share of Voice position in earned media while ensuring consistent business and tech coverage.
- Led a diverse team of 20 across PR, Employee Communications, Social Media, and Executive Communications.
Head of Corporate & Technology Communications
Autodesk
Portland
08.2010 - 10.2022
- Enhanced Autodesk's global reputation by positively influencing stakeholder behavior.
- Developed and promoted impactful narratives to support Autodesk's messaging and priorities.
- Crafted media relations strategy for CEO, achieving placements in CNBC, Bloomberg, Fortune, and more.
- Mitigated reputational risk through effective crisis communications and issues management programs.
- Led global team of 12 communicators overseeing corporate, brand, financial, and technology communications.
Communications Consultant
Autodesk
Portland
11.2007 - 08.2010
- Established first industry analyst relations program to enhance company visibility.
- Directed company awards program, recognizing outstanding achievements.
- Planned and executed annual Media Summits, fostering industry connections.
- Focused on Manufacturing, Product Design, Media & Entertainment, and Architecture sectors.
Account Supervisor
Edelman
Portland
08.2003 - 11.2007
- Managed high-performing account teams for clients including Xbox, InFocus, and Autodesk.
Education
Bachelor of Arts - Journalism
Southern Oregon University
Skills
- Brand strategy
- Crisis communication
- Stakeholder engagement
- Media relations
- Team leadership
- Budget management
- Strategic planning
- Data-driven decision making
- Employee engagement
- Corporate communications
- Critical thinking
- Cross-functional team leadership
- Corporate branding
My Values
- Courage
- Integrity
- Balance
- Curiosity
How I Spend My Time
- Reading
- Listening to Podcasts
- Writing
- Leading & Mentoring
- Hiking & Spending Time Outdoors
- Family Time
Timeline
Vice President Brand & Communications
Procore Technologies
09.2023 - Current
Vice President Communications
Procore Technologies
10.2022 - Current
Head of Corporate & Technology Communications
Autodesk
08.2010 - 10.2022
Communications Consultant
Autodesk
11.2007 - 08.2010
Account Supervisor
Edelman
08.2003 - 11.2007
Bachelor of Arts - Journalism
Southern Oregon University
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