Stacy Henderson
Henderson,NV
Summary
Dynamic and proven Business Development and Sales Director with over fourteen years of accomplishments in strategic marketing, building relationships, driving new business, generating referral loyalty, managing accounts, team management, facility operations and delivering marketing and sales results in the post-acute industry of the Las Vegas Valley.
Overview
19
19
years of professional experience
Work History
Sales and Marketing Consultant
Fundamental Clinical Operational Services
Las Vegas, NV
05.2023 - 07.2024
- Provided training and education to hospitalists, out-patient physicians, and case managers on the Long Term Acute Care criteria for medically complex patients.
- Led efforts in physician engagement, recruitment, and maintaining census consistency.
- Achieved effective execution of sales and marketing strategies through comprehensive market research in designated territory.
- Strengthened relationships with key healthcare providers (ICU pulmonologists and case managers) leading to improved patient admissions and census.
- Identified and solidified mutually beneficial new physician relationships collectively and individually.
- Achieved above-average performance in meeting and exceeding census development goals, expanding physician network, and establishing strategic collaborations within designated hospital territory as well as with community partners.
- Completed patient evaluations using clinical-based decision-making, critical thinking, and exceptional communication skills.
Business Development Director
Sage Creek Post-Acute
Henderson, Nevada
07.2017 - 05.2023
- Opened Sage Creek in 2017
- Achieved efficient management of admissions for a 60-bed SNF facility, processing an average of 120-150 monthly patient admissions.
- Executed all business development strategies, presentations, and conducted analysis of marketing trends.
- Expanded and maintained key relationships with referral sources, (hospitals, case managers, physicians.) Secured medical director through recruitment and contract negotiations.
- Established mutually beneficial physician partnerships to increase referrals and enable patient oversight throughout the post-acute continuum.
- Management of admissions team, implementation of training processes, and collaboration with the leadership team to ensure the execution of the admissions process, resulting in successful clinical outcomes.
- Differentiated Sage Creek from competitors.
- Assisted with facility operations by developing process improvements to maintain desired CMS Star Rating.
- Collaborated with facility leadership team to reduce readmissions, uphold compliance standards, and attain favorable quality metric outcomes.
Sales and Marketing Director
Merrill Gardens - Siena Hills
Henderson, Nevada
04.2015 - 06.2017
- Met occupancy goals by effectively educating and counseling prospects, managing internal Sales Coordinators, and overseeing sales processes.
- Drove successful conversions of prospects into residents
- Developed and executed community projects to elevate community visibility and cultivate referral partnerships.
- Conducted research and analysis on market competition, assessing market conditions and competitive services/products in the area
- Collaborated with the Regional Director of Marketing and Executive Director to develop and implement the yearly media and marketing strategy.
- Managed the Sales/Marketing budget process
- Ensured accurate information and timely updates on census occupancy board and CRM database
- Consistently met or exceeded daily, weekly, and monthly IPA quotas
- Analyzed lead generation reports on a monthly basis to develop effective growth strategies and optimize volume management.
Hospital Marketing Liaison
HealthSouth Rehabilitation Hospital
Las Vegas
05.2012 - 04.2015
- Marketed to hospitals, physicians (including hospitalists, specialists, and out-patient clinics) for the purpose of cultivating physician relationships, overseeing business expansion opportunities, and expanding hospital census in designated region.
- Conducted comprehensive patient assessments utilizing clinical-based decision-making and critical thinking skills.
- Delivered exceptional customer service to case managers and physicians
- Delivered educational in-services and professional presentations on HealthSouth's services, programs, and outcomes to referral sources, community groups, and other organizations
- Developed and maintained new relationships using unique strategies
- Demonstrated comprehensive knowledge of insurance contracts, Medicare and Medicaid guidelines, CMS/CMS-13 guidelines, etc.
Client Services Account Manager, Physician Services Specialist, Medical Appeals Coordinator
CIGNA INSURANCE SERVICES
01.2006 - 01.2008
- Assessed monthly reports to review client activity and identify opportunities.
- Maintained client relationships by partnering with internal teams to understand client goals and objectives.
- Provided regular reporting and wrap-up analyses using various data points.
- Facilitated learning opportunities to advance team's customer service and technical skills.
- Developed relationships with stakeholders to maximize performance resulting in customer satisfaction.
Education
BS Health Sciences -
Brigham Young University
Skills
- Business Development
- Strategic Marketing
- Building Relationships
- Driving New Business
- Generating Referral Loyalty
- Managing Accounts
- Team Management
- Facility Operations
- Sales Results
- Market Research and Analysis
- Physician Engagement
- Recruitment
- Census Development
- Physician Network Expansion
- Collaboration
- Patient Evaluation
- Clinical Decision-Making
- Critical Thinking
- Communication Skills
- Overcoming Barriers
- Admissions Process
- Presentations
- Referral Source Relationships
- Medical Director Recruitment
- Contract Negotiations
- Process Improvements
- Readmissions Reduction
- Compliance Maintenance
- Quality Metric Outcomes
- Occupancy Goals
- Sales Process Management
- Community Exposure
- Referral Relationship Development
- Market Competition Analysis
- Sales/Marketing Budget Management
- CRM Database Management
- IPA Quotas
- Lead Generation Analysis
- Hospital Marketing
- Physician Relationship Development
- Customer Service
- Educational In-Services
- Contracts
- Medicare and Medicaid Guidelines
- Property Management
- Client Services Account Management
References
References available upon request.
Timeline
Sales and Marketing Consultant
Fundamental Clinical Operational Services
05.2023 - 07.2024
Business Development Director
Sage Creek Post-Acute
07.2017 - 05.2023
Sales and Marketing Director
Merrill Gardens - Siena Hills
04.2015 - 06.2017
Hospital Marketing Liaison
HealthSouth Rehabilitation Hospital
05.2012 - 04.2015
Client Services Account Manager, Physician Services Specialist, Medical Appeals Coordinator
CIGNA INSURANCE SERVICES
01.2006 - 01.2008
BS Health Sciences -
Brigham Young University
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