Innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
15
15
years of professional experience
2
2
years of post-secondary education
Work History
COMMUNITY MANAGER
THRIVE BALLPARK, TRADECRAFT
11.2020 - Current
Cultivates and maintains a community that creates excitement, fosters collaboration and networking, and is a supportive, professional work environment
Increased community occupancy by 43% during and post-pandemic
Manages lead conversion to community visits (average conversion ratio 61%)
Facilitates tours and conversion to Memberships (average conversion ratio 52%)
Focuses on Member retention to reduce attrition
Responsible for hiring, on-boarding, and off-boarding the role of Office Coordinator
Oversees the training of individuals in this role and provides guidance regarding customer service, sales, and professional development
Manages HubSpot CRM of approximately 4,500 records and memberships in RnD Software
Additional knowledge of Brivo, HelloSign, Adobe Creative Suite, Canva, Slack, and QuickBooks
Solves for Member related questions and concerns regarding agreement terms, transfers, membership rates, and overall experience
Reviews billing for accuracy and audits additional income sources, vendors, invoices, and monthly expenses
Creates and reviews all Membership and Non-member agreements and required documents
Began community-isolated social media platforms, creates and deploys content, and manages the social media calendar
SENIOR MARKETING COORDINATOR
CUSHMAN & WAKEFIELD
02.2015 - 09.2020
Designed all marketing materials for new business, office and retail reports, listings and completed transactions including broker
opinions of value, offering memorandums and electronic marketing graphics within Adobe Creative Suite
Effectively distributed and reviewed electronic marketing campaigns to approximately 1,500 investors resulting in client facing
reports
(70+ To Date)
Managed and maintained a database of approximately 20,000 contacts using apto/Salesforce software
Facilitated the deal management and transaction process through CW software, from the marketing to closing and collecting all
necessary transaction documents
Maintained the Team website, including available investment opportunities, recent sales, relevant news and custom reports
through ListingLab (CoStar)
Oversaw the Private Capital Group’s marketing materials and coordinated the 2019 Retreat
Was an intricate contributor to $171,730,000 in team transaction history, $195,900,000 of current listings and $182,900,000 of
active proposals
Commercial Real Estate Marketing and Design Specialist with experience implementing marketing programs and software as well
as coordinating investment transactions
Proven ability to develop and lead teams, create processes and synergies that enable top
growth, profit and efficiency, as well as strong communication and organizational skills
Innovative and resourceful, with the ability to
quickly learn and implement new concepts or products into daily operations.
MARKETING & TRANSACTION COORDINATOR
MARCUS & MILLICHAP
12.2007 - 02.2015
Created and maintain all marketing materials, including proposals, investment memorandums and fliers
Effectively designed, distributed and reviewed electronic marketing campaigns
Managed and updated a database using InTouch and REA software
Researched and evaluated comparable properties to produce market surveys
Collected and submitted all transaction documents and liaised with out of state offices to abide with legal requirements
Generated and oversaw websites to house investment opportunity marketing and due diligence documents
Explored Chapter 11 Bankruptcy filings to procure cases containing value-add, real property investment opportunities