Microsoft Office
STACY HUSZCZO BENADERET
Los Angeles,California
Summary
As Vice President of Sales and Marketing at AEG Presents, I spearheaded the creation of the Special Events Department, driving a 50% revenue increase in five years through innovative strategies and CRM software mastery. Skilled in identifying revenue streams, key account management and client relationship building, I led over 85 team members to national success, embodying leadership and efficiency.
Overview
14
14
years of professional experience
Work History
Vice President of Sales and Marketing
AEG Presents
01.2020 - Current
- Oversaw 55+ venue sales teams nationwide along with 8 national team members from HQ comprised of Contract Managers, Graphic Artists, CRM administrator and Marketing Directors, Managers and coordinators.
- Managed accounts to retain existing relationships and grow share of business by implementing standard operating systems and procedures
- Cross collaborated with upper management and all divisions at AEG to exceed sales quotas and increase profitability through effective sales strategy and business planning.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
National Director of Sales and Operations
AEG Presents
01.2011 - Current
- Developed and executed comprehensive sales and operations manuals and plans
- Reduced event waste and pursued revenue development strategies to keep department aligned with sales and profit targets
- Launched quality assurance practices for each phase of sales and development internally and externally
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers
- Managed senior-level personnel working in marketing and sales capacities nationwide
- Created mutually beneficial relationships internally and externally to ensure smooth execution of events through preparedness and efficiency standards
Education
WELI Executive Leadership Institute, Business - Management, Marketing And Related Support Services
The Tuck School of Business At Dartmouth
Hanover, NH11.2022
Bachelor of Arts - Social Relations & Journalism
James Madison College, Michigan State University
East Lansing, MI05.2004
Software
Database Management
Timeline
Vice President of Sales and Marketing
AEG Presents
01.2020 - Current
National Director of Sales and Operations
AEG Presents
01.2011 - Current
WELI Executive Leadership Institute, Business - Management, Marketing And Related Support Services
The Tuck School of Business At Dartmouth
Bachelor of Arts - Social Relations & Journalism
James Madison College, Michigan State University
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