Summary
Overview
Work History
Education
Skills
Certification
Languages
References
Timeline
Generic
Stacy Johnson

Stacy Johnson

Denver,CO

Summary

Organized Event Marketing Manager bringing 16 years of experience delivering small to large-scale corporate and public events on time and within stringent budgets while creating unique brand experiences. Talented at identifying potential problems, promptly mitigating obstacles, and actively resolving conflicts to ensure client satisfaction and positive attendee experience. Background managing occasions from small, private affairs to extremely large corporate conferences, and adds value to any organization in need of great collaboration, interpersonal, and multitasking abilities

Overview

16
16
years of professional experience
1
1
Certification

Work History

Senior Marketing Events Manager

Second Front Systems
04.2023 - 01.2024
  • Managed comprehensive budgets to allocate event resources and stay within financial constraints.
  • Coordinated with vendors to ensure timely delivery of services and products for events.
  • Developed and implemented comprehensive marketing strategies for event planning and execution and post event ROI.
  • Collaborated with internal departments such as sales, finance and operations to ensure successful implementation of events plans.
  • Organized venues, staff, budgets, guest lists, catering and event timelines.

Sales Enablement Program Manager

Xactly Corporation
Denver, CO
05.2022 - 02.2023
  • Successfully coordinated onboarding of 300+ employees
  • Lead an 8-week, 40-hour Sales training for 200+ employees
  • Managed 4 training programs for Enablement team by scheduling, recording/editing sessions, facilitating speakers, monitoring certifications
  • Executed (5) annual Sales Kick-Off (SKO) events in-person and virtually.
  • Identified areas of improvement in existing processes, procedures and systems related to the program delivery cycle.

Global Event Marketing Manager

Xactly Corporation
06.2018 - 05.2022
  • Event Director for 40+ events worldwide over 4 years including field events, sponsorships, user conferences, and partner events
  • Full ownership of event experience including production, on-site execution, theme, budgeting, vendor management, staffing, swag, agenda, keynotes, trainings, etc
  • Worked with Business Development, Sales, Product, and Demand Gen to build out event strategy, messaging and communication timeline, and post-event metrics
  • Manage all company, partner and event swag and online company store.
  • Created and managed a comprehensive event marketing strategy to ensure successful execution of all events.

Sponsorships & Events Manager

Zuke's / Nestlé-Purina
05.2015 - 05.2018
  • Lead complete restructuring of Zuke's Event & Sponsorship strategy
  • Developed annual event plan & budget, including sponsorships
  • Refined Zuke's trade show presence with new booth concept to maximize useability and brand exposure
  • Managed event team/direct reports including scheduling, travel, equipment, shipping, and employee personal performance and advancement
  • Built, managed, and provided training for Zuke's National Ambassador Program.

National Marketing Coordinator

LÄRABAR / General Mills
06.2008 - 02.2015
  • Completed redesign of LÄRABAR event and trade show presence and branding while managing all trade show and event presence while also supporting the Field & Demo teams
  • Facilitated all National sample & donation requests
  • Implemented social media presence, Ambassador program, and product placement services/contracts
  • Daily & Quarterly training for General Mills Consumer Services Phone Team
  • Quality control at the packaging facility

Education

Master of Arts - Higher Education

University of Denver

Bachelor of Arts - Psychology & Spanish

Cornell College

Skills

  • Marketing & Event Marketing
  • Event & Program Management
  • Sales Enablement
  • Trade Show Production
  • Field & Partner Marketing
  • Schedule Management

Certification

  • Sales Certified - Selling Through Curiosity (2012)
  • ICAgile Certified Professional - Agility in Marketing (ICP-MKG) (2020)

Languages

Spanish
Limited

References

References available upon request.

Timeline

Senior Marketing Events Manager

Second Front Systems
04.2023 - 01.2024

Sales Enablement Program Manager

Xactly Corporation
05.2022 - 02.2023

Global Event Marketing Manager

Xactly Corporation
06.2018 - 05.2022

Sponsorships & Events Manager

Zuke's / Nestlé-Purina
05.2015 - 05.2018

National Marketing Coordinator

LÄRABAR / General Mills
06.2008 - 02.2015

Master of Arts - Higher Education

University of Denver

Bachelor of Arts - Psychology & Spanish

Cornell College
Stacy Johnson