Stacy Kay
Madeira Beach,Florida
Summary
Highly motivated and results-oriented media sales professional with over 20 years of experience in developing and executing successful sales strategies across various media platforms. Proven ability to build strong relationships with clients, identify new business opportunities, and exceed sales targets. Expertise in leveraging data analytics to optimize campaigns and drive revenue growth. Strategic Account Executive with proven success increasing sales and revenue through developing loyal account relationships. Articulate communicator with exceptional negotiation skills. Known for understanding customer needs and delivering effective solutions.
Overview
24
24
years of professional experience
Work History
Remote Account Executive
AlwaysON Digital
Remote
10.2023 - Current
- Develop and execute comprehensive media plans tailored to client goals, leveraging traditional, mobile display, Connected TV Search, and open web to maximize return on advertising spend (ROAS)
- Manage client relationships, providing excellent customer service and support to ensure high satisfaction ratings
- Utilize marketing technology to create custom audiences for omnichannel marketing campaigns, driving meaningful e-commerce results
- Secure new business opportunities through prospecting and building strong partnerships.
Remote National Sales Executive
Vericast
Remote
07.2022 - 09.2023
- Grew platform spend for existing clients, exceeding sales targets by 20% through proactive communication and strategic account management
- Developed and implemented effective sales strategies, resulting in a 15% increase in revenue
- Conducted virtual sales presentations and negotiations to secure new partnerships across the country
- Utilized CRM software to track leads, manage pipeline, and generate reports for management.
Senior Multi-Media Account Executive
Spectrum Reach
Saint Petersburg, FL
04.2017 - 07.2022
- Achieved the highest market share in company history by researching market data and executing strategic sales plans
- Developed and managed client-based multi-media accounts, utilizing accurate forecasting and tracking skills to adhere to growth targets
- Increased profitability through cross-selling additional products and services, exceeding sales goals consistently.
Account Executive
Cox Media Group
01.2016 - 01.2017
National Sales Manager
WJBF TV/WAGT TV/EAGT TV/EJBF TV
09.2014 - 09.2015
Senior Multimedia Account Executive
KPNX TV Tegna
07.2001 - 08.2014
National Sales Manager
KUTP TV
08.2000 - 07.2001
Education
Skills
- Lead Generation & New Business Development
- Mobile Native Connected TV Search
- Sales negotiations
- Revenue Generation
- Customer Service
- Data Analysis
- Multi-platform media planning and execution
- Campaign optimization
- Client relationship management
- Team leadership and development
Timeline
Remote Account Executive
AlwaysON Digital
10.2023 - Current
Remote National Sales Executive
Vericast
07.2022 - 09.2023
Senior Multi-Media Account Executive
Spectrum Reach
04.2017 - 07.2022
Account Executive
Cox Media Group
01.2016 - 01.2017
National Sales Manager
WJBF TV/WAGT TV/EAGT TV/EJBF TV
09.2014 - 09.2015
Senior Multimedia Account Executive
KPNX TV Tegna
07.2001 - 08.2014
National Sales Manager
KUTP TV
08.2000 - 07.2001
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