Stacy King
Westminster,CO
Summary
Customer Relationship Manager with deep expertise working with large, complex customers. Known for working within a multi-functional, ambiguous environment, leveraging data to influence key decision makers, translating the needs to customer to deliver meaningful solutions and having strong financial acumen.
Passionate about delivering best-in-class customer relationship management to drive sustainable, profitable growth.
Results-driven leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 15+ years of experience to new role dedicated to achieving exceptional results on tight timetables, grow and develop sales teams and implement increased market share.
Overview
24
24
years of professional experience
1
1
Certification
Work History
TRADE MARKETING SUPERVISOR
Anheuser-Busch Sales Co. of Denver, CO
Denver, CO
07.2016 - Current
- Lead a team of 15 draft cleaning technicians and 2 contemporary marketing team members
- Implement National Programs at Chain retail accounts
- Increase distribution at large venue retailers by 35%
- Measure scorecard to find gaps and address monthly; present quarterly business reviews to National accounts
- Increase share of throat at Denver International Airport bars and airlines
- Regional representative for Alliance Ambassador.
NATIONAL ACCOUNTS MANAGER
Anheuser-Busch Sales Co. of Denver, CO
Denver, CO
12.2014 - 07.2016
- Lead a team of 6 Sales reps and 1 Manager
- Implement National Programs for National Chain retailers
- Reduce waste by implementing program to efficiently rotate product at retail
- Ride along with Manager monthly, provide feedback and win at retail each time
- Increase sales on team double digits year or year for 2 years
- Tested Ibotta program in Denver, now a National program
BRAND MANAGER
Anheuser-Busch Sales Co. of Denver, CO
Denver, CO
12.2012 - 12.2014
- Brand Manager for Denver Monster Energy Brand
- Review weekly with Brand team and implement programming with sales team
- Weekly presentations
- Retailer visits for cooler program
- Increase distribution at chain stores
- Increase sales and end cap displays at chain when meeting with chain managers.
SALES EXECUTION COORDINATOR
Anheuser-Busch Sales Co. of Denver, CO
Denver, CO
08.2010 - 12.2012
- Produce and analyze daily, weekly and monthly reports specific to the wholesaler and the Denver market
- Host monthly managerial meetings to review our business strategies and Key Account programs
- Analyze KPI’s, Key Account Programs/MVP, ALOs, volume vs
- Budget goals, and organizational structure
- Measure scorecard to find gaps and address monthly; implement plan through impact by drilling down through gap results
- Use internal data system to verify and track new placements, gains and loses, and opportunities with non buys
- AOE ambassador for Denver Wholesaler; AOE Winner in 2010.
SALES MANAGER
Anheuser-Busch Sales Co. of Denver, CO
Denver, CO
10.2006 - 08.2010
- Managed the daily activities of five direct report sales representatives growing territory by four and nine tenths percent
- Set monthly drill down objectives, measuring actual outcomes resulting in improvements in 2010; 21000 additional cases
- Increased Tap handles in downtown Denver by three percent in 2010—211 Bud Light vs
- 179 Coors Light vs 89 Miller Lite
- Grew area to be No 1 territory in beer sales for Imports, a gain of 11.5 percent, and 112 percent growth in the craft segment
- Introduced Monster to downtown bars, gaining exclusive accounts; increasing sales by 5.4 percent, knocking RedBull out of the downtown area
BRAND COORDINATOR
Anheuser-Busch Sales Co. of Denver, CO
Denver, CO
02.2003 - 09.2006
- Launched over 16 new brands, including Michelob Ultra, by implementing and executing long-term strategies
- Communicated marketing strategies, brand profiles, POS inventory, merchandising requirements and shelf placement
- Managed special event budgets for 12 brands, including permanent POS and in-store promotions for on- and off-premise
- Helped plan and execute more than 40 special events and promotions per year and ROI for each event.
TEAM SELL COORDINATOR
Anheuser-Busch Sales Co. of Denver, CO
Denver, CO
04.2002 - 02.2003
- Supervised 14 sales representatives and assisted managers
- Implemented relief sales representative plan to help cover sales routes while the reps and managers were selling together
- Trained new on-premise employees on structured sales process.
SALES REPRESENTATIVE
Anheuser-Busch Sales Co. of Denver, CO
Denver, CO
11.2000 - 04.2002
- First On-Premise sales representative for Denver Wholesale Operations Division (WOD)
- Increased draft distribution by 110 percent to previous year
- Executed an average of 40 retail promotions a month.
CONTEMPORARY MARKETING TEAM MEMBER
Anheuser-Busch Sales Co. of Denver, CO
Denver, CO
02.2000 - 11.2000
- Executed national and local marketing programs to increase sales numbers and distribution at retail.
Education
BACHELOR OF SCIENCE - MARKETING
University of Missouri
12-1999
University of Southern Illinois
Living, Learning and Working college program -
Disney University
Skills
- Promotional Planning
- Data-Driven Decision-Making
- Product Positioning
- Product Promotion
- Cross-Departmental Alignment
- Relationship Building
- Budget Forecasting
- Contract Negotiation
- Team Recruiting and Hiring
- Market Trends Analysis
- Training and Onboarding
- Teamwork and Collaboration
- Effective Communication
- Team Building
- Professional Demeanor
- Decision-Making
- Interpersonal Skills
- Team Collaboration
- Problem-Solving Abilities
- Attention to Detail
- Customer Retention Strategies
- Training and Development
- Client Relationship Management
- Staff Management
- Reliability
Certification
- TIPS: Taught 150-plus people how to identify and prevent the serving of minors or intoxicated consumers
- BUSCH Selling & Coaching Skills certified
Affiliations
- Outside of work I love to clear my head and mind during my workouts. I love being outdoors in the mountains as well as on the beach to be connected with nature. Planting has become a new found hobby of mine.
- I love DuoLingo, it brings me back to the days when I lived in Japan. It helps me stay ontop of my daily commitment to practice that language.
Timeline
TRADE MARKETING SUPERVISOR
Anheuser-Busch Sales Co. of Denver, CO
07.2016 - Current
NATIONAL ACCOUNTS MANAGER
Anheuser-Busch Sales Co. of Denver, CO
12.2014 - 07.2016
BRAND MANAGER
Anheuser-Busch Sales Co. of Denver, CO
12.2012 - 12.2014
SALES EXECUTION COORDINATOR
Anheuser-Busch Sales Co. of Denver, CO
08.2010 - 12.2012
SALES MANAGER
Anheuser-Busch Sales Co. of Denver, CO
10.2006 - 08.2010
BRAND COORDINATOR
Anheuser-Busch Sales Co. of Denver, CO
02.2003 - 09.2006
TEAM SELL COORDINATOR
Anheuser-Busch Sales Co. of Denver, CO
04.2002 - 02.2003
SALES REPRESENTATIVE
Anheuser-Busch Sales Co. of Denver, CO
11.2000 - 04.2002
CONTEMPORARY MARKETING TEAM MEMBER
Anheuser-Busch Sales Co. of Denver, CO
02.2000 - 11.2000
BACHELOR OF SCIENCE - MARKETING
University of Missouri
University of Southern Illinois
Living, Learning and Working college program -
Disney University
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