Summary
Overview
Work History
Education
Skills
Other Experience
References
Certification
Interests
Work Availability
Accomplishments
Software
Timeline
Stacy Lavery

Stacy Lavery

San Diego,CA
"A person who never made a mistake never tried anything new"
Albert Einstein

Summary

Experienced Key Account Manager with a proven record of success for establishing new, collaborative customer relationships that drive growth in revenue and market share. Leverages innate people skills to assist customers in determining their needs. Thrives on identifying and winning long-term repeat customers. Strong and strategic team leader with robust background in customer relationship management.

Overview

12
12
years of professional experience

Work History

High-End Key Account Manager

Anheuser-Busch Sales
03.2020 - 01.2024
  • Winner of 2023 Best Coast Incentive; national competition based on total growth of sales, gaining new accounts, and overall performance
  • Built and maintained strong client relationships to drive business growth of Anheuser-Busch High End brands in highly visible territories throughout San Diego County; East County, North County, Beaches, Mid-City and Downtown
  • Expanded key account base by identifying and cultivating new business opportunities. Opened 78 new business accounts previous year, specifically a local chain restaurant, negotiating 100% tap share, gaining 20 tap handles at their four locations.
  • Implemented strategic sales plans to achieve consistent revenue growth across key accounts. Grew total High-End volume from number ten to number three on Top Ten High-End territories list. Brands grew between 100% and 400% with targeted monthly promotional programming to take consumers away from competitive brands
  • Grew High-End Mega Brand distribution in territory (PB/Mid-City) by 74% in comparison to previous year
  • Team coordinator for third-party brand ambassador program, improving efficiency of activations in market
  • Annual territory planning, individual customer planning, promotional evaluation and customer sell-back, competitive intelligence gathering and opportunity identification
  • Created unique promotional plans on an account to account basis in order to increase sales volume by specifically target area demographic. Identified and leveraged business opportunities in current territory (i.e., new products, activation activities, etc.) and with non-buy accounts (i.e., new customers)
  • Utilized sales reports (IDIG, Power BI) to expand business for established brands in order to maintain growing rate of sale. Created gap reports for High-End managers as well as District Sales Managers to share with their teams.
  • Mentored junior members of team in key account management best practices, fostering a culture of continuous learning and professional growth within the organization.
  • Achieved Sales Support of the Month award in September 2023

Sales Representative - Small Format Chains Sales

Anheuser-Busch Sales
05.2018 - 03.2020
  • Achieved Sales Rep of the Year 2019
  • Best growth rate trends on Michelob Ultra and best total volume trends in Small Format channel in 2019
  • Achieved Michelob Ultra +1 incentive (Small-Format Channel); Competition based on growing Michelob Ultra brand throughout territory, gaining 219 points of distribution in 3-month time period
  • Achieved Craft distribution incentive (Small-Format Channel); Competition based on growing distribution of Anheuser-Busch Craft beer portfolio throughout territory
  • Achieved Big Wave 6-pack incentive (Small Format Channel); Competition based on growing specific brand package throughout territory
  • Increased territory sales by building strong relationships with key clients and identifying new business opportunities.
  • Established rapport with potential customers through cold calling and presenting product offerings tailored to their needs.
  • Managed large client base, consistently exceeding sales targets and contributing to overall team success with average positive monthly KPI of 96%
  • Increased shelf space and position for Anheuser-Busch products by initiating conversations with retailers and selling in cooler resets
  • Worked with 7-11 Field Consultants, Franchises, and shelf set team using analytical data in creating custom cooler shelf set that aligns with consumer driven sales
  • Executed key positioning and designed creative displays for Anheuser-Busch Core and Focus brands in high visibility areas to achieve highest return on sales and programs
  • Promoted monthly programs and pricing to keep up with market trends and conditions
  • Developed in-depth knowledge of product features, benefits, and pricing strategies to effectively communicate value propositions to clients.
  • Navigated 7-Eleven computer system to run 28 day reports. Identified products with high rate of sale and raised system pars. Added new Anheuser-Busch product SKUs into their system enabling them to scan and be order-able
  • Improved customer retention rates by addressing concerns proactively and providing exceptional service throughout sales process

Sales Representative - On Premise Sales

Anheuser-Busch Sales
09.2011 - 05.2018
  • Managed 165 national and independent On-Premise accounts with positive monthly KPI achievement (average 91%)
  • Gained key account (SeaWorld) house tap from competition resulting in account's Anheuser-Busch volume trends increasing by 220%
  • Lead Sales Team to achieve assigned sales and marketing objectives
  • Built strong business relationships with key customers and consumer groups, improving customer satisfaction by uncovering and addressing/servicing customer needs
  • Used customer data and analytical capacity to identify business opportunities in account (i.e., products that are selling faster) and develop tactics to capture these opportunities to retailer, increasing Anheuser-Busch product sales
  • Executed volume increase of sales 18% year over year
  • Exceeded branch volume quota by 15%
  • Sampled and informed retailers on key flavor profiles as well as sharing history of each brand
  • Grew Michelob Ultra brand 110% in volume year over year
  • Collaborated with marketing team to develop compelling sales collateral that resonated with target audiences and sparked interest in product services
  • Utilized sales reports to expand business for established brands in order to maintain growing rate of sale
  • Responsible for regular call frequency on assigned retail accounts primarily to sell volume, increase distribution, merchandise, monitor price and shelf space management
  • Increased shelf space and position for Anheuser-Busch products
  • Introduced new brands and packages where appropriate, while securing deals to help both consumer and wholesaler succeed
  • Managed deals from start to finish, by setting up meetings with new accounts and researching which brands are most beneficial for both parties
  • Worked with credit department to resolve credit issues including collecting past due balances
  • Negotiated sponsorship terms and conditions with accounts to market and promote Anheuser-Busch's brands at high volume events
  • Brought in leads for new business by introducing portfolio to previously non-buying accounts.

Education

B.S. in Kinesiology -

Salisbury University, Salisbury, MD
12.2006

Minor: Nutrition

  • Member of Women's Soccer Team and Women's Rugby Club
  • Awarded Dean's List Fall 2006

Skills

  • Regulatory Compliance
  • Needs analysis
  • Sales program creation
  • Account Retention
  • Teamwork
  • Sales Management
  • Account Sales Strategies
  • Customer Relationship Management
  • Consultative Selling
  • Data-driven decision-making
  • Cross-Functional Collaboration
  • Business Development

Other Experience

Community: I Love A Clean San Diego Environmental Beach Cleanup yearly volunteer

References

References Upon Request

Certification

Cicerone Certified

Interests

Reading, Health, Fitness, and Science

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments

  • Collaborated with team of 75 in the development of Stella Perfect Serve Little Italy Event 2023.
  • Collaborated with team of 150 in the development of Barrio Jalisco Music Festival in Downtown San Diego 2023.
  • Winner of 2023 Best Coast Incentive. A national competition based on total growth of sales, gaining new accounts, and overall performance.
  • Achieved Sales Support of the Month award in September 2023.
  • Achieved Sales Rep of the Year 2019
  • Best growth rate trends on Michelob Ultra and best total volume trends in Small Format
    channel in 2019.
  • Achieved Michelob Ultra +1 incentive (Small-Format Channel). A competition based on growing the Michelob Ultra brand throughout territory, gaining 219 points of distribution in a 3-month time period.
  • Achieved Craft distribution incentive (Small-Format Channel). A competition based on growing the distribution of Anheuser-Busch Craft beer portfolio throughout the territory.
  • Achieved Big Wave 6-pack incentive (Small Format Channel). A competition based on growing a specific package throughout territory.

Software

IDiG

Power BI

Salesforce

Microsoft Office

Timeline

High-End Key Account Manager - Anheuser-Busch Sales
03.2020 - 01.2024
Sales Representative - Small Format Chains Sales - Anheuser-Busch Sales
05.2018 - 03.2020
Sales Representative - On Premise Sales - Anheuser-Busch Sales
09.2011 - 05.2018
Salisbury University - B.S. in Kinesiology,

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Stacy Lavery