Stacy Maracle
Sanford/San Diego, CA,ME
Summary
Versatile leader with over 25 years of experience in retail and wellness industries, specializing in driving growth and
team performance. Proven success in transitioning to the fitness sector, excelling in sales, marketing, and community
engagement. Skilled in building strong partnerships and executing effective marketing strategies.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Sales Executive & Key Account Manager
Kinotek
San Diego, CA
09.2023 - Current
- Company Overview: Movement Assessment Technology.
- Top sales performer, exceeding sales goals while maintaining the lowest churn on the team.
- Prospect and qualify high-end
fitness studios to drive B2B sales growth. - Build strong, long-term relationships with decision-makers and key stakeholders, guiding them through consultative sales cycles focused on education, value alignment, and performance outcomes.
- Conduct engaging product demos, both virtually and in person, to showcase Kinotek's technology and highlight business ROI.
- Manage the client onboarding process end-to-end, ensuring successful implementation, data interpretation support, and staff training to maximize platform adoption.
- Collaborate cross-functionally with product and marketing teams to relay market feedback to improve messaging, user experience, and conversion efficiency.
- Maintain detailed activity tracking and pipeline forecasting using CRM tools, ensuring consistent follow-up and visibility across sales stages.
- Represent the brand at industry events, conferences, and fitness/wellness expos to increase visibility and capture warm leads.
- Negotiated contracts and agreements, ensuring mutual satisfaction for both parties.
- Conducted market research to identify new sales opportunities and trends.
Regional Manager
STRIDE Fitness
San Diego, CA
03.2022 - 08.2023
- Managed regional operations for multiple boutique fitness studios to enhance performance.
- Oversaw budget management and resource allocation, achieving operational efficiency.
- Coordinated community outreach events, boosting brand visibility and membership growth.
Community Development /Key Account Manager
American Senior Home Finders
San Diego, CA
09.2020 - 03.2022
- Oversaw comprehensive business and community development to expand services into San Diego County.
- Executed MSA agreements and managed invoicing for communities.
- Developed strategic account plans aligning services with client requirements.
Corporate and Commercial Partnerships and Account Management, Nationwide
Studio SWEAT onDemand
San Diego, CA
04.2018 - 09.2020
- Oversaw Business and Community Development for Corporate and Commercial Client relationships and programs.
- Executed daily sales processes, account management, onboarding, and activations for clients.
- Developed divisions to achieve annual sales goals and budgets alongside new business development.
- Managed execution and distribution of client service agreements and invoicing processes.
- Maintained CRM records for tracking, sales pipelining, and documentation using Salesforce and Zoho.
- Created backend processes for sales, client retention, and account management.
- Represented company at fitness industry trade shows to build partnerships and prospect clients.
- Organized in-studio and on-site demo classes for local client groups.
Director of Operations / Key Account Management
Eastridge Workforce Solutions
Las Vegas, NV
03.2017 - 04.2018
- Oversaw three divisions in Professional Services, generating over $25 million annually.
- Managed daily operations, account management, recruitment, and business development for high performance.
- Served on company Advisory Board to guide strategic direction and support scalable growth.
- Implemented Situational Leadership principles to reinforce company Core Values and culture.
- Developed each division to meet budgetary goals through contract negotiations with large corporations.
- Fostered a culture of opportunity and enrichment within Workforce Recruitment and Management sector.
- Coordinated efforts across Administrative, Healthcare, and Technology & Engineering divisions for synergy.
- Enhanced organizational processes to strengthen foundation for team expansion.
VP Retail Field Operations and New Store Openings
WithMe Inc.
Las Vegas, NV
09.2014 - 03.2017
- Oversaw a team of over 150 Managers, Brand Ambassadors, and Vendor Partners nationwide.
- Executed openings for over 25 smart stores and pop-up shops within 12 months.
- Collaborated with departments on new location launches from concept to opening.
- Developed field policies and procedures to support national growth strategy.
- Cultivated relationships with potential clients through outreach and presentations.
- Analyzed user data to assess success based on conversion rates and customer feedback.
- Partnered with Branding/Marketing Team to maintain consistency in company branding.
- Managed merchandising plans and setup for projects with major retailers.
District Manager / Multi-State
Styles for Less
Las Vegas, NV
02.2011 - 09.2014
- Oversaw 150+ Store Managers and Support Team Members across four states.
- Managed daily operations for all locations within assigned district.
- Supported new store openings and remodels to enhance brand presence.
- Executed internal Sales Program to drive revenue consistency across locations.
- Developed seven Support Managers into Store Managers within 18 months.
- Achieved over $20 million in annual sales with consecutive double-digit growth.
- Reduced district shrink from 2.09% to 1.49% within first year, maintaining low rates.
- Created training materials for new product launches and in-store sales initiatives.
District Visual Manager and Store Opening Expert Across Multiple States, including Corporate Market | Store Manager
The Wet Seal Inc.
10.2000 - 02.2011
Education
Livonia, MI - Business -Finance /Accounting
Schoolcraft College
Livonia, MI01.2003
Skills
- Problem-solving green light thinker
- Account management and onboarding
- Field selling strategy execution
- Data-driven decision-making
- Strategic planning
- Growth strategy execution
- Policy implementation support
- Operational enhancements
- User experience improvement
- Field training program development
- Event management
- Project management
- B2B sales
- CRM software
Certification
- Certified STRIDE Run Coach, 2022
- NASM Stretching and Flexibility Coach, 2025
Timeline
Sales Executive & Key Account Manager
Kinotek
09.2023 - Current
Regional Manager
STRIDE Fitness
03.2022 - 08.2023
Community Development /Key Account Manager
American Senior Home Finders
09.2020 - 03.2022
Corporate and Commercial Partnerships and Account Management, Nationwide
Studio SWEAT onDemand
04.2018 - 09.2020
Director of Operations / Key Account Management
Eastridge Workforce Solutions
03.2017 - 04.2018
VP Retail Field Operations and New Store Openings
WithMe Inc.
09.2014 - 03.2017
District Manager / Multi-State
Styles for Less
02.2011 - 09.2014
District Visual Manager and Store Opening Expert Across Multiple States, including Corporate Market | Store Manager
The Wet Seal Inc.
10.2000 - 02.2011
Livonia, MI - Business -Finance /Accounting
Schoolcraft College
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