Summary
Overview
Work History
Education
Skills
Timeline
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Stacy McIntyre

Boston,MA

Summary

Creative Marketing Project Manager with extensive experience in orchestrating marketing campaigns and managing project lifecycles. Proven track record in driving brand growth through innovative strategies, enhancing customer engagement, and optimizing campaign performance. Recognized for strong leadership, strategic planning, and effective cross-functional collaboration to achieve business objectives. Aiming to leverage expertise in a dynamic environment to further elevate brand presence and market share.

Overview

28
28
years of professional experience

Work History

Senior Marketing Project Manager

Commonwealth Financial Network
Waltham, MA
06.2022 - Current
  • Created, implemented and tracked project plans to ensure deadlines were met.
  • Facilitated the creation of marketing campaigns through coordination with various stakeholders.
  • Coordinated development of promotional brochures, flyers, and ads.
  • Generated monthly summaries of marketing campaign performance metrics.
  • Presented suggestions for design improvements derived from client reviews.
  • Collaborated with copywriters and graphic designers on brand messaging initiatives.
  • Managed creation of marketing materials, collateral and sales support tools.
  • Set specific marketing goals that align with the overall direction and business goals.
  • Managed the design and production of promotional materials, such as websites and brochures.

Product and Brand Marketing Manager

SANTANDER BANK
Boston, MA
01.2015 - Current
  • Manage day-to-day activities of designers and copywriters (team of 8) to ensure digital and print materials align with brand and meet budget requirements for campaigns
  • Manage Search Engine Optimization for owned channels for overall content planning for programs and campaign
  • Develop measurement plans to inform content strategy while continuously testing need to optimize
  • Manage multi-channel content, including digital delivery (social media, web, email, etc.)
  • Manage and execute all Cyber, Privacy and Fraud Risk communications
  • Branch Transformation Lead within Marketing
  • Manage and execute on all brand messaging for Grand Openings and Closings
  • Manage operational legal communications to all impacted customers
  • Lead Marketing in opening a new business model within the Santander brand
  • Lead strategy, planning, and execution
  • Consult with senior leadership and business line managers to implement integrated marketing programs-from concept to deliverables
  • Play critical role in the implementation and launch of a new workflow process tool for campaign management to maintain timelines while meeting risk requirements
  • Manage timelines and deliverables for multi-channel quarterly campaigns including, digital, social, and in-branch communications
  • Provide ongoing strategic and tactical support for assigned business lines
  • Track internal business lines' budgeting and acquisition processes
  • Manage and schedule production of digital and print deliverables for product line and internal clients

Business Development Manager

ALLEN & GERRITSEN
Boston, MA
01.2010 - 01.2015
  • Managed agency RFP process, including team selection, coordination, scheduling, presentation development, fact-checking, proofreading, and delivery
  • Researched new business prospects and provided recommendations to new business leadership
  • Managed and updated all agency case studies for relevance, timeliness, and business impact
  • Coordinated with Public Relations team to ensure agency communications supported business development
  • Regularly pitched story angles geared towards shining light on new business success
  • Collaborated with all departments to ensure agency messaging was succinct when responding to prospective client inquiries
  • Oversaw agency award submission process, from development to submission
  • Agency awards include, Hatch Awards, Media Maven Awards, BBJ Best Places to Work, Ad Age Best Places to Work
  • Managed process for all sponsorship advertisements
  • Supervised New Business Intern to ensure all research and industry updates were complete

Branded Entertainment Associate

ALLEN & GERRITSEN
Boston, MA
01.2010 - 01.2015
  • Selected by leadership to help build A&G's Branded Entertainment group, a first-of-its-kind initiative for the agency
  • Managed all outbound Branded Entertainment proposals
  • Developed and presented case studies for each completed Branded Entertainment project
  • Researched prospective Branded Entertainment partners, and reported findings to senior leadership
  • Managed the editing process for A&G's original branded web series, #afewgoodminutes
  • Coordinated with Public Relations, Media, and Social Media teams to ensure each #afewgoodminutes episode was positioned correctly for audiences

Owner/Director of Product Development

BAG LADIES TEA
Boston, MA
01.1997 - 01.2003
  • My partner and I identified an opportunity to tap into the gift industry by developing a Tea line that made the ideal gift for girlfriends, sisters, mothers, daughters, etc
  • The line is now sold in over 500 retail locations; brick-and-mortar and web
  • Developed and executed business plan
  • Designed product packaging in collaboration with illustrator and production team
  • Created company website
  • Managed all new business strategic efforts

Education

BS - Psychology

SUFFOLK UNIVERSITY
Boston, MA

Certificate Program -

NEW ENGLAND SCHOOL OF ART AND DESIGN
Boston, MA

Certificate Program -

4A's INSTITUTE OF ADVANCED STUDIES
Boston, MA

Skills

  • Management of Creative Team
  • Strategic Planning & Execution
  • Brand Management
  • Culture-building and employee engagement
  • Acquisition and Retention Strategies
  • Privacy and security
  • Creative direction
  • Process improvement
  • Campaign management
  • Product launches
  • Best practices implementation
  • Project scheduling
  • Resource management
  • Brand development
  • SEO activities
  • Project management

Timeline

Senior Marketing Project Manager

Commonwealth Financial Network
06.2022 - Current

Product and Brand Marketing Manager

SANTANDER BANK
01.2015 - Current

Business Development Manager

ALLEN & GERRITSEN
01.2010 - 01.2015

Branded Entertainment Associate

ALLEN & GERRITSEN
01.2010 - 01.2015

Owner/Director of Product Development

BAG LADIES TEA
01.1997 - 01.2003

BS - Psychology

SUFFOLK UNIVERSITY

Certificate Program -

NEW ENGLAND SCHOOL OF ART AND DESIGN

Certificate Program -

4A's INSTITUTE OF ADVANCED STUDIES

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Stacy McIntyre