Stacy Noble
Inglewood,CA
Summary
Experienced Marketing and Communications Leader specializing in entertainment marketing campaigns for multicultural audiences. Proven success in building high-performing teams and implementing effective social strategies that have received industry recognition. Consistently driving social engagement to drive growth in viewership and subscribers.
Overview
18
18
years of professional experience
Work History
EXECUTIVE DIRECTOR, DIGITAL MARKETING
STARZ
Santa Monica, CA
04.2019 - Current
- Architect of Digital Strategy for Starz's Black Audience Programming- including Power Universe, P-Valley and BMF- as Digital Marketing Lead. Direct nternal team of social managers and external agencies in executing marketing campaigns designed to maximize engagement, cultivate passionate fanbases, and drive tune-in to tentpole series.
- Broke internal records for social engagement with Power Book II: Ghost social campaign, using innovative influencer and community management tactics.
- Led Starz' top franchise Power to be the among most social primetime series across broadcast + cable, with innovative social campaign, garnering and average of 50K+ Twitter mentions WoW in season.
- Designed digital strategy for breakthrough series P-Valley, increasing social presence by 1442% YOY and making it Nielsen's #2 most social premium drama of 2020 and 2022.
- Spearhead social marketing shoots with series talent, overseeing shoot logistics, and coordinating creative social concept captures.
SENIOR BRAND MANAGER
BuzzFeed
Los Angeles, CA
01.2017 - 04.2019
- Marketing lead for BuzzFeed's Original Series IP. Established and supervised a team to develop and execute efficient processes and workflows for promotional campaigns. Collaborated with multiple departments to identify and capitalize on brand-building prospects within the series.
- Developed marketing strategy for BuzzFeed's slate of Facebook Watch shows, growing social footprint to over 500K followers within 6 months, and increasing series viewership WoW, resulting in season pickups.
- Oversaw social strategy for BuzzFeed's key franchises, expanding social footprint to 2MM across platforms.
- Oversaw the rollout of BuzzFeed Original Series and Tasty channels on Hulu and Amazon Video, achieving 1M+ monthly views and creating a new revenue stream.
- Launched new BuzzFeed YouTube channels, driving over 300K subscribers in the first week with targeted creative strategy and brand messaging.
Marketing Manager
Anchor Bay Entertainment, A Division of STARZ
Los Angeles, CA
10.2011 - 12.2016
- Successfully managed multi-platform marketing campaigns for The Weinstein Company and Anchor Bay Entertainment.
- Developed comprehensive strategies for marketing limited theatrical releases featuring high profile talent such as Andy Garcia and Channing Tatum.
- Planned and implemented marketing campaigns for a yearly roster of TWC home entertainment titles, such as Iron Lady, It Follows, and The Hateful 8, generating 5M+ in revenue and achieving top rankings on iTunes bestseller charts.
Publicist
Penguin Group, USA
New York
10.2006 - 05.2009
- Managed overall communications strategies for major book launches, including crafting positioning and PR strategies for assigned titles, orchestrating author events and book tours, writing press materials, and cultivating media relationships.
- Oversaw coordination of high-profile book tours with multicultural talent such as Rev Run and Hill Harper. Managed budgets portfolio of 50K+ per campaign.
- Provided end-to-end strategy and support for book launches, including development of marketing materials, press kits, talking points, all book tour-related events, and logistics.
Education
Master of Arts in Communication Management -
University of Southern California
Bachelor of Arts in English -
New York University
Skills
- Digital Marketing
- Social Strategy Creative
- Paid Social
- Brand Development
- Agency Management
- Campaign Execution
- Franchise Management
- Budget Management
- Talent Management
- Campaign Performance Analysis
- Data Interpretation
- Community Engagement
Awards
- 2020 Shorty Awards Best In Television Finalist, P-Valley
- 2021 Webby Honoree in Television & Film Social, Power Book II: Ghost
- 2021 Shorty Award Audience Honor Twitter Activation, Power
Accomplishments
2024 Shorty Award Audience Honor, Multicultural Community Engagement, Power Book II: Ghost
2024 Short Award Silver Honor, Best in Television, Power Book II: Ghost
2021 Webby Honoree in Television & Film Social, Power Book II: Ghost
2021 Shorty Award Audience Honor Twitter Activation, Power
2020 Shorty Awards Best In Television Finalist, P-Valley
Timeline
EXECUTIVE DIRECTOR, DIGITAL MARKETING
STARZ
04.2019 - Current
SENIOR BRAND MANAGER
BuzzFeed
01.2017 - 04.2019
Marketing Manager
Anchor Bay Entertainment, A Division of STARZ
10.2011 - 12.2016
Publicist
Penguin Group, USA
10.2006 - 05.2009
Master of Arts in Communication Management -
University of Southern California
Bachelor of Arts in English -
New York University
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