STACY BEYER RAAP
Asbury,IA
Summary
Dynamic, goal-oriented sales professional with 15+ years of experience driving revenue growth through consultative selling, client retention, and relationship management. Proven success leading teams, expanding market presence, and building long-term partnerships across multiple industries including marketing, events, publishing, and insurance. Recognized for combining strategic thinking with hands-on execution to deliver measurable results and client satisfaction.
Overview
20
20
years of professional experience
Work History
Vice President of Event Planning
CULBIE’S EVENT CENTER
02.2025 - Current
- Partnered with ownership to launch a 9,000sq ft event venue, managing operations, securing bookings, and establishing partnerships with regional businesses.
- Designed and executed sales and marketing campaigns (social, digital, and community outreach) that continue to generate consistent inbound inquiries and repeat clients.
- Build and manage client relationships from initial consultation through contract and post-event follow-up.
- Deliver proposals, pricing models, and ROI-driven presentations to close deals and strengthen partnerships.
- Deliver post-event analysis and performance reporting to guide strategic planning and process improvements.
Founder and Event Director
TRI-STATE WEDDING & BRIAL EXPOS (FKA DBQ BRIDAL EXPOS)
03.2021 - Current
- Founded and scaled a bi-annual bridal expo showcasing 75+ vendors and attracting hundreds of attendees per event.
- Secure sponsorships, vendor contracts, and advertising partnerships to increase revenue and event visibility.
- Negotiate booth pricing, partnership packages, and promotional opportunities with vendors and media partners.
- Build strong relationships across the wedding and event industry, fostering long-term vendor loyalty.
- Direct all event marketing- social media campaigns, vendor outreach, media partnerships, and email marketing to maximize attendance and engagement.
- Manage budgets, contracts, and vendor coordination from concept to completion, ensuring seamless execution.
HR & Communication Manager
STEVE’S ACE HOME & GARDEN
04.2021 - 01.2025
- Increased sales through customer engagement events, brand partnerships, and strategic in-store activations.
- Collaborated with teams to develop campaigns that strengthened community relationships, and boosted revenue.
- Represented the company at community events and trade shows, cultivating strategic partnerships, and elevating brand awareness.
- Led digital marketing efforts, social media campaigns, content calendars, and marketing analytics to strengthen brand visibility.
- Developed and executed comprehensive communication strategies to enhance brand visibility.
- Managed public relations campaigns, fostering positive relationships with media outlets and stakeholders.
Sales Manager/Advertising Sales Executive
TAPONIT
01.2020 - 04.2021
- Advanced from Sales Executive to Manager
- Led a team of Sales Executives selling digital marketing and mobile engagement solutions to small and mid-market businesses.
- Cultivated client loyalty through consultative relationship management, reducing churn and increasing renewals.
- Partnered with executive leadership on sales forecasting, promotional pricing, and client retention strategies.
- Collaborated with clients to design marketing campaigns focused on engagement, retention, and measurable performance.
- Mentored junior sales staff, enhancing skills and promoting professional growth.
- Led sales strategy development, aligning team goals with company objectives.
Personnel Manager, Recruiting & Hiring Manager, Owner/Co-Founder
Platinum Supplemental Insurance | Peak Recruiting, LLC | B&R Consulting
12.2015 - 01.2020
- Built and managed high-performing sales and recruiting teams specializing in insurance and talent acquisition.
- Designed training programs and performance incentives that improved conversion rates and team productivity.
- Negotiated client contracts and led prospecting campaigns that expanded the customer base and boosted revenue.
- Recruited, trained, and coached sales representatives, ensuring compliance, performance, and professional development.
- Developed and implemented recruitment strategies to attract top talent.
Acquisition Manager, Instructional Technology Consultant & Senior Learning Technology Consultant
Great River Technology | Kendall Hunt Publishing | McGraw-Hill Education
02.2006 - 12.2015
- Managed sales territories across higher education, driving adoption of digital and print learning solutions.
- Delivered sales presentations, project consultations, demos, and workshops that increased client acquisition and retention.
- Partnered with internal teams to develop sales materials and campaigns aligned with client goals and market trends.
- Performed market research and competitive analysis to identify opportunities, inform sales strategies, and optimize account performance.
- Developed and implemented acquisition strategies to enhance market share and profitability.
- Led cross-functional teams in identifying and evaluating potential acquisition targets.
Education
Bachelor of Arts - Communication, Public Relations, and Legal Studies
Loras College
Dubuque, IA05-2001
Skills
- B2B and B2C Sales
- Business Development
- Account Management
- Client Acquisition & Retention
- Strategic Partnerships
- Revenue Forecasting
- Cross-Functional Collaboration
- Contract Negotiation
- Territory Expansion
- CRM & Pipeline Management
Timeline
Vice President of Event Planning
CULBIE’S EVENT CENTER
02.2025 - Current
HR & Communication Manager
STEVE’S ACE HOME & GARDEN
04.2021 - 01.2025
Founder and Event Director
TRI-STATE WEDDING & BRIAL EXPOS (FKA DBQ BRIDAL EXPOS)
03.2021 - Current
Sales Manager/Advertising Sales Executive
TAPONIT
01.2020 - 04.2021
Personnel Manager, Recruiting & Hiring Manager, Owner/Co-Founder
Platinum Supplemental Insurance | Peak Recruiting, LLC | B&R Consulting
12.2015 - 01.2020
Acquisition Manager, Instructional Technology Consultant & Senior Learning Technology Consultant
Great River Technology | Kendall Hunt Publishing | McGraw-Hill Education
02.2006 - 12.2015
Bachelor of Arts - Communication, Public Relations, and Legal Studies
Loras College