Summary
Work History
Education
Skills
Timeline
Websites
Awards
Overview
Generic

Stacy Reder

Lawrence,KS

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits and increasing market share. Prepared to bring 10+ years of progressive experience to make lasting impact on company and customer success.

Work History

Marketing Manager, Customer Base

Boost Mobile
02.2021 - Current
  • Directed the development of integrated marketing strategy, alignment and execution of programs to drive increased revenue and loyalty.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Improved customer loyalty and revenue by implementing effective email marketing campaigns and personalized offers.
  • Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Performed market segmentations, targeting and positioning for each product line.

Brand Manager, Therapeutic Products (Companion Animal)

Hill's Pet Nutrition
06.2012 - 02.2021
  • Developed and executed strategy and program execution for the category of assigned therapeutic products.
  • Boosted product sales with innovative promotional strategies and attractive packaging designs.
  • Conducted market research to identify key trends, ensuring the brand remained competitive in its industry.
  • Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
  • Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
  • Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
  • Established performance metrics to evaluate campaign success, making data-driven adjustments as needed to optimize results.
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
  • Consulted with product development teams to enhance products based on customer interest data.

Marketing Manager, Acquisition & Base Management

Sprint
12.2005 - 06.2012
  • Developed programs and campaigns to drive new customer acquisition and customer loyalty.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
  • Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
  • Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
  • Performed market segmentations, targeting and positioning for each product line.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.

Education

Masters Business Administration - Business Administration -

University of Kansas
Lawrence, KS

Bachelor of Science - Business Administration -

University of Kansas
Lawrence, KS

Skills

  • Omni Channel Marketing
  • Digital Marketing
  • Competitor Analysis
  • Marketing Analytics
  • Brand-Building Strategies
  • Project Management
  • Customer Segmentation

Timeline

Marketing Manager, Customer Base

Boost Mobile
02.2021 - Current

Brand Manager, Therapeutic Products (Companion Animal)

Hill's Pet Nutrition
06.2012 - 02.2021

Marketing Manager, Acquisition & Base Management

Sprint
12.2005 - 06.2012

Masters Business Administration - Business Administration -

University of Kansas

Bachelor of Science - Business Administration -

University of Kansas

Awards

  • Golden Maestro Award Chairman's You Can Make A Difference Award (US Award for Best Campaign or Program)
  • You Can Make a Difference Most Valuable Partner (Sales Team Granted Award Granted for Partnership)
  • VIP Award - Development of an Impactful Program to Drive Improvement to an Existing Systems Process Utilized by Rep's

Overview

18
18
years of professional experience

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Stacy Reder