Stacy Sullivan

Marketing Team & Budget Management

· Managed a $2.5M marketing budget from vendors, achieving a 15% year-over-year growth while maintaining strict budget adherence.

· Lead and develop a team of 5 marketing professionals.

Brand Development

· Lead the comprehensive development of Chefs’ Warehouse protein brands, with a primary focus on Allen Brothers. To ensure authenticity in my marketing approach, I immersed myself in the protein and meat category, becoming highly knowledgeable about the products. This hands-on understanding allowed me to create informed, effective strategies that aligned closely with both brand goals and operational realities.

· Spearhead brand creation, collaborating with legal on trademarks, designing logos, and crafting brand stories.

· Partner with product teams on sourcing and producing content including promotional videos, and brand stories.

Content Creation & Direction

· Direct content team and strategy and creation across all platforms.

· Lead content shoots featuring high-profile chefs, premium product categories, and local sales initiatives.

· Conduct in person interviews with customers, vendors, employees, and board members to use in all forms or marketing.

Event Leadership

· Organize and manage 15+ annual Chefs Warehouse food shows with 200+ booths and thousands of attendees for each event.

· Oversaw a $800K investment as lead manager for the National Restaurant Association 4-day event booth.

· Direct customer appreciation events and trade show operations.

· Assist the chief of staff in planning executive C suite board of director events

· Develop all marketing materials to effectively promote the event and maximize customer attendance.

Digital Marketing

· Created social media strategies and marketing plans in collaboration with vendors and sales teams.

· Engaged customers across social channels and developed website content to drive product sales.

· Led email communications for customer and vendor outreach.

Vendor Management

· Developed tailored marketing campaigns for 100+ vendors, promoting brands via social media, website merchandising, events, and printed materials.

· Served as primary point of contact for protein vendors, managing all business and marketing needs.

Writing & Creative Communication

· Authored social media posts, website content, and social bios to effectively convey company identity.

· Delivered creative writing to enhance brand messaging.

• Lead and manage a small team, overseeing all event operations from pre-planning and RSVP coordination to setup and breakdown.
• Forecast event expenses and revenue, coordinate with vendors and sales teams, and manage timelines to ensure seamless execution.
• Direct digital marketing initiatives, including social media management, email campaigns, and website content updates.
• Oversee vendor marketing agreements and partnerships.
• Spearheaded digital event execution during the COVID-19 pandemic.
• Developed and implemented marketing campaigns for new B2C home delivery services during COVID-19.

• Awarded Employee of the Quarter, Q3 2019.
• Managed end-to-end event operations, including pre-event planning, RSVP coordination, event setup, breakdown, and onsite registration for events with up to 5,000 attendees.
• Developed and maintained sales collateral such as swag, brochures, sell sheets, and other printed and digital marketing materials.
• Led all phases of culinary catalog development from initial concept through final production.
• Supported digital marketing initiatives, including social media management, email campaigns, and website content updates.
• Oversaw all donation request processes to ensure alignment with company objectives.

• Company Overview: Print Circulation Agency
• Promoted from Marketing Coordinator to Assistant Circulation Manager.
• Led communication between internal teams and external stakeholders to drive successful campaign outcomes.
• Facilitated weekly meetings to monitor progress and ensure timely delivery of project milestones.
• Conducted printer evaluations to assess capabilities and alignment with project requirements.
• Maintained project calendars, tracking deadlines and scheduling recurring tasks.
• Generated end-of-month client reports to evaluate goal achievement and identify opportunities for improvement.

• Company Overview: Achievements / tasks
• Fostered an engaged online community in collaboration with account teams and strategists.
• Prepared detailed client contact reports, capturing next steps, expectations, timelines, and deliverables.
• Monitored budget flow and spending to ensure accurate financial tracking and adherence to annual budgets.
• Entered estimates into the system for internal tracking and external billing purposes.