Stacy Taylor Scheelk
Results-Driven Marketer | Brand Development | Top Tier Sales Closer
Shawnee,KS
Summary
With over 25 years of experience in business development, known for outstanding networking abilities and sound business acumen. Stays ahead of trends and evolves with change. Excels in crafting and executing strategic initiatives to elevate brand presence, drive organizational growth, exceed sales goals, expand into new markets, and foster long-term business relationships. Innovative approach and leadership skills consistently lead teams to achieve performance goals and gain a competitive advantage. Involved in every phase of the consumer experience, from managing multiple projects to creative idea generation, brand representation, asset management, persuasive sales, coaching and mentoring teams, and fostering strategic partnerships with community stakeholders. Immediate credibility with individuals through experience, presentation skills, communication abilities, and empathy. Visionary in business development with extensive marketing experience, successfully overseeing creative agencies, analytics, and large experiential events. Consistently delivers innovative and out-of-the-box solutions to drive success.
Overview
24
24
years of professional experience
Work History
Brand Development | Marketing
Simply Stated Consulting, LLC
04.2013 - Current
- Marketing / Brand work has included Scandia Down, Nike, Vera Bradley, KC Monarchs Baseball
- Brand health and voice analysis, to include written, visual, tone, BTB and BTC implementation across all channels
- Event / Sponsorship work has included Epic Roadshow Productions, Daytona Jeep Week, FIFA KC
- PR, sponsorship / partnership negotiation, media buys, workforce management, event logistics, OOH campaign rollout
Senior Director, Property Operations | Business Development
Pace Properties
11.2023 - 07.2024
- Pace Properties acquired the asset management service agreement. See Legacy Development.
Senior Director | Operations and Business Development
Legacy Development
04.2013 - 11.2023
- Spearhead new business, operations, revenue generation, marketing, asset management for Legacy Development’s portfolio’s growth initiatives, direct operational oversight of 4Million+ square feet - resulting in 30% increase in revenue & over 40% expansion of market share over 5 years.
- Mastering portfolio deals with precision / persuasion over multiple discipline projects, consistently exceeding KPIs.
- Direct charge of portfolio performance, ancillary income streams, annual budgeting, ROI analysis, & CapEX spend.
- Pioneered meetings, pitches, and negotiations for national partnerships, managing comprehensive RFP processes and contract negotiations with clients placing our portfolio at top of mind for new business.
- Ability to work collaboratively with a diverse range of stakeholders, including government officials, business leaders, and community organizations, including EDC, Chamber(s), CVB(s), leading to the retention of major accounts and acquisition of new development.
- Defined and developed the program strategy and project structure for community development initiatives for the portfolio through collaboration with cross-functional teams of marketing, operations, sales, accounting, and city planning.
- Framed and managed strategic projects and initiatives end to end, within budget and on time, with ROI analysis.
- Led the development, proposal process, and execution of sales initiatives, including retailers, local and national businesses, construction partners, and local government entities.
- Negotiated all service agreements and nurtured relationships with third-party contractors, including advertising, creative, landscaping, private security, event execution, maintenance.
- Reported P&L progress, status updates, and sales directly to lenders/owners, board of directors. Identified needs and successes and pivoted teams as necessary.
- Represent portfolio at industry conferences, idea exchanges and summits and assume leadership roles in local municipalities to invest in local tourism, sales tax initiatives, and development as the agent of the brokerage.
- Grew talent pool by actively recruiting top-tier candidates from diverse backgrounds while implementing robust training programs for skill development across all levels of teams.
Regional Director – Brand Development, SCMD
CBL & Associates Properties
03.2008 - 03.2013
- Developed new business opportunities and local municipality relationships throughout region, reporting to ownership.
- Managed sponsorship sales programs for properties within region, covering territories from Mississippi to California.
- Collaborated, trained, and mentored field teams to create, execute, and surpass annual budgets in all market properties.
- Delivered sales presentations at both regional and national levels, ensuring client alignment and goals were achieved.
- Led extensive market outreach through relationship building, creative development, and presentations.
Senior Marketing Director, CMD
CBL & Associates Properties
11.2005 - 03.2008
- Identified and developed new business opportunities with both new and existing clients, driving company growth.
- Managed internal PR, local interviews, events, media placements, to enhance brand visibility.
- Accountable for ROI on expenditures, managing pipeline activities that result in exceeding revenue goals.
Marketing Director
Copaken White and Blitt
03.2001 - 11.2005
- President of Merchant Association, streamlined meetings, budgets, and campaigns.
- Managed the annual advertising budget, including media buys and printed collateral.
Education
Bachelor of Science - Minor in Marketing
Pittsburg State University
Pittsburg, KSProfessional Outreach
- Village West Association of Wyandotte County, President, 01/01/17 - 24
- Visit KCK Convention & Visitors Bureau, Chairman of the Board, 01/01/23 - 24
- Visit KCK Convention & Visitors Bureau, Vice Chair, 01/01/22 - 23
- FIFA World Cup 2026 Readiness Task Force, KCK Mayor Garner’s Appointee, 01/01/24
- Bra Couture KC, Board Member, 04/01/19, present
Timeline
Senior Director, Property Operations | Business Development
Pace Properties
11.2023 - 07.2024
Brand Development | Marketing
Simply Stated Consulting, LLC
04.2013 - Current
Senior Director | Operations and Business Development
Legacy Development
04.2013 - 11.2023
Regional Director – Brand Development, SCMD
CBL & Associates Properties
03.2008 - 03.2013
Senior Marketing Director, CMD
CBL & Associates Properties
11.2005 - 03.2008
Marketing Director
Copaken White and Blitt
03.2001 - 11.2005
Bachelor of Science - Minor in Marketing
Pittsburg State University
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