Summary
Overview
Work History
Education
Skills
Technical Skills
Certification
Timeline
Generic

Stacy Brinegar

Ashland,MA

Summary

Experienced marketing professional with a strong background in content creation and editing, blog management, and persona-based campaigns. Focused on customer-first marketing creating seamless, engaging journeys through purposeful content. Skilled in long and short form content, SEO, social and web content, lead generation, and cross-functional collaboration. Adept at turning complex technical research—especially in AI/ML, GenAI, and Agentic AI—into clear, targeted marketing assets. Focused on brand consistency, storytelling, and Agile working styles.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Senior Content Specialist - Global Marketing

IDC
01.2021 - 05.2025
  • Created highly technical, research-based content including eBooks, whitepapers, guides, one-sheets, case studies, blog posts, social media posts, landing pages, emails, and video scripts.
  • Collaborated cross-functionally with graphic designers, lead gen specialists, product marketers, marketing strategists, and executive marketing leadership to develop, maintain and execute persona-driven, omnichannel marketing campaigns.
  • Managed and edited the IDC blog with a focus on calendar management, editorial quality, SEO and keyword strategy, and ghost wrote for analysts.
  • Partnered with industry-leading IDC analysts to produce both gated and non-gated marketing assets derived from research findings and thought leadership on cutting edge technical topics.
  • Reviewed complex technical research, data, and analytics to create compelling, digestible marketing materials to support a customer-first journey from first touch, to MQL stages, through to conversion.
  • Prioritized the customer journey and created relevant touchpoints across all content, with a strong focus on consistency, continuity, and brand alignment.
  • Developed content for top, middle and bottom of funnel on key technology and business topics for IDC including Digital Business (Future of X), Sustainability, Digital Consumer, Global Datasphere, IoT, C-Suite Tech Agenda, Futurescape Predictions, AI/ML, Generative AI, and Agentic AI.

Content Marketing Specialist

IDC
05.2019 - 01.2021
    • Co-edited the IDC blog, overseeing content strategy, editorial quality, and publishing cadence to drive engagement.
    • Created marketing content including eBooks, whitepapers, guides, one-sheets, landing pages, social media posts, and email campaigns.
    • Collaborated with the Demand Generation team to develop assets that showcased IDC products, product lines, and thought leadership to targeted audiences.
    • Contributed to an annual Fact Sheet initiative, working within a 3-person team to create and edit one-sheets for hundreds of IDC research products, ensuring consistency, clarity, and brand alignment.

Marketing and Operations Manager

AXIOM Learning Solutions
10.2013 - 04.2019
  • Served as Head of Marketing at AXIOM, partnering with the executive team to define and execute long-term marketing strategies and goals.
  • Led content development across multiple channels including social media, blogs, web content, published articles, marketing collateral, and event materials.
  • Managed AXIOM's website and SEO strategy, writing and editing content focused on Learning & Development and company news to boost visibility and engagement.
  • Created and executed client-facing campaigns to enhance brand awareness and market positioning.
  • Oversaw and strengthened company branding efforts across all touchpoints, ensuring a consistent and professional identity.
  • Contributed to internal processes including recruiting, partner outreach, policy development, and company event planning.

Development Training Specialist

The MathWorks, Inc.
02.2008 - 04.2013
    • Led end-to-end project management for MathWorks' Adjunct Program, overseeing the planning, execution, and evaluation of internal training initiatives—including workshops, symposia, book clubs, and large-scale presentations—for a developer audience of 1,300+.
    • Developed and maintained cross-functional training content by analyzing feedback, attendance trends, and industry benchmarks to ensure high-quality, relevant programming aligned with evolving technical needs.
    • Managed vendor relationships and global training logistics, serving as the primary liaison for 20–25 externally contracted courses annually, including international sessions in the UK and India, from contract negotiation through delivery and evaluation.

Inside Sales and Marketing Representative

GlassHouse Technologies
04.2007 - 12.2008
  • Handled all inside sales duties, including cold calls, warm leads, direct mailing initiatives, email campaigns and follow-up.
  • Assisted marketing manager in all initiatives including press releases, internal marketing and sales enablement material.

Senior Sales Representative

Jones and Bartlett Publishers
12.2003 - 02.2006
  • Responsible for selling Life Science text books into a select group of 100+ colleges and universities throughout the country.

News Staff Writer

MetroWest Daily News
08.2000 - 12.2003
  • Responsible for two multiple source news articles per day through the assigned towns on Hopedale, Upton and Mendon, MA.
  • Responsible for one long-form Sunday feature per week. Success with cultivating relationships with sources including residents of the town, school officials, town officials, volunteer board members, police and fire personnel.

Education

Bachelor of Arts - Linguistics

University of Massachusetts - Amherst
Amherst, MA
05-2000

Skills

  • Content Strategy & Creation
  • Cross-Functional Collaboration
  • Marketing Campaign Execution
  • Editorial Leadership & Brand Voice
  • Project & Program Management

Technical Skills

Marketo

Canva

WordPress

SEMrush

Adobe

MS Office

Sprout Social

Hubspot



Certification

  • Agile Marketing Foundations - 2024
  • Certified Professional in Training Management (CPTM) - 2017
  • Instructional Techniques for New Instructors - 2011
  • Instructional Design for New Designers - 2012


Timeline

Senior Content Specialist - Global Marketing

IDC
01.2021 - 05.2025

Content Marketing Specialist

IDC
05.2019 - 01.2021

Marketing and Operations Manager

AXIOM Learning Solutions
10.2013 - 04.2019

Development Training Specialist

The MathWorks, Inc.
02.2008 - 04.2013

Inside Sales and Marketing Representative

GlassHouse Technologies
04.2007 - 12.2008

Senior Sales Representative

Jones and Bartlett Publishers
12.2003 - 02.2006

News Staff Writer

MetroWest Daily News
08.2000 - 12.2003

Bachelor of Arts - Linguistics

University of Massachusetts - Amherst

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Stacy Brinegar