Stacy L. Perlman

• Developed and implemented a comprehensive marketing plan to create awareness and drive growth for Sopheon “Innovation Ops” initiative.
• Created lead generation nurture and demand generation campaigns to enhance product marketing campaign funnels with designated content at each stage to enhance the sales cycle.
• Worked closely with the Global Sales Leaders to support the sales cycle by providing them with customer case studies, analyst reviews and competitive analysts.
• Problem-solved with marketing operations on optimizing HubSpot and Salesforce to understand sales cycles for each product.
• Managed Sopheon partners to ensure sponsorships goals were met and ROI achieved.
• Collaborate with the product marketing team to enhance efforts through partners and support webinar growth campaigns.
• Worked with Chief Evangelist on analyst updates and reviews, thought-leadership speaking opportunities within partners and vendors.
• Tracked and measured campaign effectiveness, providing weekly and quarterly performance with ROI reports at Global Sales Meetings.
• Responsible for content syndication globally though multiple vendors to supply BDRs and AEs with leads.
• Managed digital marketing campaigns with key stakeholders for SEO, SEM, and social media.
• Worked within a designated budget while providing ROI for each campaign.
• Conducted market research to identify new opportunities and inform strategic decisions relating to SAAS and Enterprise software.
• Lead the creation of IOPs marketing materials including web content collaborating with the design team for high-quality output.

Responsible for all aspects of strategic marketing initiatives for SAAS Clients including but not limited to the following:

• Developed marketing strategies based on corporate objectives and market trends for SAAS products.
• Strategically devised customer approaches, meeting sales objectives and capitalizing on emerging opportunities.
• Significant experience in partnering with Sales to find effective and efficient ways to drive pipeline.
• Recommended product changes to enhance customer interest and maximize sales.
• Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
• Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content.
• Executed updated marketing plans to increase branding exposure, customer traffic and sales.
• Strategically devised customer approaches, meeting sales objectives and capitalizing on emerging opportunities.
• Collaborated with Sales Executives to coordinate strategic marketing activities.
• Created marketing policies and procedures, evaluating and revising to maximize team efforts.
• Develop product positioning and messaging and ensure adherence through all marketing communications, corporate communications, sales and support channels.
• Create, manage and implement GTM plans to support product road-maps, including product launch, product enhancements, migrations and end-of-life; ensure GTM plans support sales objectives and other KPIs.
• Closely monitor and analyze competitors and their activity; create sales tools and other communications to position customers against any competitive threat/value proposition.
• Conceptualize and develop thought leadership and content marketing assets to increase product awareness and reputation: whitepapers, eBooks, articles, blog posts, info graphics, case studies, corporate videos and all lead generation materials including Google Ads, LinkedIn.

• Directly responsible for providing marketing strategy for Princeton eCom’s SAAS bill payment platform.
• Created new sales training materials and SWOT analysis insights for better competitive strategy for sales pitches.
• Analyzing current marketing strategies and implementing changes while streamlining marketing process to realize cost savings across the department while adding a new creative team to redevelop corporate image and brand.
• Launched a completely new brand identity that highlighted the company’s value proposition and created a valid appropriation within the marketplace.
• Developed initiative to drive customers to online usage and paper statements, increasing banks adoption rates between 50-62% in the first quarter of market launch with promotion.
• Directly assisted VP of Sales to grow the portfolio from $24m to over $88m while retaining over 93% of the client base.

• Directly responsible for providing the Risk Management Core Business Product Management Team with marketing strategy .
• Launched the “drive to web” campaign moving $90 million dollars of revenue from a Desktop CD product to dnb.com.
• Developed, managed, and implemented marketing strategy for the Business Information Report while decreased failing daily run-rate by 6% during initial product launch and grew to 11%.
• Implemented consumer online sweepstakes titled, “Get On the Fast Track & Decide with Confidence” which increased transaction run-rate by 6%.