Stan Pillman
New York,NY
Summary
Empathetic and empowering leader who goes above and beyond for team members, serving as a mentor with a focus on well-being, professional development, and career progression. Operations-focused executive who values holistically evaluating organizations, applying expertise to drive revenue improvements, resolving problems, strengthening operations, and training sales professionals on digital selling techniques and strategies.
Overview
17
17
years of professional experience
Work History
Vice President, Digital Operations & Monetization
MEDIACO INC
01.2020 - 01.2023
- Hired to conduct digital analysis, recommend improvements and create custom strategies
- Advised leadership on process improvements before being moved to an executive leadership role
- Forged trusting relationships with 20-25 team members and integrated into the existing team as a hands-on and motivational leader, fostering a culture of accountability and growth
- Oversaw $6M operating budget, negotiated contracts, and vetted new vendors
- Revitalized strategies to generate revenue growth
- Resolved ongoing issues related to fees, structures, costs, sales campaigns, revenue and financial reporting
- Demonstrated strong ability to analyze data and creatively conceptualize how to increase sales based on market conditions.
Chief Media Officer & Digital Monetization
HYPOXICO
01.2017 - 01.2020
- Created and executed a digital operations strategy to increase e-commerce sales and commercial sales
- Delivered marketing policies, brand management, budgets, public relations, strategies, and operations to maximize online sales and increase brand awareness
- Utilized social media to grow reach and distribute content
- Updated e-commerce structure, generating the highest growth and sales from platform in company history
- Transitioned to commercial sales after mastering individual sales, engaging with professional athletes and professional entities to sell packages
- Executed federal RFP process to secure major deals
- Defined and delivered competitor's strategy to improve reputation regarding false claims.
Owner | Consultant
STAN PILLMAN CONSULTING
01.2015 - 01.2020
- Offer subject matter consultations to clients on digital operations, digital marketing, sales processes, e-commerce operations, and website development
- Built extensive portfolio of B2B and B2C clients
- Trained and guided staff members in business development, branding, sales, and marketing strategies.
Director of Strategic Partnerships, CBS Altitude Group
CBS CORPORATION
01.2015 - 01.2016
- Defined and steered digital strategy for 150+ TV, radio, sports, music, and live event websites with 44 million monthly unique users and 16 million mobile users
- Supervised digital media directors in executing local strategy across 13 US markets with 67 websites
- Maximized digital channel revenue with cross-functional collaboration, monthly product launches, and weekly analytics
- Negotiated with third-party vendors and content partners to improve reach, engagement, and digital offerings.
Field Operations Manager, CBS Local
CBS CORPORATION
01.2012 - 01.2015
- Drove digital product releases and implemented station's first social media accounts and strategy to position brand in key markets
- Partnered with on-air staff to utilize website and monetize assets, creating more sales opportunities
- Coordinated with sales, marketing, and promotional teams to determine new ways to monetize website
- Recruited, trained, and oversaw web development team
- Redesigned websites to increase revenue and track client web behaviors for more accurate targeting.
Executive Digital Manager, CBS TV and Radio
CBS CORPORATION
01.2008 - 01.2012
- Thrived in entry-level role while learning how to create digital strategies in alignment with sales and promotions to expand audiences, making lasting impact as a highly capable and trusted professional
- Served as trendsetter in monetizing web assets and defining SEO strategy ahead of the curve
- Offered insight and recommendations for on-air production, including story development, research, logistics, and interviews
- Strategized first social networking marketing plan for news and social media outlets.
Assistant Producer, CBS Radio
CBS CORPORATION
01.2006 - 01.2008
- Covered Obama's Inauguration
- Covered Chicago Bears 2006 Super Bowl
- Conceptualized Digital Content Playbook.
Education
Bachelor Of Arts, Broadcast Radio And Television -
University Of Montana
Missoula, MontanaSkills
- Monetization
- Revenue
- Digital Media
- Digital Playbooks
- Analytics
- SEO
- SEM
- SMM
- Comscore
- Salesforce
- WordPress
- Magento
- Photoshop
- Adobe
- Microsoft Office Suite
- Google Data Studio
- Google Business Suite
- ClickUp
- Monday
- AWS
- CMS
- Pixel
- Facebook Ads
- Common Operating Systems
- Software Proficiency
- Technical Writing
- Project Management
- Data Analysis
- Multiple CRMs
- Multiple CMSs
- Budget Planning
- Risk Management
- PM Tools
- Agile Methodology
- Product Management
- Adobe Products
- Social Media Platforms
- Paid Marketing
- Ad Buys
- PR Buys & Analysis
Websites
Marketing Objectives
- NTR Growth & Management
- Creative Vision Alignment
Personal Information
Title: DIGITAL OPERATIONS & MONETIZATION EXECUTIVE
Timeline
Vice President, Digital Operations & Monetization
MEDIACO INC
01.2020 - 01.2023
Chief Media Officer & Digital Monetization
HYPOXICO
01.2017 - 01.2020
Owner | Consultant
STAN PILLMAN CONSULTING
01.2015 - 01.2020
Director of Strategic Partnerships, CBS Altitude Group
CBS CORPORATION
01.2015 - 01.2016
Field Operations Manager, CBS Local
CBS CORPORATION
01.2012 - 01.2015
Executive Digital Manager, CBS TV and Radio
CBS CORPORATION
01.2008 - 01.2012
Assistant Producer, CBS Radio
CBS CORPORATION
01.2006 - 01.2008
Bachelor Of Arts, Broadcast Radio And Television -
University Of Montana
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