STAN POULOS
New York,NY
Summary
THE WORK MUST BE CREATIVE, BUT THE WORK MUST WORK.
Knowledgeable Creative Director with a strong background in leading creative teams to produce compelling visual content. Expertise in brand development, campaign strategy, and innovative design concepts, contributing to successful project completions. Demonstrated proficiency in fostering team collaboration and driving creative excellence.
Overview
26
26
years of professional experience
Work History
Creative Director // Creative Strategist
Freelance
New York
07.2022 - Current
- CURRENT & PREVIOUS | CrowdPharm + Publicis Health + CoLab + UNITY Screen + The UN Refugee Agency
- KEY ACHIEVEMENTS
- + Digital campaigns launched: ABRYSVO + COMIRNATY + Oncology therapy for Pfizer brands at CoLab
- + Redband Getinge Advanta V12 vascular stents
- + Implement best practices for UX + CX design
- + New business development, tactical strategies, creative concepts, and pitch decks
- + Develop creative concepts and tactical strategies for launch of new products or rebranding
- + New business development, strategies, and creative concepts
- + Developed a humanitarian support campaign for Ukraine
- PRODUCTS & THERAPIES: Vaccines + Oncology + Diagnostics for prenatal DNA sequencing + Medical Devices
VP Creative Director
Invivo Brands
New York
12.2021 - 01.2022
- KEY ACHIEVEMENTS
- + Creative lead on BAYER for Aleve + Bayer Aspirin + Miralax (HCP & Patient)
- + Implement best practices for website design, email marketing, paid media, print & social
- + New business development
- ACCOUNTS: BAYER
Creative Director
Saatchi & Saatchi Wellness
New York
11.2020 - 12.2021
- KEY ACHIEVEMENTS
- + Launch of a new patient program for IMBRUVICA an oral oncology therapy
- + Developed Visual Identity (Patient & HCP) websites, video, CRM, IVA’s, print & paid media and overall branding
- + Implement best practices for UX + CX design, digital marketing, email marketing
- + Planned & directed COVID safe “virtual shoots”
- + Drove patient enrollment by 100 days from launch & “exceeded goal”
- + 14% ~ organic growth by Q3 of 2021
- + 240% ~ organic growth in 2022 SOW
- + 4 new business pitches to date
- ACCOUNTS: Abbvie + Janssen + pharmacyclics
- PRODUCTS & THERAPIES: CLL/SLL + MCL + CML + WM + MZL + cGVHD
Creative Director // Creative Strategist
Freelance
New York
07.2019 - 11.2020
- COMPANIES | LiveWorld + Evoke Group + FCB + eNOVA + EVS Systems + Riba Foods + U.S. Department of Veterans Affairs
- KEY ACHIEVEMENTS
- + New business development, tactical strategies, creative concepts, and pitch presentations
- + Develop tactical strategies and creative concepts for a new pharmaceutical product launch
- + New business development and creative strategies for technology companies
- + UX + CX design for a technology company
- + Navigating Dementia Campaign for Mount Sinai wins PR Daily’s Social Media & Digital Awards
- + Directed 3 COVID-19 awareness videos & social media tactics for Governor Cuomo’s Mask Up America campaign
VP Creative Director
Ogilvy Health
New York
03.2018 - 07.2019
- KEY ACHIEVEMENTS
- + Redesign Rubraca campaign (Patient & HCP) for women with recurrent ovarian cancer & the “first” TV spot
- + 7 new business pitches and 3 major wins
- + 145% ~ organic growth for Clovis oncology
- + Implement best practices for UX + CX design, digital marketing, websites, IVA’s, paid media, and overall branding
- ACCOUNTS: Clovis + Janssen + Sanofi + Biogen + BMS + ViiV + Takeda + Zoetis + Genentech + Novartis
- PRODUCTS & THERAPIES: Ovarian Cancer + Prostate Cancer + CML + Multiple Myeloma + HIV + Allergic Asthma
VP Associate Creative Director
TBWA\WORLDHEALTH
New York
11.2014 - 12.2017
- KEY ACHIEVEMENTS
- + 200% organic growth for Merck pharmaceutical business to 7.5mm
- + 3 years 3 major new business wins, pitches, and bids for new accounts
- + Launched 2 portfolios of biologics in global & US markets for HCP, Patient, and Unbranded Campaigns
- + >> one immunology portfolio with 3 brands >> one oncology portfolio with 3 brands
- + Launch for KEYTRUDA (Patient & HCP)
- + UX design lead for websites, IVA’s, digital marketing, email marketing, Interactive displays at congress
- + Integrated campaigns, video & content development and developed TBWA\WorldHealth brand identity
- ACCOUNTS: Merck + BAYER + Genentech + Illumina + VaxServe + AMGEN + Teva + Gilead Sciences
- PRODUCTS & THERAPIES: Oncology + Immunology + Vaccines + Biologics + Immunotherapy
Creative Director & Founder
Fingerprint NY Inc.
New York
01.2006 - 11.2014
- KEY ACHIEVEMENTS
- + Launch NYC Logistics in B2B markets, Tradeshow, CRM, Integrated campaigns, TV, and video content
- + Created branding, identity, and digital presence for 20 physicians in specialized practices
- + Launch a new mobile application, Facebook Store for Marc Ecko as WE ARE UNLIMITED campaign
- + Established UX design best practices for websites, email marketing, and overall branding
- + Grew client business on average twofold
- ACCOUNTS: SunCom Wireless + Children’s Eye Foundation + Fashion Institute + McGraw Hill + The Global Marketer
Creative Director
Margotees / Fertitta & partners
New York
03.2005 - 01.2006
- KEY ACHIEVEMENTS
- + Developed a business unit focused on direct & digital that was purchased by MDC Partners and refounded with KBS
- + Creative lead for all digital & direct initiatives for SunCom Wireless
- + Implement best practices for UX + CX design and best practices for email marketing
- + Set strategic direction, execute creative across agency accounts, and client relationships
- + Pitch new business opportunities
- ACCOUNTS: SunCom Wireless + Children’s Eye Foundation + Fashion Institute + McGraw Hill + The Global Marketer
VP Group Creative Director
Grey | G2 digital & direct | GREY Direct
New York
01.2000 - 02.2002
- KEY ACHIEVEMENTS
- + Major new business wins include BellSouth + Aetna Medicare Advantage + Chase Manhattan Bank
- + Repositioned and developed new branding for BellSouth across 6 lines of business
- + Drove ROI on 20mm resulting in 3:1 for consumer products to 12:1 for business to business
- + Delivered results for BellSouth measuring 29% in revenue growth
- + Led diverse cross-functional teams, print, digital marketing, email marketing
- + Staffed 25-30 direct reports in in-house studio in NY and Atlanta
- + Developed NEW G2 brand identity, office design, and internal-external communications (US + Global)
- ACCOUNTS: BellSouth Consumer Products + BellSouth Business Products + ARICEPT + SPIRIVA + Gerber Life Insurance
- Aetna Health Plans + Microsoft + Brown & Williamson + Audi of America + Dun & Bradstreet + Lexmark Printers
- GE Investments + NetBank + quick & Reilly + Chase Manhattan Retail Banking + Chase Card Service + 3M
- PROMOTIONS: Art Supervisor + Associate Creative Director + VP Associate Creative Director + VP Group Creative Director
Education
Graduate | BFA - Advertising & Graphic Design
School of Visual Arts
Skills
- Creative team leadership
- Strategic thinking
- Concept development
- Visual storytelling
- Social media strategy
- Advertising campaigns
- Campaign development
- Photography direction
- Design leadership
- Cross-functional collaboration
- Web design
- Motion graphics
Websites
Accomplishments
Awards & Distinctions
+ PR Daily Social & Digital Community Engagement
+ ECHO
+ ICON AWARD – SILVER & BRONZE
+ ADWEEKS TECHNOLOGY MARKETING
+ CAPLES 3 CATEGORIES
+ NEW YORK FILM FESTIVALS - BRONZE (TV)
+ ONE SHOW 5 CATEGORIES
+ FILM SHORT INVITED TO CANNES FILM FESTIVAL
+ FILM SHORT INVITED TO SAN FRANCISCO FILM FESTIVAL
+ BEST DIRECTOR OF SHORT FILM NYIIFVF
Affiliations
- + The ONE Club
- + The Art Directors Club
- + BAFTA New York
- + The DMA
- + Caples Awards
- + NY Festivals
- + ANDY Awards
- + The Paley Center for Media
Timeline
Creative Director // Creative Strategist
Freelance
07.2022 - Current
VP Creative Director
Invivo Brands
12.2021 - 01.2022
Creative Director
Saatchi & Saatchi Wellness
11.2020 - 12.2021
Creative Director // Creative Strategist
Freelance
07.2019 - 11.2020
VP Creative Director
Ogilvy Health
03.2018 - 07.2019
VP Associate Creative Director
TBWA\WORLDHEALTH
11.2014 - 12.2017
Creative Director & Founder
Fingerprint NY Inc.
01.2006 - 11.2014
Creative Director
Margotees / Fertitta & partners
03.2005 - 01.2006
VP Group Creative Director
Grey | G2 digital & direct | GREY Direct
01.2000 - 02.2002
Graduate | BFA - Advertising & Graphic Design
School of Visual Arts
Awards
+ PR Daily Social & Digital Community Engagement, + ECHO, + ICON AWARD – SILVER & BRONZE, + ADWEEKS TECHNOLOGY MARKETING, + CAPLES 3 CATEGORIES, + NEW YORK FILM FESTIVALS - BRONZE (TV), + ONE SHOW 5 CATEGORIES, + FILM SHORT INVITED TO CANNES FILM FESTIVAL, + FILM SHORT INVITED TO SAN FRANCISCO FILM FESTIVAL, + BEST DIRECTOR OF SHORT FILM NYLIVF
NEXT PAGE // ADDITIONAL EXPERIENCE
- THE WORK MUST BE CREATIVE, BUT THE WORK MUST WORK
- THANK YOU