Stan Sher
Marlton
Summary
Dynamic leader with a proven record at Ford, achieving a 37% increase in customer satisfaction scores. Expertise in sales and change management, utilizing technology to implement effective strategies. Recognized for building strong relationships and delivering impactful training sessions that enhance team performance.
Overview
23
23
years of professional experience
Work History
Ford Guest Experience Coach / Facilitator (Ford)
Bond Brand Loyalty / Ford Motor Company
Detroit
09.2024 - Current
- Partnered with Ford Motor Company to coach and consult dealers to improve guest experience for Ford dealerships nationally. The role involved collaborating with all departments to enhance business processes that include team building, culture improvement, and how we treat our guests (customers).
- Facilitated best practice coaching meetings with dealers and manufacturer (OEM) teams as requested by Ford Motor Company.
- Work with dealerships to engage newer generations of team members to understand how to become a high performer.
- Contributed to an improved awareness of managing online reputation as well as a lift in Net Promoter scores (CSI) through improved customer experience processes.
- Implemented change management strategies to help twenty-two Ford dealers lead their teams, and have self-awareness of how leading teams internally improves the guest experience externally.
Founder / Sales Trainer / Facilitator / Consultant
Dealer eTraining
Lebanon
06.2010 - Current
- Owner of a national automotive sales, marketing, and management consulting and training firm. We consulted on car dealership operations specializing in BDC, Internet Sales, Showroom Sales, Customer Experience, Fixed Operations, and Management.
- Speak at seminars, dealer associations, and significant automotive industry conferences to build brand awareness.
- Grew dealership BDC operations by over 60% with most clients by coaching effective communication and lead-handling skills.
- Managed relationships with dealers and vendors across the automotive industry.
- Involved in all operations from marketing to sales improvement for United States and Canada dealerships.
Senior Retail Performance Coach / Facilitator (Hyundai)
GP Strategies
Columbia
04.2022 - 03.2024
- Partnered with Hyundai Motors America to coach and consult dealers to improve retail sales operations and customer experience. The role involved collaborating with variable and fixed operations departments to enhance business processes.
- Facilitated best practice coaching meetings with dealer management and manufacturer (OEM) teams as requested by Hyundai Motors America.
- Work with JD Power to implement HRX (Sales) and HVX (Service) customer retail satisfaction as part of the new OEM customer satisfaction index.
- Contributed to a 37% improvement in customer experience scores across three regions and forty-two Hyundai dealerships.
- Implemented change management strategies to help Hyundai dealers lead their teams, create efficient digital retail processes, and use their readily available tools to operate in the modern world.
Chief Operating Officer
Dealer Retention Services
Toms River
03.2018 - 12.2021
- Built and managed a national outsourced business development center for auto dealership groups. This hands-on role included software implementation, team leadership, training, and client relations.
- Recruited and led a team of twenty employees handling business development and call center operations for automotive dealerships representing over 20 dealer clients.
- Managed client relationships and acquired new business, resulting in a 45% revenue increase during the biggest pandemic (COVID-19) ever seen.
- Expanded marketing initiatives to create a national presence within the automobile industry and secure partnerships with resellers.
- Handled every department, including the entire firm's customer service, sales, marketing, service, and human resources.
General Manager
Novak Motors
Lebanon
03.2014 - 05.2016
- Recruited to establish and develop an independent dealership under new ownership, focusing on expanding the sales department and revitalizing the service department. Plan and grew sales efforts from 10 units to over 60 units per month for an average profit of $300,000 while increasing the service department from $40,000 per month to over $100,000.
- Grew a struggling sales department from selling ten monthly units to over 70 for a $300,000 monthly gross profit with a fully compliant process and maintaining a 4.8 reputation rating.
- Implemented strategies that turned around an underperforming service department from producing $40,000 per month to over $100,000.
- Recruited, trained, and led a team of five sales consultants and one finance manager with limited turnover.
- Maintained relationships with vendors and banks to ensure that an effective business management strategy was always in place.
Internet - BDC - Marketing Director
Teddy Nissan
Bronx
04.2009 - 06.2010
- Built and managed a world-class business development call center for a significant Nissan dealership in New York. This was a high-profile position, as they also utilized me in sales management operations.
- Grew business development center in a brand-new dealership to sell and deliver over 90 vehicles per month in the first nine months at $2,800 per copy.
- Grew dealership online reputation to create the best reputation for a Nissan dealership in New York at the time, using DealerRater and Google.
- Developed industry-leading CRM processes, resulting in increased engagement and traffic for the dealership, with over 100 scheduled appointments on some days.
- Took the dealership from 30 units per month to over 250 within the first nine months of operation, as mentioned in AutoSuccess magazine.
National Account Director - Industry Relations
RedNumbat
Somerset
09.2007 - 05.2009
- I was involved in marketing and selling one of the auto dealerships' original digital retail systems. In this role, I also developed strategic partnerships with other providers.
- Called on new business through business social networking and cold calling to present the product to dealer management, growing the company to over fifty dealer clients.
- Provided consulting services to dealer clients to improve lead handling techniques and closing ratios by 7% through the RedNumbat software.
- Expanded brand awareness through social networking sites and blogging about the product to the automotive industry.
- Grew the firm to five team members with the development of the support team.
Internet Director - Sales Manager - Honda Excel Facilitator
Joyce Honda
Denville
02.2006 - 01.2009
- I was brought in to build the internet sales team and manage the customer satisfaction process for the entire dealership. I was involved in marketing and selling one of the auto dealerships' original digital retail systems.
- Developed and managed a team of four Internet sales consultants while creating the Internet sales process that achieved over 75 monthly unit sales with a 15% Internet lead closing ratio at $2,000 per unit.
- Facilitated dealer validation and improvement process through all departments to qualify for the prestigious Honda President's Award.
- In charge of desking and closing deals for new and pre-owned sales departments while managing dealership digital marketing efforts.
- Internet sales gross profits were consistently $500 per unit higher than the showroom sales department.
Internet Sales Manager - Assistant Sales Manager
Courtesy Honda
Sanford
02.2005 - 02.2006
- This was my first time selling automobiles through an internet department comprising six consultants and a director. After seven months of closing deals, I was promoted to assistant sales manager.
- Sold an average of 25 monthly units at $1800 per copy with a 12% close ratio on internet leads.
- Assisted the department in breaking records, strictly delivering 120+ units per month from the internet sales department, resulting in 39% of the dealership's total sales volume.
- Structured deals while training all sales reps daily to properly handle showroom customers, phone ups, and internet responses through extended meetings and role-playing.
- Worked with both new and pre-owned departments to achieve sales.
New Car Sales Consultant
DCH Academy Honda
Old Bridge
01.2003 - 02.2006
- I started my auto sales career while still in college. Training was provided, and this is where I started learning about the business.
- Sold new cars at an average of 22 monthly units at $1500 per copy.
- Prospected for new business by using the internet and the local community to network with potential customers.
- Achieved Honda Council of sales leadership at the silver level.
- Maintained a 100% CSI as per Honda standards.
Education
B.A. - Business Management
University of Phoenix
Phoenix, AZSkills
- Leadership
- Sales management
- Problem solving
- Technology proficiency
- Marketing and advertising
- Customer experience
- Change management
- Sales training
- Business consulting
- Process improvement
- Sales coaching
- Motivational leadership style
- Building relationships
- Meeting facilitation
- Motivational techniques
- Digital marketing
- Networking skills
- Strategic planning
Publications
- Digital Dealer Magazine
- Driving Sales
- Used Car Dealer Magazine
- Dealer Marketing Magazine
Languages
English
Professional
Russian
Professional
References
References available upon request.
Timeline
Ford Guest Experience Coach / Facilitator (Ford)
Bond Brand Loyalty / Ford Motor Company
09.2024 - Current
Senior Retail Performance Coach / Facilitator (Hyundai)
GP Strategies
04.2022 - 03.2024
Chief Operating Officer
Dealer Retention Services
03.2018 - 12.2021
General Manager
Novak Motors
03.2014 - 05.2016
Founder / Sales Trainer / Facilitator / Consultant
Dealer eTraining
06.2010 - Current
Internet - BDC - Marketing Director
Teddy Nissan
04.2009 - 06.2010
National Account Director - Industry Relations
RedNumbat
09.2007 - 05.2009
Internet Director - Sales Manager - Honda Excel Facilitator
Joyce Honda
02.2006 - 01.2009
Internet Sales Manager - Assistant Sales Manager
Courtesy Honda
02.2005 - 02.2006
New Car Sales Consultant
DCH Academy Honda
01.2003 - 02.2006
B.A. - Business Management
University of Phoenix