Summary
Overview
Work History
Education
Skills
Websites
Personal Information
References
Languages
Timeline
Hi, I’m

STANLEY FLETCHER

Marketing Director
Canoga Park,CA
STANLEY FLETCHER

Summary

Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning, and public relations. Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

12
years of professional experience

Work History

SLAMBALL

Marketing Director
03.2022 - Current

Job overview

  • Built strong relationships with industry professionals and influencers.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Directed trade show participation, maximizing exposure for company products and services.
  • Created content and promotional materials to drive engagement and conversions.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Optimized digital marketing efforts for increased online presence and customer engagement.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Spearheaded market research initiatives to identify trends and opportunities for growth.
  • Mentored junior team members, fostering professional development within the organization.
  • Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.
  • Established partnerships with key industry influencers to amplify brand reach and credibility.
  • Orchestrated successful influencer marketing campaign, amplifying brand message and reaching untapped audiences.
  • Drove significant growth in online presence by optimizing SEO strategies and content marketing efforts.
  • Developed robust analytics framework to measure and report on campaign performance, guiding strategic adjustments and improvements.
  • Cultivated strong media presence, securing favorable coverage in top-tier publications through effective public relations strategies.
  • Created and managed social media campaigns to increase brand engagement.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Improved website visibility through the development and implementation of SEO strategies.
  • Devised content strategy to engage target audiences effectively.
  • Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.

DNA Prep Academy

Athletic Director
10.2020 - Current

Job overview

  • Created and manage training programs for basketball, football, baseball, and soccer
  • Working with parents and students daily to develop student athletes academically and athletically.
  • Arranged transportation for athletes to participate in away games, tournaments and other events.
  • Ordered equipment for all sports and kept meticulous records on athletic equipment inventory.
  • Oversaw coach salaries, pay rates and all other program budget aspects.
  • Supervised student grades for eligibility requirements and collected paperwork for annual physicals.
  • Mentored coaches on best practices in leadership, communication, and sportsmanship to enhance their skills and impact on athletes.
  • Recruited and interviewed individuals for coaching jobs and other athletic department staff positions.
  • Championed the importance of sportsmanship, ethical behavior, and personal responsibility both on and off the field, setting a strong example for athletes to follow.
  • Improved athlete retention rate by fostering a positive and inclusive team culture.
  • Collaborated with other school departments to build interdisciplinary programs that promoted overall student wellness.
  • Enhanced athletic programs by developing strategic plans and implementing effective policies.
  • Established strong working relationships with parents through regular communication about athlete progress and upcoming events.
  • Conducted comprehensive evaluations of coaching staff, leading to increased team performance levels.
  • Improved athlete performance with state-of-the-art training facilities and equipment upgrades.
  • Managed compliance with national and conference regulations, ensuring integrity of athletic program.
  • Streamlined game-day operations, enhancing experience for fans, athletes, and staff.

Mandalay Sports Media

Associate Producer
08.2022 - 03.2023

Job overview

  • Organizing and managing each set
  • Hiring crew and coordinating each shoot day with high-end talent such as Magic Johnson, Michael Jordan, and Clyde Drexler.
  • Supported producers in decision-making processes, contributing valuable insights from a diverse range of perspectives.
  • Oversaw post-production activities including video editing, sound mixing, color correction, and motion graphics creation to achieve high-quality final products.
  • Participated in brainstorming sessions that resulted in innovative ideas for new television shows or documentary films.
  • Assisted in creating detailed project proposals highlighting key objectives timelines expected outcomes winning trusted clients.
  • Pitched new ideas and arranged interviews and acquisition of footage for stories.
  • Booked talent and made travel arrangements.
  • Selected artists, directors and crew members to work on films, television shows and albums.
  • Ran meetings and gathered required documentation.
  • Reviewed and provided feedback on scripts, ensuring accuracy of information and overall narrative coherence.
  • Coordinated schedules for talent and crew, optimizing resource allocation and reducing overtime costs.
  • Organized logistics for shooting locations, securing permits and managing transportation arrangements for cast and crew members.
  • Reviewed and cleared archival footage and music.
  • Enhanced production quality by streamlining workflows and implementing efficient processes.
  • Edited video, choosing appropriate shots matching perfectly with news stories.
  • Negotiated contracts with vendors or external partners leading cost-effective deals beneficial for all parties involved.
  • Determined editorial direction and content quality for each production.
  • Stepped in to handle additional tasks and duties during producer's absence.
  • Planned video shoots in studio and remotely by managing production through stages to completion.
  • Coordinated with vendors to obtain supplies needed for shoots at best value for money.
  • Participated in meetings with producers and production crew to keep program in step with creative vision.
  • Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
  • Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
  • Conducted meetings with staff to discuss production progress and to attain production objectives.
  • Found appropriate stories and ideas for programming to engage target audiences and hook advertisers.
  • Booked guests for on-air interviews and assigned stories to reporters to manage coverage and schedule needs.
  • Orchestrated license agreements for music and footage, talent releases, and distribution contracts.
  • Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
  • Identified and approved equipment and elements required for productions.

Beverly Hills Aesthetics

Digital Marketing Director
09.2021 - 01.2023

Job overview

  • Monitored competitor activities, staying informed of industry trends and best practices for continuous improvement.
  • Optimized website performance and user experience through strategic SEO implementation.
  • Conducted market research to identify new opportunities and inform strategic decisionmaking.
  • Utilized data-driven insights to refine targeting strategies and improve overall campaign performance.
  • Spearheaded influencer partnerships, expanding brand reach and boosting audience engagement.
  • Implemented A/B testing methodologies to optimize conversion rates on key website elements such as CTAs, images, and headlines.
  • Implemented effective PPC campaigns, driving significant increases in traffic and conversions.
  • Developed innovative content strategies to position the company as an industry leader.
  • Improved lead generation by designing and implementing email marketing campaigns.
  • Increased brand visibility by developing and executing comprehensive digital marketing strategies.
  • Enhanced customer engagement through targeted social media campaigns and content creation.
  • Planned and executed web, SEO, database marketing and social media advertising campaigns.
  • Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
  • Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
  • Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
  • Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
  • Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
  • Created email blast campaigns to target key customers.
  • Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
  • Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
  • Created and managed social media campaigns to increase brand engagement.
  • Devised content strategy to effectively engage target audiences.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.

Slamball

Head Training Director
04.2012 - 03.2020

Job overview

  • Lived as an expat in a foreign country to develop a start-up sports company that quickly expanded from 1 to 10 facilities, integrated into multiple universities, and listed on the Chinese stock market over the course of a few years.
  • Designed assessment tools that accurately measured trainee progress and identified areas for improvement.
  • Facilitated cross-functional collaboration in the development of multi-disciplinary training programs addressing company-wide objectives.
  • Optimized scheduling processes for instructor-led courses, maximizing resource utilization while minimizing disruptions to daily operations.
  • Managed budgets for all training activities, ensuring cost-effective delivery without sacrificing quality or impact.
  • Evaluated external vendors and negotiated contracts for outsourced training services, optimizing resources while maintaining high standards of instruction.
  • Developed engaging e-learning modules that allowed employees to access training materials remotely, increasing accessibility and convenience.
  • Coordinated training events and conferences, providing employees with opportunities to network and learn from industry experts.
  • Streamlined onboarding processes for new hires, reducing time-to-productivity and improving employee satisfaction.
  • Developed and implemented comprehensive training program to increase employee productivity and morale.
  • Alternated training methods to diversify instruction, strengthen learning opportunities, and enhance program success.
  • Monitored and evaluated training performance to determine quality and cohesiveness.
  • Communicated all learning and performance objectives, schedules, and training assessments to upper management.
  • Collaborated with other departments to align training programs with organizational goals and objectives.
  • Conducted orientation sessions and organized on-the-job training for new hires.
  • Trained new hires to perform cross-training exercises with experienced workers.
  • Spearheaded design and implementation of multiple training courses to establish successful onboarding of new employees.
  • Analyzed effectiveness of training programs at all levels and recommended updates.
  • Streamlined HR efficiencies, coordinated new hire orientations and provided onboarding and training for new employees.
  • Trained staff during demonstrations, meetings, conferences, and workshops.
  • Directed training programs and development paths for managers and supervisors.
  • Researched and obtained relevant course materials to achieve training objectives.
  • Directed field training to enhance participants' skills.
  • Created in-depth training manual for all employees.
  • Tested all training software and hardware prior to commencing training programs.
  • Selected and assigned instructors to conduct specific training programs.

Education

Washington State University
Pullman, WA

Bachelor from Business Administration
01.2013

University Overview

Skills

  • Video Production
  • Customer Service
  • Communication
  • Editing
  • Graphic Design
  • Journalism
  • Innovation
  • Detail Oriented
  • Communication Skills
  • MS Office
  • Scheduling
  • Project Management
  • Music
  • Collaboration
  • Technical
  • Facilitation
  • Broadcasting
  • Scripting
  • Decision Making
  • Hitfilm Pro
  • Premier Pro
  • Imerge Pro
  • Zoom
  • Dropbox
  • Google Drive
  • Sony A7iii
  • Sonix
  • Networking
  • Digital Marketing
  • Strategic Planning
  • Project Planning
  • Content Creation
  • Marketing campaign development
  • Analytics and SEO
  • Creative Direction
  • Advertising Campaigns
  • Branding
  • Media Relations
  • Market understanding
  • Staff Management
  • Campaign Planning
  • Brand positioning
  • Marketing Analytics
  • CRM Management
  • Product Promotions
  • Web Analytics
  • Business Administration
  • Operations Management
  • Campaign Development
  • Campaign Management
  • Key decision making
  • Business Planning
  • Mobile marketing
  • Podcast Advertising
  • Communications management
  • Social Media Marketing
  • Social Media Platforms
  • Creative and Innovative
  • Microsoft Office
  • Content Development
  • Social Media Campaigns
  • Social Media Strategy
  • MS Office Suite
  • Brand Development
  • Customer Relationship Management (CRM)
  • Adobe Creative Suite
  • Content Curation
  • SEO Optimization
  • Google Analytics
  • Competitor Analysis
  • Contract Management
  • Proposal Development
  • Product Development
  • Staff Monitoring

Websites

Personal Information

Personal Information
Title: MARKETING DIRECTOR

References

References
  • MANDALAY SPORTS MEDIA, MIKE TOLLIN, MIKET@MTPRD.COM, MASON GORDON, MASONG@MSMCO.COM, (818) 357 - 8439
  • DNA PREPACADEMY, PAUL HOLYFIELD, HOLYFIELDENTERPRISES@GMAIL.COM, (310) 562 - 1795
  • SLAMBALL, MASON GORDON, MASONG@MSMCO.COM, (818) 357 - 8439, MICHAEL SUN, MICHAEL.SUN@SLAMBALL.ASIA, WECHAT, MCSUN1965

Languages

Chinese (Mandarin)
Limited Working

Timeline

Associate Producer
Mandalay Sports Media
08.2022 - 03.2023
Marketing Director
SLAMBALL
03.2022 - Current
Digital Marketing Director
Beverly Hills Aesthetics
09.2021 - 01.2023
Athletic Director
DNA Prep Academy
10.2020 - Current
Head Training Director
Slamball
04.2012 - 03.2020
Washington State University
Bachelor from Business Administration

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STANLEY FLETCHERMarketing Director