Star Bazella

Lead digital strategy across paid media, SEO, website, GEO, and AI visibility. Partner across marketing, sales, product, and RevOps to improve full-funnel performance.

• Delivered $10M+ influenced pipeline in first 6 months through channel and funnel optimization.
• Managed $2.8M annual global media budget, reducing CPA by 25%.
• Increased organic traffic 30% and strengthened website conversion through SEO, UX, and testing.
• Advanced GEO and AI visibility to improve presence across AI-driven discovery channels.
• Launched A/B and CRO programs for web and chat to improve conversion efficiency.

Led digital transformation, team development, and integrated strategy across B2B, DTC, and eCommerce clients.

• Increased lead generation 35% via segmentation and lifecycle programs.
• Built forecasting, measurement, and attribution frameworks.
• Scaled the digital team from 4 to 15, improving delivery and collaboration.
• Strengthened analytics using GA, Looker, HubSpot, Salesforce, Adverity.
• Adapted strategies across diverse business models to improve performance.

Owned brand, performance marketing, Amazon storefront, and wholesale retail expansion.

• Delivered 40% YoY revenue growth through full-funnel strategy and creative testing.
• Managed Amazon storefront (content, listings, advertising) to grow marketplace revenue.
• Led wholesale/retail expansion and supported sell-through with marketing and content.
• Improved retention through lifecycle and experience optimization.
• Strengthened brand positioning to support DTC and retail growth.

Advised SaaS, DTC, and eCommerce organizations on strategy, funnel optimization, and GTM alignment.

• Improved conversion rates 20%+ with scalable campaign frameworks.
• Built personas, journey maps, and lifecycle workflows.
• Drove double-digit gains in organic and paid conversions through SEO/SEM + CRO.
• Served as strategic advisor across brand, digital, and revenue functions.

Global SaaS platform for accessibility, SEO, and compliance. Oversaw demand generation and regional marketing for North America and Australia; improved MQL-to-SQL conversion, strengthened campaign performance, and advanced marketing automation programs.

Global ERP and business management software provider. Led integrated marketing across brand, digital, and campaigns; repositioned the brand to accelerate North American growth and mid-market expansion.

SaaS provider of revenue and pricing optimization for hospitality. Directed global marketing strategy and lifecycle programs; scaled enterprise demand generation and ABM across North America, EMEA, and APAC.

IoT connectivity solutions provider. Managed product and digital marketing; supported global product launches, lead generation, and channel marketing programs.