Summary
Overview
Work History
Education
Skills
Timeline
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Star Swink

Chicago,IL

Summary

Results-driven Digital Ad Ops Coordinator at Nexstar Digital with expertise in programmatic advertising and exceptional customer service. Successfully managed and optimized campaigns across multiple platforms, enhancing delivery and performance. Proven ability to collaborate effectively and implement strategic solutions, contributing to increased operational efficiency and client satisfaction.

Overview

10
10
years of professional experience

Work History

Digital Ad Ops Coordinator

Nexstar Digital
09.2022 - Current
  • Primary duties are trafficking, monitoring, and troubleshooting using both Google's DFP ad server and an enterprise broadcast traffic and accounting system.
  • Approve and traffic advertising campaigns using multiple ad-serving platforms such as Google Ad Manager, Teads, Nativo and Wide Orbit.
  • Ensure all ad orders adhere to creative, technical and legal specifications troubleshoot ad serving errors and report discrepancies.
  • Provide reports on campaign delivery and performance.
  • Process creative changes and campaign updates.
  • Support advertising sales teams with focus on providing excellent customer service.
  • Collaborate with team members to find solutions and opportunities for improvements.

Campaign Specialist

Tribune Publishing Company
07.2019 - 09.2022
  • Executed ad serving on platforms including DFP, DFA, DSM, DART, and DoubleClick.
  • Provided fulfillment for online advertising campaigns targeting elite accounts.
  • Managed pre- and post-sales support to meet deadlines and achieve monthly goals.
  • Handled traffic for standard, mobile, third-party, rich media ads, and in-read videos.
  • Utilized problem-solving skills to effectively resolve escalated customer situations.
  • Prioritized multiple assignments in fast-paced, detail-oriented environments.

Development Intern

The Arts of Life
04.2019 - 07.2019
  • Secured funding from donors, foundations, and corporations through event planning and grant writing efforts.
  • Implemented social media strategies for artist connection via Instagram, boosting sales by approximately 20%.
  • Managed weekly postings through Arts of Life newsletter using MailChimp to enhance outreach.

Development Intern + Artist Mentor

The Arts of Life
09.2015 - 04.2019
  • Assisting people with and without disabilities create artistic culture and develop leadership skills.
  • Established sustainable social media programs, resulting in increased artist exposure over time.

Event Management Intern

DIM Events
09.2016 - 05.2018
  • Curated events targeting college creatives, enhancing community engagement.
  • Led ongoing event series, Exposure, showcasing independent artists in Chicago.
  • Managed brand partnerships with venues including The Foster Project and AMFM.
  • Coordinated production needs for successful event execution.
  • Executed social media strategies to promote all events and drive attendance.

Education

Bachelor of Arts - Communication And Media, Community Service, Digital Cinema

DePaul University
Chicago, IL
06-2019

Skills

  • Office Suite proficiency
  • Social media management
  • Content creation
  • Strategic planning
  • Effective communication
  • Lightroom
  • Photoshop skills
  • Event planning and coordination
  • Programmatic advertising
  • Research analysis
  • Sales development
  • Basic HTML knowledge
  • Google Analytics proficiency
  • Community organizing strategies
  • Campaign management skills
  • Customer service

Timeline

Digital Ad Ops Coordinator

Nexstar Digital
09.2022 - Current

Campaign Specialist

Tribune Publishing Company
07.2019 - 09.2022

Development Intern

The Arts of Life
04.2019 - 07.2019

Event Management Intern

DIM Events
09.2016 - 05.2018

Development Intern + Artist Mentor

The Arts of Life
09.2015 - 04.2019

Bachelor of Arts - Communication And Media, Community Service, Digital Cinema

DePaul University

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