Stasa Dziga

Team Leadership & Growth Enablement

• Delivered 300% YoY campaign-influenced increase in MRR, 50% increase in SALs, 49% increase in SQLs, and a 5% MQL to SAL CVR uplift across integrated campaign channels.
• Fostered high-performing, agile team culture through mentoring, skill development, and structured growth plans.
• Navigated team through organizational changes with resilience, empathy, and strong communication—retaining team cohesion and performance.
• Owned allocation and ROI reporting on $10M+ annual marketing budget

Campaign & Analyst Strategy Execution

• Spearheaded end-to-end launches of 7 strategic analyst reports (Forrester, Gartner, IDC) influencing 15% closed deals
• Created multi-channel B2C and B2B integration strategies (paid ads, organic content, video, sales enablement kits, executive messaging, field events) to influence buyer journey and conversion.
• Player-coach lead on campaigns across two products and 4 persona segments driving pipeline for pivotal AI focused strategies
• Lead on foundational lead optimization workflows, nurture strategies and channel testing

Cross-Functional Collaboration & Insights

• Built and maintained a Closed-Won Prospect Journey dashboard, enabling insights into mid-funnel attribution and campaign touchpoints that influenced revenue.
• Partnered with Sales, Product Marketing and Ops to optimize target account lists, digital strategy, performance dashboards, tight lead to Sales handoff workflow and foundational ABM/ABX motion.
• Own data-driven performance analysis and strategic planning across teams and executive leadership.

• Drive integrated marketing strategies to support business revenue growth objectives across AMER, EMEA, APAC leveraging organic, paid media, PPC. email, SEO optimization to pull targeted, qualified leads into sales channel.
• Manage lead routing qualifications and automation through Pardot into Salesforce
• Architect, define and implement lead automation and business lead routing processes
• Drive synergies between eCommerce marketing, technical and creative teams
• Collaborate with third party agencies on digital, social, email and public relations marketing campaigns for initial execution and ongoing efforts
• Leverage analytics and reporting tools to determine customer engagement, marketing successes, ROI and fine-tune initiatives as needed
• Drove collaboration between global brand leaders, functional teams and corporate during the planning and execution of the brand migration; Managed global and regional project management of real estate, procurement, communications, business card and legal teams
• Led the redesign & QA of Tyco’s corporate website to align with directional branding of merger
• Oversaw and led discovery, planning and allocation of 3 major global budgets within the Branding function; facilitated budget negotiations between corporate and internal teams
• Align with Finance team on reporting, expenses and reconciliation of budgets

• Strategically navigate at-risk customers with the goal of maintaining customer share of wallet and spend with offers, problem resolution and relationship management
• Evaluating and analyzing accounts and recommend tailored solutions