Stefan Amsellem
Miami,FL
Summary
Digital Campaign Manager with 5+ years of experience driving high-impact advertising strategies and measurable revenue growth for a wide range of clients at an independent agency. Proven expertise in programmatic media buying across CTV, OLV, Display, Native, Audio, and DOOH. Known for leveraging data to maximize ROAS, optimizing budgets, and pioneering innovative marketing tactics that consistently deliver results.
Overview
11
11
years of professional experience
Work History
Digital Campaign Manager
Icon Media Direct
12.2021 - Current
- Spearhead the advancement of sophisticated media solutions, scaling digital campaigns for a diverse client portfolio,
- Integrate cutting-edge DSP partners to enhance campaign efficacy and perform advanced measurement
- Pioneer marketing strategies through strategic publisher collaborations and experimental tactics
- Instrumental in catalyzing significant year-over-year growth in client revenue streams.
- Routinely outperform industry benchmarks for key metrics such as cost per visit, order volume, app installations, and return on ad spend (ROAS).
Digital Campaign Specialist
Icon Media Direct
07.2021 - 12.2021
- Orchestrated and fine-tuned digital campaigns across CTV/OTT and digital radio platforms, achieving targeted client KPls..
- Oversaw campaigns from inception to completion, maintaining adherence to budget and performance objectives.
- Guided creative direction, audience segmentation, and inventory management to ensure efficient campaign progression.
- Mentored colleagues in industry-leading campaign management techniques and analytical reporting
Media Coordinator
Icon Media Direct
03.2021 - 07.2021
- Orchestrated integrated media strategies across linear and digital platforms, aligning with client objectives and leveraging performance analytics for optimization.
A Implemented dynamic quarterly media strategies, fine-tuning schedules to enhance campaign results. - Supervised and refined linear and digital media campaigns through continuous, data-driven optimization.
- Provided strategic support to media buyers and assistants in campaign execution. scheduling, and cost-effective rate negotiations.
Media Assistant
Icon Media Direct
11.2019 - 03.2021
- Instrumental in orchestrating media campaigns on both linear and digital platforms, liaising with broadcast networks, media entities, traffic teams, and client services to guarantee seamless operations and achievement of performance and financial objectives.
- Assisted Media Director in overseeing media buying and planning across various channels
- Monitored and scrutinized airing logs to preempt clearance issues and rectify discrepancies
- Utilized media research tools (Nielsen, Kantar, SRDS) for network clearance assessment, category performance analysis, and impression tracking to enhance strategic decision-making.
Residual Processing Specialist
SAG AFTRA
02.2018 - 04.2019
- Expertly managed residual check processing, ensuring timely and accurate payments.
- Maintained comprehensive payment records, upholding stringent data integrity standards.
- Swiftly addressed and resolved client payment inquiries, delivering exceptional customer service.
Executive Assistant to the Chief Executive Officer
Skin Direct, Inc
12.2014 - 08.2017
- Streamlined CEO's scheduling, travel arrangements, and communication channels.
- Directed e-commerce platform management, enhanced customer engagement, and spearheaded vendor contract negotiations.
Education
Bachelor of Science - Business Administration And Management
University of Southern California
Los Angeles, CA01-2018
Skills
- DSP Platforms (Viant, Amazon, The Trade Desk, etc)
- Google Workspace
- Microsoft Office Suite
- Data Analysis
- Performance Advertising
- Purchase Negotiation
Websites
Languages
Spanish
Limited Working
French
Limited Working
Timeline
Digital Campaign Manager
Icon Media Direct
12.2021 - Current
Digital Campaign Specialist
Icon Media Direct
07.2021 - 12.2021
Media Coordinator
Icon Media Direct
03.2021 - 07.2021
Media Assistant
Icon Media Direct
11.2019 - 03.2021
Residual Processing Specialist
SAG AFTRA
02.2018 - 04.2019
Executive Assistant to the Chief Executive Officer
Skin Direct, Inc
12.2014 - 08.2017
Bachelor of Science - Business Administration And Management
University of Southern California
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