STEFAN GLADBACH
Product Marketing And Product Management Professional
Seattle,WA
Summary
More than just marketing campaigns, I craft connections that resonate. I'm not your average marketer. Sure, I have the experience (check out my impressive resume!). But what truly drives me is the power of connection. I believe in creating marketing that speaks directly to audiences, sparking emotional engagement and driving meaningful results.
Think launching campaigns that break through the noise and generate real buzz? Yep, I've done that (increased revenue by 53%!). Or maybe you need a compelling product positioning strategy? Done and done (quadrupled product line website traffic through digital magic).
But beyond the numbers, I'm passionate about the stories we tell. Whether it's crafting thought-provoking blogs, engaging webinars, or captivating product videos, I want to leave a lasting impression.
When I'm not immersed in the marketing world, you can find me conquering new hiking trails or enjoying quality time with my wonderful wife, two kids, and our playful Maltese. Finding that perfect balance between professional success and personal fulfillment is key for me.
What I'm looking for:
- Collaborators who share my enthusiasm for creating impactful marketing that resonates with customers.
- Opportunities to stretch my creativity and explore new frontiers in the marketing landscape.
- A chance to be part of a team that's passionate about what they do and makes a real difference.
Connect with me! I'm always up for a conversation about marketing, storytelling, or just about anything that sparks my curiosity.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work History
Senior Product Marketing Manager
Impinj
Seattle, WA
01.2022 - 02.2024
• Created the company's first formal process for product launches including defining cross-functional roles and responsibilities, developing product positioning and messaging, identifying key target audiences, and executing marketing campaigns
• Successfully launched multiple enterprise-focused technology solutions, resulting in 53% increase in revenue over two years
• Produced 50+ lead-generating assets, including blogs, webinars, white papers, videos, and conference talks, resulting in a 70% spike in customer inquiries
• Utilized marketing automation software to track campaign performance metrics and provided data-driven insights that contributed to a 25% reduction in cost per lead
• Key achievement: Directed the launch of the Impinj M800 series, surpassing expectations by generating a 64% increase in qualified leads within the first month
Product Manager
ChemPoint
Bellevue, WA
11.2018 - 01.2022
• Oversaw four strategic product lines, overseeing all aspects of the full product lifecycle
• Spearheaded digital marketing and SEO/SEM efforts, boosting product website traffic by 400% over two years and driving a 35% increase in qualified leads generated
• Performed in-depth market research to assess the competitive landscape, informing the development of a strategic product marketing plan that resulted in a 28% increase in market share
• Collaborated with multiple departments (R&D, marketing, sales, logistics) to ensure product success and goal attainment
• Key achievement: Successfully combated COVID market downturn of 2020 and finished the year with +20% growth among product lines
Account Executive
ChemPoint
Bellevue, WA
12.2016 - 11.2018
• Managed and grew a large territory of converting and ink customers, totaling over 8 million in topline sales
• Used technical knowledge of a vast chemical solutions portfolio and a consultative sales strategy to cross-sell and close new business
• Key achievement: Ranked #1 on CIA for YOY raw margin growth for Q3-Q4 for 2017, Q1-Q3 for 2018
Business Development Representative
Hawk Ridge Systems
Bothell, WA
08.2015 - 08.2016
• Specialized in sales of SolidWorks and engineering design solutions through the full sales cycle
•Responsible for detailed knowledge of multiple CAD/CAM software packages and ability to recognize complex engineering challenges across industries
• Key achievement: Ranked as #1 Business Development Representative (out of 3) and achieved 118% of quota
Account Executive
SanMar
06.2011 - 08.2015
• Established long-term profitable business relationships with over eighty high-volume clients and a large buying group
• Ranked as #4 Account Executive (out of 92) for 2014
• Key Achievement: Expanded Vox Promotions business by 568% over three years to 1.4MM in annual revenue
Education
Bachelor of Science - Marketing
The University of Montana
Missoula, MT 08.2007 - 05.2011
Skills
Channel Marketing
Timeline
Senior Product Marketing Manager
Impinj
01.2022 - 02.2024
Product Manager
ChemPoint
11.2018 - 01.2022
Account Executive
ChemPoint
12.2016 - 11.2018
Business Development Representative
Hawk Ridge Systems
08.2015 - 08.2016
Account Executive
SanMar
06.2011 - 08.2015
Bachelor of Science - Marketing
The University of Montana
08.2007 - 05.2011
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