Stefanie Callimanis
Brand Manager
Burbank,CA
Summary
Experienced in sales planning, marketing strategies and advertising development over a [Number]-year career. Proficient in growing categories, managing inventory and tracking results to optimize campaigns. Creative, forward-thinking and profit-minded. Innovative Marketing leader with [Number]+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
4
4
years of post-secondary education
5
5
years of professional experience
Work History
Brand Manager
Emmi International Group
London, United Kingdom
07.2019 - Current
- All strategy planning, execution & analysis) for UK’s #1 Big Pot Yogurt, reporting to Head of Marketing
- Led creative and strategy development for social media to drive engagement, shorten consumer path-to-purchase through online sales & differentiate against competitors leading to an average 40% engagement rate
- Designed and relaunched the entire Onken website to bring new brand positioning to life & integrate direct-to-consumer “add to basket” capabilities
- Developed brand guidelines for internal and external partners to ensure uniform brand identity across touchpoints
- Managed and continuously optimized the media plan with agencies across YouTube, TV, OOH, Social Media, Partnerships, Influencers & PR leading to an increase in consideration by 21% in 3 months
- Spearheaded annual brand strategy by analyzing market data, identifying opportunities for distribution growth within our existing product range, establishing performance targets, and setting priorities for the sales team
- Collaborated with Product Marketing to drive the NPD and brand innovation strategy informed by brand architecture, market trends, consumer needs & whitespace market opportunities
- Supported sales team by developing sell-in story for NPD including relevant consumer insights, main product messaging & pricing strategy, and personally presented to the top 6 retailers for maximum impact.
- Increased profit margins by 10% through maximizing new product introductions.
- Orchestrated launch for [Number] new products to expand market share and generate $[Amount] in revenue.
Senior Assistant Brand Manager
Kraft Heinz Company, McCafe Grocery Brand
Chicago, Illinois
06.2018 - 10.2018
- Fostered relationship with McDonald’s execs to balance & align goals of Kraft Heinz with differing goals of McCafe Formulated P&Ls for product launches to reach highest profit margin while still providing best product to consumers Localized McDonald’s Global McCafe Restaurant brand equity to fit successfully in the US Grocery Market Devised A/B testing for Amazon promoted posts to determine best mix of branded and unbranded keywords Achieved 3rd highest sales volume across total Amazon grocery category during Prime Day by creating first Amazon Product Brand Page for Kraft Heinz to push cross-selling.
Senior Assistant Brand Manager
Planters Snack Brand
03.2018 - 06.2018
- Directed packaging and labeling design for 17 new products to draw consumers’ attention on shelf and incite impulse purchases Orchestrated £10 million of marketing spend across online, point of sale materials, and consumer incentives programs to help leadership modernize our marketing strategy Directed all cross-functional teams (R&D, factory, supply chain, customer service..) to successfully launch 35 products Reported during monthly leadership meetings on sales volume results and ROI of executed marketing campaigns Defined target consumer needs and purchasing behavior during 2-day full immersive consumer testing, resulting in the creation of new messaging strategy and product for morning-specific snacking.
Assistant Brand Manager
Planters Snack Brand
03.2017 - 03.2018
- Achieved a 15% increase in year over year shipments for Planters seasonal items through packaging enhancements, new in-store displays, communication with sales teams, and improved inventory management Redesigned 25 products in our Nutrition sub-brand for a full renovation including new brand messaging, new packaging designs, and new product formulas.
Assistant Brand Manager
Whirlpool Corporation, Maytag Laundry Categories
Saint Joseph, Michigan
07.2016 - 03.2017
- Steered creation of video and photography assets with agency for 4 washer models to combat competitive pressures in the marketplace, resulting in shipments 110% higher than estimates Won internal marketing competition, receiving an additional $300k in marketing budget to bring the idea to life.
Associate Brand Manager
Maytag Cooking Categories
07.2015 - 07.2016
- Strategized cross-functionally to launch 50 new SKUs from concept to execution, including choosing consumer-focused product features and developing marketing materials to highlight benefits at point-of-sale.
Education
Bachelor of Science - Major in Marketing & Minor in Psychology
Indiana University Kelley School Of Business
Bloomington, Indiana 08.2011 - 05.2015
Timeline
Brand Manager
Emmi International Group
07.2019 - Current
Senior Assistant Brand Manager
Kraft Heinz Company, McCafe Grocery Brand
06.2018 - 10.2018
Senior Assistant Brand Manager
Planters Snack Brand
03.2018 - 06.2018
Assistant Brand Manager
Planters Snack Brand
03.2017 - 03.2018
Assistant Brand Manager
Whirlpool Corporation, Maytag Laundry Categories
07.2016 - 03.2017
Associate Brand Manager
Maytag Cooking Categories
07.2015 - 07.2016
Bachelor of Science - Major in Marketing & Minor in Psychology
Indiana University Kelley School Of Business
08.2011 - 05.2015
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