Summary
Overview
Work History
Education
Skills
Philanthropy
Interests
Timeline
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Stefanie E. Cyphers

Bowling Green

Summary

Results-driven marketing and business operations professional with over 20 years of experience leading high-impact campaigns across digital and traditional channels. Proven ability to strategize and execute strategic initiatives that enhance customer engagement, boost ROI, and align with overall business goals. Skilled in team leadership, project management, and cross-functional collaboration. Adept at leveraging data analytics to optimize performance and support decision-making.

Overview

6
6
years of professional experience

Work History

Director of Camper Operations & Analytics

Good Sam
08.2022 - 04.2025
  • Develop and execute key marketing strategies to increase brand awareness of Good Sam affiliated campgrounds.
  • Drive increased reservations and promote and grow customer engagement through all marketing efforts in addition to driving revenue growth by utilizing multi-disciplinary teams in the acquisition of new clients while maintaining positive relationships with existing customers.
  • Co-led a multi-disciplinary team of over thirty professionals by managing day-to-day operations in implementing strategic initiatives across multiple departments resulting in a 150% increase in Q1 revenue, over the prior year.
  • Managed an $11 million-dollar budget and profit center by driving cost reduction strategies that resulted in a 15% decrease in operational costs without sacrificing service quality.
  • Established the business budget model for the annual budget process by utilizing structured, dynamic, and detailed plans to forecast and track the business’s financial performance resulting in a model to predict annual projections including revenue, expense, and profit.
  • Spearheaded and implemented novel campground marketing campaigns, resulting in a 300% increase in referral traffic to our website and increased bookings for campgrounds.
  • Implemented design trending marketing campaigns that led to an increase of over $300,000 in revenue, in less than 90 days for our AD Sales Team while simultaneously driving brand awareness.
  • Negotiated with preferred vendors pushing cost initiatives relating to marketing materials and our annual print directory resulting in savings of over $100,000.

Director of Campground Marketing

Good Sam
01.2021 - 08.2022
  • Responsible for developing a comprehensive consumer marketing plan to drive campground reservations and partnership growth that featured a strategic mix of digital, content, and customer-focused and business-to-business approaches.
  • Worked closely with C-suite executives to align marketing and business goals with the corporate vision and key initiatives.
  • Fostered cross-functional collaboration amongst shared services to drive creative innovation, enhanced customer communications and point of purchase materials resulting in improved outcomes and delivering enhanced value.
  • Played a critical role in the design and implementation of a new Good Sam Campground B2B website.
  • Implemented sales aids for AD Sales Team that resulted in a 2% increase in print advertising revenue. Previously print revenue was steadily declining year-over-year.
  • Planned and managed marketing efforts for campground business to business and consumer events, including grand openings, rallies, and trade shows.
  • Cultivated and managed key external & internal relationships, including strategic partnerships and vendor negotiations, to ensure optimal business outcomes.

Executive Director of PPP & Good Sam Operations

Good Sam
01.2019 - 01.2021
  • Led the overall operational strategy and execution of the Product Warranty Program and Good Sam Club, while also supporting the operational management of the Credit Card Program.
  • Contributed as a member of the Camping World/Good Sam Senior Leadership Team.
  • Oversaw the annual budget process for cost centers and managed annual revenue exceeding $40 million.
  • In charge of overseeing and reporting on expense and revenue performance compared to the budget on a monthly, quarterly, and annual basis.
  • Managed the analysis and reporting of activities, adjusting program elements to optimize overall strategy and profitability.
  • Created and executed operational strategies across all channels, including retail, catalog, online, and direct mail.
  • Oversaw the strategic direction for software and hardware requirements, ensuring seamless integration across retail, call center, and web systems.

Education

Bachelor of Arts - Public Relations, Political Science minor

Western Kentucky University
05-2004

Skills

  • Cross-Functional Collaboration
  • P&L Management
  • Budgeting & Planning
  • Reporting & Analytics
  • Team Leadership
  • Project Management
  • Vendor & Partner Relations
  • Contract Assessment & Negotiation
  • Campaign Execution
  • Event Planning
  • Microsoft Office Suite
  • HubSpot (CRM)
  • Oracle Financial Solutions
  • Reporting & Analytics
  • Work Management - Figma, Stripo, Asana
  • Canva

Philanthropy

  • Hadley Jo Foundation, Board of Directors, 2013-2025
  • Foundation Christian Academy, Parent Volunteer, 2017-2025

Interests

  • Mentoring/Coaching
  • Outdoor Hospitality
  • Sports
  • Religious Programs
  • Philanthropy
  • Community

Timeline

Director of Camper Operations & Analytics

Good Sam
08.2022 - 04.2025

Director of Campground Marketing

Good Sam
01.2021 - 08.2022

Executive Director of PPP & Good Sam Operations

Good Sam
01.2019 - 01.2021

Bachelor of Arts - Public Relations, Political Science minor

Western Kentucky University

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Stefanie E. Cyphers