Stefanie Estrada
Austin,TX
Summary
Experienced marketing professional with demonstrated record of success in marketing management and campaign development across various ad channels (websites, videos, billboards, email). Successful at overseeing all stages of initiatives, and building positive, long-term client relationships. Expert in CRM software such as Salesforce & Adobe, to deliver top-notch email marketing solutions. Known for excellent project management skills and the ability to solve complex challenges. Committed to driving success and exceeding client expectations through innovative strategies and effective team collaboration.
Overview
13
13
years of professional experience
1
1
Certificate
Work History
Associate Director, Marketing Operations & Strategy
Razorfish
03.2020 - 11.2024
- Lead the operational execution of email marketing campaigns, ensuring quality and meeting client needs. Worked with Salesforce and Adobe platforms.
- Assisted in the development of detailed project timelines and resource plans.
- Conducted regular client meetings to provide project updates, discuss performance metrics, and gather feedback for continuous improvement.
- Built and nurtured strong client relationships, serving as a trusted advisor for email marketing strategies and operational solutions.
- Collaborated with cross-functional teams to customize solutions and resolve technical issues, enhancing client satisfaction.
Marketing Operations Supervisor
Publicis Sapient/Sapient Razorfish
05.2015 - 02.2020
- Responsible for streamlining campaign workflows to increase efficiency, while maintaining quality and meeting deadlines.
- Improved engagement and conversion rates through advanced segmentation and personalization strategies.
- Supported the importation of highly sensitive client data files into Salesforce, while also performing QA to prevent potential errors that could disrupt deployments.
- Designed and executed A/B testing strategies to refine content, subject lines, and send times for improved campaign outcomes.
- Partnered with development teams to troubleshoot and resolve technical issues related to integrations, automation, email templates, and rendering issues.
- Empowered clients with best practices in email marketing, contributing to ongoing success and satisfaction.
Technical Account Manager
Razorfish
09.2013 - 04.2015
- Managed end-to-end email marketing campaigns, including setup, QA, deployment, and performance tracking, ensuring timely and accurate delivery.
- Provided technical support and troubleshooting for email marketing platforms.
- Acted as the primary technical liaison, aligning marketing initiatives with business objectives, and ensuring project success.
- Collaborated with cross-functional teams, including developers, designers, copywriters, and QA, to customize solutions that meet complex client requirements and often last-minute change requests.
- Conducted deliverability audits, recommended solutions for sender reputation improvement, and maintained compliance with email marketing regulations.
Digital Advertising Coordinator, B2B Technology
CBS Interactive
01.2012 - 04.2013
- Executed all components of online ad campaigns for Dell, Amazon, EMC, Adobe, Symantec, NVIDIA, VMware, Riverbed Technology, Salesforce and Red Hat.
- Considered the SME of launching demand generation campaigns.
- Experience working with legal teams in creating NDAs for clients.
- Managed over 40 advertising campaigns in one quarter, exceeding that of any account coordinator in the B2B technology department.
- Demonstrable experience with video and ad displays on major digital tech websites (CNET, TechRepublic).
- Consistently monitored campaign performance metrics across both internal proprietary systems and third-party tracking systems in order to ensure optimum campaign delivery and improve ROI.
- Supported the sales team by preparing quarterly dynamic ad campaign wrap decks to present overall metrics and analysis to clients.
- Competent in solving problems that concern the ad's performance, and any technical issues with the ad creatives (JavaScript, iFrame, JPG, Rich Media tags).
Education
B.S Business Administration - Corporate Management, Marketing, Minor: Psychology
CSU East Bay
Skills
Technical
- Salesforcecom (Certified)
- Adobe Campaign Classic
- Web analytics
- 10 years in ad campaigns
- Ability to solve complex problems via troubleshooting and metrics
Soft
- Exceptional verbal and written communication
- Project management
- Relationship building
- Team management and leadership experience
- Strong interpersonal skills
Certification
- Salesforce Certified Marketing Cloud Email Specialist, (April 2021 - Present)
- NVIDIA AI for All: From Basics to GenAI Practice Certification, (November 2024 - Present)
- Successfully launched an award-winning sponsorship campaign for a prominent client, which included A/B testing, and custom-built ad banners for specific target audiences which was displayed on CNET & TechRepublic. (Spring 2013)
Timeline
Associate Director, Marketing Operations & Strategy
Razorfish
03.2020 - 11.2024
Marketing Operations Supervisor
Publicis Sapient/Sapient Razorfish
05.2015 - 02.2020
Technical Account Manager
Razorfish
09.2013 - 04.2015
Digital Advertising Coordinator, B2B Technology
CBS Interactive
01.2012 - 04.2013
B.S Business Administration - Corporate Management, Marketing, Minor: Psychology
CSU East Bay
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